Official statement
Other statements from this video 39 ▾
- □ La suppression de liens peut-elle déclencher une pénalité Google ?
- □ Faut-il vraiment nettoyer vos liens artificiels si Google les ignore déjà ?
- □ Les liens sont-ils vraiment en train de perdre leur pouvoir de classement sur Google ?
- □ Les backlinks perdent-ils leur importance une fois un site établi ?
- □ Faut-il vraiment bannir tout échange de valeur contre un lien ?
- □ Les collaborations éditoriales avec backlinks sont-elles vraiment sans risque selon Google ?
- □ Faut-il vraiment arrêter toute tactique de liens répétée à grande échelle ?
- □ Les actions manuelles Google sont-elles toujours visibles dans Search Console ?
- □ Un domaine spam inactif depuis longtemps retrouve-t-il automatiquement sa réputation ?
- □ Faut-il mettre à jour la date de publication après chaque petite modification d'une page ?
- □ Les sitemaps News accélérent-ils vraiment l'indexation de vos actualités ?
- □ Les balises canonical auto-référencées suffisent-elles vraiment à protéger votre site des duplications d'URL ?
- □ Faut-il vraiment abandonner les balises rel=next et rel=prev pour la pagination ?
- □ Le nombre de mots est-il vraiment un critère de classement Google ?
- □ Les sites générés par base de données peuvent-ils encore ranker en croisant automatiquement des données ?
- □ Les redirections 302 de longue durée sont-elles vraiment équivalentes aux 301 pour le SEO ?
- □ Combien de temps un 503 peut-il rester actif sans risquer la désindexation ?
- □ Pourquoi faut-il vraiment 3 à 4 mois pour qu'un site refonte soit reconnu par Google ?
- □ Les URLs mobiles séparées (m.example.com) sont-elles toujours une option viable en SEO ?
- □ Faut-il vraiment craindre de supprimer massivement des backlinks après une pénalité manuelle ?
- □ Les backlinks sont-ils devenus un facteur de ranking secondaire ?
- □ Faut-il vraiment attendre que les liens arrivent « naturellement » ou prendre les devants ?
- □ Qu'est-ce qu'un lien naturel selon Google et comment éviter les pratiques à risque ?
- □ Faut-il nofollowtiser tous les liens éditoriaux issus de collaborations avec des experts ?
- □ Les pénalités manuelles Google : êtes-vous vraiment sûr de ne pas en avoir ?
- □ Un passé spam efface-t-il vraiment son empreinte SEO après une décennie ?
- □ Les pages AMP gardent-elles un avantage concurrentiel face aux Core Web Vitals ?
- □ Faut-il vraiment mettre à jour la date de publication d'une page pour améliorer son classement ?
- □ Les sitemaps News accélèrent-ils vraiment l'indexation de votre contenu ?
- □ Pourquoi votre site oscille-t-il entre la page 1 et la page 5 des résultats Google ?
- □ Le balisage fact-check améliore-t-il vraiment le classement de vos pages ?
- □ Faut-il vraiment abandonner AMP pour apparaître dans Google Discover ?
- □ Faut-il vraiment ajouter une balise canonical auto-référentielle sur chaque page ?
- □ Faut-il encore utiliser les balises rel=next et rel=previous pour la pagination ?
- □ Le nombre de mots est-il vraiment sans importance pour le classement Google ?
- □ Les sites générés par bases de données peuvent-ils vraiment ranker sur Google ?
- □ Faut-il vraiment abandonner les URLs mobiles séparées (m.example.com) ?
- □ Faut-il vraiment se préoccuper de la différence entre redirections 301 et 302 ?
- □ Combien de temps peut-on garder un code 503 sans risquer la désindexation ?
Google confirms that AMP pages do not receive special treatment for Core Web Vitals. They must meet the same thresholds as standard HTML pages, even though their optimized architecture typically makes them compliant by default. For SEO teams, this means that a CWV audit remains essential for AMP, particularly concerning third-party components and extensive customizations that may degrade performance.
What you need to understand
Why does this clarification change the game for AMP?<\/h3>
For a long time, SEO practitioners viewed AMP as an automatic ticket to web performance<\/strong>. The logic seemed simple: a framework constrained by design, limited resources, hence metrics would inevitably be green.<\/p>
This statement from Mueller shatters that assumption. AMP is not a wild card<\/strong> that exempts one from rigorous CWV auditing. Google applies exactly the same thresholds — 2.5s for LCP, 100ms for FID, 0.1 for CLS — whether it's an AMP page or a vanilla HTML page with 3MB of JavaScript.<\/p>
The majority of AMP pages do indeed meet the thresholds without particular effort. The framework imposes strict constraints<\/strong>: no custom JavaScript without going through validated components, CSS inline limited to 75KB, native lazy-loading on images.<\/p>
However, three scenarios create recurring problems. First, third-party ads<\/strong>: a poorly configured programmatic slot can spike CLS even on AMP. Next, dynamic components like Mueller makes no distinction between self-hosted AMP and AMP served from Google Cache<\/strong>. Both must meet the same CWV thresholds. This is an important point because some believed that AMP cache, with its optimized CDN distribution, might benefit from more lenient treatment.<\/p>
In reality, the cache helps significantly — nearly zero latency, pre-established connections — but does not compensate for poorly structured code<\/strong>. An AMP page that takes 8 seconds for LCP locally might take 4 seconds from the cache, but will still fall short of the threshold.<\/p>
Where are the friction points on AMP?<\/h3>
amp-list<\/code> or amp-bind<\/code> that load content after the first render — if the area is not properly reserved, layout shift is guaranteed. Finally, custom web fonts poorly preloaded that cause visible FOIT or FOUT.<\/p>
Does this rule apply to all AMP environments?<\/h3>
SEO Expert opinion
Is this position consistent with real-world observations?<\/h3>
Mueller's statement aligns perfectly with what we observe in production. AMP is not magical<\/strong> — it’s just a technical framework that eliminates 90% of common errors. The remaining 10% depend on the implementation and can be enough to derail metrics.<\/p>
I have audited news sites where 80% of AMP pages were CWV compliant<\/strong>, but the remaining 20% — often sponsored articles with lots of ads or enriched content like interactive quizzes — significantly exceeded the thresholds. Google indeed makes no distinction: if LCP is at 3.2s, the page is classified as “needs improvement” even if it’s technically AMP.<\/p>
Mueller states that “by default AMP pages are generally fast enough to meet” the thresholds. This is true, but this wording masks a more complex reality<\/strong>. A basic AMP page — text, images, simple structure — will comply effortlessly. But as soon as you add customization, dynamic content, or aggressive monetization, the situation complicates. The classic trap: migrating a site to AMP thinking it solves performance issues, then gradually reinjecting business needs<\/strong> (advanced tracking, A/B testing, real-time recommendations) that degrade the metrics. Six months later, CWV return to the same level as before migration, except now we have two versions of the site to maintain.<\/p>
The critical scenario involves e-commerce sites on AMP<\/strong>. The framework was never designed for complex transactional journeys — cart management, multi-criteria filters, product customization. When you force these features into AMP with components like As a result, you end up with a constrained technical stack that delivers neither the desired user experience nor the expected performance<\/strong>. It’s the worst of both worlds. In these cases, a well-optimized classic HTML page — code splitting, intelligent prefetch, selective lazy-loading — can yield better CWV than an overloaded AMP page. [To be verified]<\/strong> through A/B testing on your actual traffic before generalizing.<\/p>
What nuances should we consider regarding ease of compliance?<\/h3>
In what cases does this rule pose a problem?<\/h3>
amp-bind<\/code> or amp-form<\/code>, performance quickly degrades.<\/p>
Practical impact and recommendations
What should you prioritize auditing on your AMP pages?<\/h3>
Your first reflex should be to extract the real CWV data from the Search Console<\/strong>, filtered by AMP URLs if you have a dual implementation. Lab tools (Lighthouse, PageSpeed Insights) provide a preliminary indication, but the real-world metrics from CrUX are what Google actually uses for ranking.<\/p>
Focus on three risk areas. First, ad slots<\/strong> — test with and without to quantify their actual impact on CLS and LCP. Next, the dynamic components<\/strong>: everything that loads after the first render must have a fixed reserved space to avoid layout shifts. Finally, custom fonts<\/strong>: use For LCP, the classic culprit is an unoptimized hero image<\/strong>. Even though AMP handles lazy-loading, it doesn’t compress files for you. Use an image CDN with automatic compression (WebP/AVIF) and adaptive sizing. On mobile, a 1200px image loaded in full width while the viewport is 375px will kill LCP.<\/p>
For CLS, the trick is to define explicit dimensions for all elements<\/strong> that can change size: If you maintain AMP solely for performance and your AMP pages do not meet CWV thresholds<\/strong>, the question is worth considering. Let’s be honest: maintaining two versions of the site incurs a cost — development, testing, editorial synchronization.<\/p>
Do the simple calculation. How much organic traffic actually comes to the AMP URLs?<\/strong> If it’s less than 15% and the metrics are no better than the HTML version, you are investing resources for no gain. In this case, it’s better to focus efforts on a single hyper-optimized version. These optimizations may be complex to orchestrate alone — analyzing CrUX data, technical prioritization, cross-device validation. A specialized SEO agency in web performance can help you objectify decisions and implement fixes methodically.<\/p>
font-display: swap<\/code> and preload critical variants with <link rel="preload"><\/code>.How do you fix CWV issues specific to AMP?<\/h3>
amp-ad<\/code>, amp-img<\/code>, amp-iframe<\/code>. If you’re using amp-list<\/code> for dynamic content, set a minimum height with a skeleton loader. And test in real conditions — often, it’s the ad that doesn’t load in dev but blows up CLS in production.<\/p>
When should you consider abandoning AMP?<\/h3>
font-display: swap<\/code> and preload critical fonts
❓ Frequently Asked Questions
Les pages AMP ont-elles un avantage de ranking grâce à leurs performances ?
Le cache AMP améliore-t-il automatiquement les Core Web Vitals ?
Dois-je auditer les CWV même sur des pages AMP basiques ?
Quels composants AMP posent le plus de problèmes pour les CWV ?
Faut-il abandonner AMP si mes pages ne respectent pas les seuils CWV ?
🎥 From the same video 39
Other SEO insights extracted from this same Google Search Central video · published on 01/04/2021
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