Official statement
Other statements from this video 17 ▾
- 1:06 Why does Google suddenly show more non-indexed URLs in Search Console?
- 3:11 Why does Google only crawl a fraction of your known pages?
- 5:17 Core Web Vitals: Why do your laboratory tests fail to impact your ranking?
- 9:30 Does user-generated content really expose your site's SEO liability?
- 11:03 Should you include all your pages in a general sitemap?
- 12:05 Does the source of content affect the crawl budget?
- 13:08 Does Googlebot send an HTTP referrer when crawling your site?
- 14:09 Does image quality really affect rankings in Google’s web search?
- 18:15 How does Google really assess the importance of your pages through internal linking?
- 20:19 Is it true that a well-ranked website can lose its relevance without making any mistakes?
- 21:53 Are Core Web Vitals truly a ranking factor or just smoke and mirrors?
- 22:57 Does Discover really work without strict technical criteria?
- 27:08 Should you really use unavailable_after to manage temporary content?
- 30:11 Does structured data really influence rankings on Google?
- 31:45 Why does Google sometimes index your AMP pages before their canonical HTML version?
- 33:52 Are Core Web Vitals truly crucial for Google ranking?
- 35:51 Does Google really see the content loaded dynamically after a user clicks?
Google states that removing URLs from a sitemap does not prevent their crawling or indexing. The sitemap aids in the discovery of pages, but Google will crawl the site normally even without it. This nuance changes the perception of the sitemap: it is not a tool for controlling the crawl, but an optional guide to expedite the discovery of strategic content.
What you need to understand
Is the sitemap a tool for controlling the crawl?
Many practitioners see the XML sitemap as a lever for controlling the crawl. The idea: if a page isn’t listed, Google won’t crawl it — or at least, not as often.
This is false. Google crawls according to its own rules, regardless of the sitemap. It follows internal links, analyzes the site structure, and discovers URLs through countless signals. Removing a URL from the sitemap does not make it invisible to the bot.
What is the real function of the sitemap?
The sitemap is an accelerator for discovery. It signals to Google: “Here are the pages I consider important, crawl them first.” This is particularly useful for deep sites with little internal linking, orphaned content, or newly created pages that are not yet linked.
But as soon as a page receives an internal or external link, it comes onto Google's radar. The sitemap then becomes redundant for this URL — it may speed up the initial discovery, but it doesn’t control anything afterwards.
Why does this confusion persist among SEOs?
Because removing a URL from the sitemap can slow down its rediscovery if it is poorly linked. Practitioners then observe a correlation: “I removed the URL, and it hasn’t been crawled anymore.” The actual cause, though, is the lack of links — not its absence from the sitemap.
Google itself maintains this ambiguity by presenting the sitemap as a “recommended” tool. Recommended for what, exactly? To facilitate the bot's work, not to limit what it can do.
- The sitemap does not block crawling: removing a URL does not prevent Google from crawling it.
- The sitemap accelerates the discovery of poorly linked or orphaned content, but does not replace good internal linking.
- Google crawls a site with or without a sitemap — the real limit is the crawl budget and the quality of links.
- The Search Console tool displays URLs submitted via sitemap, which reinforces the illusion that it controls indexing.
SEO Expert opinion
Is this statement consistent with on-the-ground observations?
Yes, overall. Tests show that Google crawls pages never listed in the sitemap as soon as they receive a strong internal link or a backlink. The sitemap is just one signal among many — and not the most decisive.
But there is a nuance that Mueller doesn’t elaborate on: for large e-commerce sites or news sites, the sitemap can influence crawling prioritization. Google may prioritize URLs from it if the crawl budget is tight. This is not a guarantee, but an observed trend. [To be verified] with server logs on your own sites.
In what cases does this rule not apply completely?
On low-authority sites with few incoming links, the sitemap becomes almost essential. Without it, entire sections of the site may remain uncrawled for weeks. Google has no reason to discover them if internal linking is poor.
Another case: temporary or seasonal content. Removing these pages from the sitemap can slow their rediscovery after updates — but won't make them disappear from the index if they are well linked. The difference is subtle, but it counts during peak traffic periods.
Should you stop optimizing your sitemaps?
No. The sitemap remains a strategic tool to accelerate the indexing of new or critical content. But it should never be seen as a crawl-blocking filter. That’s not its role.
The real question is: why do you want to limit crawling? If it's to avoid wasting crawl budget on useless pages, the solution is not the sitemap — it's noindex, robots.txt, or simply removing those pages altogether. Let’s be honest: a “selective” sitemap solves nothing if the internal linking continues to push those URLs.
Practical impact and recommendations
What should you practically do with your sitemap?
Only list in the sitemap the URLs you want indexed. No noindex pages, no redirects, no pages giving 404 or 410 errors. The sitemap should be a clean list of your strategic content.
Then, use it to prioritize the discovery of new content: new product pages, blog posts, important updates. But don’t rely on it to block the crawl of unwanted pages — that’s not its role.
What mistakes should you avoid with the sitemap?
The classic mistake: removing URLs from the sitemap thinking that Google will stop crawling them. As long as they receive links — internal or external — they will continue to be visited. If you really want to prevent their crawl, use robots.txt or noindex.
Another pitfall: submitting a sitemap filled with non-indexable URLs. Google wastes time analyzing them, you waste crawl budget, and Search Console displays errors that clutter your reports. A sitemap should be surgical, not exhaustive.
How do I check that my site is configured correctly?
Compare your submitted sitemap with the server logs. Is Google crawling a lot of URLs absent from the sitemap? If so, that’s normal — but check that these are indeed pages you want to index. If they are technical or unnecessary pages, strengthen the robots.txt and internal linking.
Next, verify in Search Console > Sitemaps that Google is indeed detecting the submitted URLs. If important pages never show up in coverage reports, it might be because they are poorly linked — not because the sitemap is faulty.
- Only list indexable URLs (status 200, no noindex, no canonical pointing to another page).
- Exclude technical pages, filters, internal search pages.
- Use the tag and sparingly — Google often ignores them.
- Submit multiple specialized sitemaps (blog, products, categories) rather than one giant file.
- Monitor sitemap errors in Search Console and fix them quickly.
- Never rely on the sitemap to block crawling — use robots.txt or noindex.
❓ Frequently Asked Questions
Si je retire une page de mon sitemap, Google arrêtera-t-il de la crawler ?
Un sitemap est-il obligatoire pour qu'un site soit bien indexé ?
Peut-on utiliser le sitemap pour économiser du crawl budget ?
Faut-il lister toutes les pages d'un site dans le sitemap ?
Le sitemap influence-t-il le classement des pages dans les résultats ?
🎥 From the same video 17
Other SEO insights extracted from this same Google Search Central video · duration 37 min · published on 12/06/2020
🎥 Watch the full video on YouTube →
💬 Comments (0)
Be the first to comment.