Official statement
Other statements from this video 36 ▾
- 1:02 Should you overlook the Lighthouse score to optimize your SEO?
- 1:02 Is page speed really a Google ranking factor?
- 1:42 Do Lighthouse and PageSpeed Insights really have no impact on rankings?
- 2:38 Do Google's Web Vitals really model user experience?
- 3:40 Is it true that page speed is as crucial a ranking factor as claimed?
- 7:07 Is it really a good idea to inject the canonical tag through JavaScript?
- 7:27 Can you really inject the canonical tag via JavaScript without risking your SEO?
- 8:28 Does Google Tag Manager really slow down your site, and should you abandon it?
- 8:31 Is GTM really sabotaging your loading time?
- 9:35 Is serving a 404 to Googlebot while showing a 200 to visitors really cloaking?
- 10:06 Is it really cloaking when Googlebot sees a 404 while users see a 200?
- 16:16 Are 301, 302, and JavaScript redirects really equivalent for SEO?
- 16:58 Are JavaScript redirects truly equivalent to 301 redirects for Google?
- 17:18 Is server-side rendering truly essential for Google SEO?
- 17:58 Should you really invest in server-side rendering for SEO?
- 19:22 Does serialized JSON in your JavaScript apps count as duplicate content?
- 20:02 Does the JSON application state in the DOM create duplicate content?
- 20:24 Is Cloudflare Rocket Loader passing Googlebot's SEO test?
- 20:44 Should you test Cloudflare Rocket Loader and third-party tools before activating them for SEO?
- 21:58 Should you worry about 'Other Error' messages in Search Console and Mobile Friendly Test?
- 23:18 Should you really be concerned about the 'Other Error' status in Google's testing tools?
- 27:58 Should you choose one JavaScript framework over another for your SEO?
- 31:27 Does JavaScript really consume crawl budget?
- 31:32 Does JavaScript rendering really consume crawl budget?
- 33:07 Should you ditch dynamic rendering for better SEO results?
- 33:17 Is it really time to move on from dynamic rendering for SEO?
- 34:01 Should you really abandon client-side JavaScript for indexing product links?
- 34:21 Does asynchronous JavaScript post-load really hinder Google indexing?
- 36:05 Is it really necessary to switch to a dedicated server to improve your SEO?
- 36:25 Shared or Dedicated Server: Does Google really make a difference?
- 40:06 Is client-side hydration really a SEO concern?
- 40:06 Is SSR + client hydration really safe for Google SEO?
- 42:12 Should you stop monitoring the overall Lighthouse score to focus on the Core Web Vitals metrics that matter for your site?
- 45:24 Is it true that 5G will accelerate your site, or is it just a mirage?
- 49:09 Does Googlebot really ignore your WebP images served through Service Workers?
- 49:09 Is it true that Googlebot overlooks your WebP images served by Service Worker?
Martin Splitt asserts that the overall Lighthouse score is a rough indicator, not an absolute target. The obsession with 100/100 leads to wasting time on diminishing returns optimizations beyond 95. What truly matters is identifying which individual metric (LCP, FID, CLS) is critical for your site type and prioritizing its optimization, even if it means sacrificing the overall score.
What you need to understand
Why does Google downplay the importance of the overall Lighthouse score?
Lighthouse generates a composite score that aggregates several performance metrics with predefined weights. The problem? These weights are generic and may not correspond to the actual priorities of your site.
A e-commerce site where users compare products requires smooth interactivity (excellent FID/INP). A content media site must quickly display its main article (critical LCP). Blindly aiming for 100/100 could lead you to optimize secondary aspects detrimental to your business instead of focusing on the factors that truly impact user experience and ranking.
What does a score of 95 really mean compared to 100?
Beyond 90-95, you enter a zone where each point gained requires an exponential technical investment for marginal impact. Splitt puts it bluntly: it's fine-tuning with diminishing returns.
A score of 5 or even 50? That's urgent — your site has structural issues massively degrading the experience. Between 95 and 100, you are likely optimizing micro-details that will not change user behavior or Google ranking.
How do I identify the metric that truly matters for my site?
Splitt proposes a pragmatic approach: analyze your individual metrics according to your site type. An interactive web application (SaaS, online tool) should prioritize FID (or its successor INP) because users constantly click, type, and interact with the interface.
Conversely, an editorial or e-commerce site lives or dies by its LCP — if the product image or article title takes 4 seconds to display, the user will leave. CLS matters for everyone but becomes critical on mobile where every shift leads to frustrating accidental clicks.
- A high overall Lighthouse score does NOT guarantee that YOUR critical metrics are good
- Analyzing metrics individually according to site type (content, app, e-commerce) is more relevant than the composite score
- A score of 95+ indicates that the essentials are done — going beyond often leads to unproductive fixation
- A very low score (below 50) signals urgent structural issues that need to be addressed
- Lighthouse weights are generic and may not reflect your business priorities
SEO Expert opinion
Does this approach truly change the game for SEOs?
Let’s be honest: many agencies and clients have found themselves trapped in a race for the perfect score following the rollout of Core Web Vitals as a ranking factor. Splitt's statement highlights a real-world reality that experienced practitioners already know.
What's new is that Google is stating it explicitly. This legitimizes an approach we were already advocating: optimizing for the user and critical business metrics, not for a number displayed in a tool. The challenge? Convincing a client that a score of 93 is sufficient when they see a competitor at 98 remains difficult.
What nuances should we add to this statement?
Splitt does not specify at what exact threshold the returns truly become diminishing. He mentions 95, but it's an approximation — some sites can benefit from optimizations up to 97-98 depending on their competitive context. [To be verified]: does Google apply different thresholds depending on the vertical?
Another crucial point: this logic applies to the composite score, but Google has never stated that the individual Core Web Vitals thresholds (good/improve/bad) are negotiable. An LCP of 3.5s remains problematic even if your overall score is 92 thanks to excellent other metrics.
In what cases does this rule not fully apply?
If you operate in an ultra-competitive niche where all major players already have scores of 95+, every point can constitute a micro-advantage. General news sites facing giants like Le Monde or Le Figaro cannot afford to neglect details.
Similarly, for Progressive Web Apps or sites with a heavy application dimension, aiming for excellence across all metrics remains relevant because the user experience is the product itself. A slow SaaS tool loses subscribers, not just ranking.
Practical impact and recommendations
What should you actually do with your Lighthouse score?
Use Lighthouse as an initial diagnostic, not as a daily dashboard. Run an audit, identify critical red alerts (non-optimized images, blocking JavaScript, lack of caching), and fix them until you reach the 85-95 range.
Then, shift your focus to real user CrUX data accessible via PageSpeed Insights, Search Console, or the Chrome UX Report. These are the actual metrics, measured on your visitors, that influence ranking — not your score in a lab environment.
What mistakes should be avoided in Core Web Vitals optimization?
The classic mistake: blindly optimizing all Lighthouse recommendations without prioritizing based on business impact. You could spend three days scratching out 2 points on the score optimizing third-party fonts while your LCP is dragged down by a non-lazy-loaded hero image.
Another trap: neglecting the variability of real conditions. Your lab score of 98 on a MacBook Pro on fiber does not predict performance on a mid-range Android device in unstable 4G. Test on devices and connections representative of your audience — and that’s where it gets tricky.
How do I ensure my optimizations truly impact ranking?
Install the CrUX Dashboard for your domain and monitor the monthly trend of the 75th percentiles (Google's threshold) on LCP, FID/INP, and CLS. If your lab optimizations do not translate into an improvement in p75 real-world data, you might be optimizing the wrong levers.
Then, correlate with your Search Console data: average positions, impressions, CTR on your key pages. The impact of Core Web Vitals is documented but remains modest compared to content quality and authority — do not sacrifice these fundamentals to scratch out 3 score points.
- Audit Lighthouse to identify critical structural issues (score < 70)
- Prioritize fixing the critical metric for your site type (LCP for content, FID/INP for apps)
- Stop lab optimization around 90-95 and switch to monitoring CrUX real-world data
- Test on real devices and connections representative of your audience
- Track the monthly CrUX 75th percentile, not the daily Lighthouse score
- Correlate Core Web Vitals improvements with actual ranking developments in Search Console
❓ Frequently Asked Questions
Un score Lighthouse de 95 est-il suffisant pour bien ranker sur Google ?
Quelle métrique Lighthouse prioriser pour un site e-commerce ?
Pourquoi mon score Lighthouse est excellent mais mes Core Web Vitals médiocres ?
Faut-il ignorer Lighthouse et se concentrer uniquement sur CrUX ?
Un concurrent a un score Lighthouse supérieur mais rank moins bien, pourquoi ?
🎥 From the same video 36
Other SEO insights extracted from this same Google Search Central video · duration 51 min · published on 12/05/2020
🎥 Watch the full video on YouTube →
💬 Comments (0)
Be the first to comment.