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Official statement

To appear in the Top Stories carousel, content must always comply with Google News policies, as these are not random web pages but highly relevant news articles.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 14/06/2021 ✂ 10 statements
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Other statements from this video 9
  1. Pourquoi l'AMP n'est-il plus requis pour le carousel Top Stories ?
  2. Comment les Web Vitals influencent-ils vraiment notre classement SEO ?
  3. Faut-il absolument des données structurées pour le contenu non-AMP dans les Top Stories ?
  4. Pourquoi Google retire-t-il le badge AMP de ses résultats de recherche ?
  5. Les Web Vitals sont-ils vraiment un facteur de classement infaillible ?
  6. Comment les signed exchanges affectent-ils le pré-chargement sans AMP en SEO ?
  7. Pourquoi le Page Experience Report est-il crucial pour un SEO éclairé ?
  8. Comment l'ouverture de Top Stories à toutes les pages web change-t-elle la donne SEO ?
  9. Pourquoi les pages AMP sont-elles toujours pré-chargées sur Google ?
📅
Official statement from (4 years ago)
TL;DR

To feature in the Top Stories carousel, content must adhere to Google News policies. Pages should be relevant news, not random content. Don't overlook these rules if you're aiming for this visibility.

What you need to understand

What is the context behind this requirement?<\/h3>

Google News has its own rules to ensure that only relevant news articles are displayed. This requirement helps maintain a quality standard for users of the platform.<\/p>

What are the implications for SEO?<\/h3>

For SEOs, this means that content must be designed to meet specific criteria of Google News. Simply optimizing for generic SEO is not enough.<\/p>

  • Mandatory compliance with Google News policies.<\/li>
  • Focus on relevance and timeliness.<\/li>
  • Non-compliance = exclusion from Top Stories.<\/li><\/ul>

SEO Expert opinion

Does this statement align with observed practices?<\/h3>

Yes, Google has always had strict criteria for Google News. However, some on-the-ground practices show fluctuations in the rigorous application of these rules.<\/p>

What nuances should be considered?<\/h3>

The statement generalizes the process, but in practice, some pages may temporarily appear outside the standards. [To be verified]<\/strong> Long-term consistency remains unclear.<\/p>

Caution: interpret Google News policies carefully to avoid unexpected penalties.<\/div>

Practical impact and recommendations

What concrete actions should be taken?<\/h3>

Audit your content and ensure it adheres to Google News policies. Each article must be manually checked for relevance and compliance.<\/p>

What mistakes should be avoided?<\/h3>

Don't blindly apply generic SEO standards. Confusing news with evergreen content can be detrimental.<\/p>

  • Validate compliance with Google News.<\/li>
  • Prioritize relevance and timeliness.<\/li>
  • Avoid classifying unqualified content as news.<\/li><\/ul>
    Optimizing for Top Stories requires a deep understanding of Google News rules. Collaborating with a specialized SEO agency may be a winning strategy to ensure nothing is left to chance.<\/div>

❓ Frequently Asked Questions

Qu'est-ce que Top Stories ?
C'est un carousel d'actualités visibles en haut des résultats de recherche Google.
Mon contenu doit-il toujours être une actualité récente ?
Oui, il doit être pertinent et conforme aux standards d'actualité de Google News.
Les règles pour Top Stories changent-elles souvent ?
Les règles évoluent avec le temps, mais les principes de pertinence et de qualité restent constants.

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