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Official statement

Google is gradually rolling out HTTP/2 crawling to a small percentage of sites (10-20%). The main advantage is multiplexing over a single connection. Domain sharding is no longer necessary with HTTP/2. The full rollout has not yet been completed.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 09/04/2021 ✂ 14 statements
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📅
Official statement from (5 years ago)
TL;DR

Google is gradually rolling out HTTP/2 crawling to 10-20% of sites, primarily to benefit from multiplexing on a single connection. Domain sharding, a historical technique to bypass HTTP/1.1 limitations, is becoming obsolete with HTTP/2. The rollout remains limited and not fully generalized: some sites are still crawled using HTTP/1.1.

What you need to understand

What is HTTP/2 multiplexing and why is Google interested in it?}

HTTP/2 multiplexing enables the simultaneous transmission of multiple requests and responses over a single TCP connection. With HTTP/1.1, the browser or crawler had to open several parallel connections to load multiple resources simultaneously — hence the limit of 6 connections per domain in most browsers.

For Google, the stakes are twofold: reduce network load on the crawling infrastructure (fewer TCP/SSL negotiations) and crawl more effectively sites that host many resources. Multiplexing eliminates the phenomenon of "head-of-line blocking" that slowed down HTTP/1.1.

Why are only 10-20% of sites crawled using HTTP/2?

Google is deploying this feature in a gradual and controlled manner. Splitt does not provide details on the selection criteria: site size, crawl volume, server compatibility, or simple internal A/B testing.

This partial deployment suggests that Google is testing the stability and impact on its infrastructure before a full rollout. Some servers or configurations might also poorly handle HTTP/2, causing crawl errors.

Should we still use domain sharding?

Domain sharding involved spreading static resources (images, CSS, JS) across multiple subdomains (cdn1.example.com, cdn2.example.com) to bypass the limit of 6 HTTP/1.1 connections per domain. With HTTP/2, this technique becomes counterproductive.

Multiplying domains now forces the browser (or Googlebot) to open several distinct HTTP/2 connections, negating the benefit of multiplexing. Google does not explicitly state this, but domain sharding can even slow down crawling if Googlebot favors HTTP/2.

  • HTTP/2 eliminates the need for domain sharding due to multiplexing over a single connection
  • Google only crawls a minority of sites using HTTP/2 (10-20%), while the rest remains on HTTP/1.1
  • The gradual deployment indicates a testing phase, not a general migration
  • Domain sharding can become a hindrance if Googlebot favors HTTP/2
  • No public criteria on sites eligible for HTTP/2 crawling

SEO Expert opinion

Is this statement consistent with real-world observations?

The partial migration to HTTP/2 for crawling aligns with Google's usual caution regarding infrastructure changes. Server logs confirm that Googlebot predominantly uses HTTP/1.1, even on HTTP/2-ready sites.

What’s surprising is the lack of communication about the selection criteria. Google does not disclose whether sites crawled using HTTP/2 are chosen based on size, sector, or server configuration. [To verify]: no public data allows one to determine whether a site will be crawled using HTTP/2 or HTTP/1.1.

What nuances should be considered regarding this announcement?

Splitt presents HTTP/2 as a clear advantage, but it omits several points. First, HTTP/2 does not directly improve ranking: it’s an optimization on Google's side, not a ranking factor. Second, not all servers handle HTTP/2 optimally.

Some shared hosting providers or poorly configured nginx setups can lead to timeouts or connection errors with Googlebot HTTP/2. If Google detects these errors, it may fallback to HTTP/1.1 — but we don’t know how long this takes or if it impacts crawl budget.

[To verify]: Google does not specify whether a site that is not crawled using HTTP/2 loses crawling efficiency, nor if switching from HTTP/1.1 to HTTP/2 increases the number of pages crawled per session.

Is domain sharding really obsolete everywhere?

For sites crawled using HTTP/2, yes, domain sharding no longer makes sense. However, if 80-90% of sites remain crawled in HTTP/1.1, abruptly removing it could reduce crawling parallelism and slow down indexing.

Specifically, a site with 50,000 pages and aggressive domain sharding (4-5 subdomains) could experience slower crawling if Googlebot remains on HTTP/1.1. The reverse is also true: if Google switches to HTTP/2 without the site consolidating its domains, the advantage of multiplexing is lost.

Warning: Removing domain sharding without verifying if Googlebot is crawling in HTTP/2 could slow down indexing. Check your server logs prior to any migration.

Practical impact and recommendations

How can I tell if Googlebot is crawling my site using HTTP/2?

The only reliable method is to analyze server logs. Look for Googlebot requests and identify the protocol used (HTTP/1.1 or HTTP/2). Most nginx or Apache logs display this information in the request field.

If you don't have direct access to the logs, use a tool like Screaming Frog Log File Analyser or OnCrawl to filter Googlebot requests and verify the protocol. Be cautious: a site may be crawled using HTTP/2 in some sections and HTTP/1.1 in others.

Should I immediately remove domain sharding?

If your logs confirm that Googlebot predominantly crawls in HTTP/2, yes, consolidate your domains. Combine your static resources on a single domain (or use a single CDN) to maximize multiplexing.

If Googlebot remains on HTTP/1.1, don't touch anything for now. Keep domain sharding until Google fully rolls out HTTP/2. Monitor your logs monthly for any switch.

What mistakes should be avoided when migrating?

Do not abruptly remove subdomains without redirects. If you consolidate cdn1.example.com and cdn2.example.com into cdn.example.com, set up 301 permanent redirects to avoid 404 errors during the transition.

Also, ensure that your HTTP/2 server is correctly configured: Brotli compression enabled, server push disabled (often counterproductive), sufficient connection limits. A poor HTTP/2 configuration can cause crawl errors worse than HTTP/1.1.

  • Analyze server logs to identify Googlebot's crawling protocol (HTTP/1.1 or HTTP/2)
  • Remove domain sharding only if Googlebot predominantly crawls in HTTP/2
  • Set up 301 redirects when consolidating domains
  • Check HTTP/2 server configuration (compression, connection limits, timeouts)
  • Monitor logs monthly for any switch to HTTP/2
  • Test server load post-migration: HTTP/2 may increase the number of simultaneous requests
The transition to HTTP/2 crawling is a significant technical evolution, but it requires a prior analysis of logs and a gradual migration. Removing domain sharding without verification could slow down indexing. If your infrastructure is complex (multi-domain, multiple CDNs, specific server configurations), these optimizations can be challenging to orchestrate alone. A specialized SEO agency can assist you in technical audits, log analysis, and implementing a migration strategy suited to your context.

❓ Frequently Asked Questions

HTTP/2 est-il un facteur de ranking dans Google ?
Non. HTTP/2 améliore l'efficacité du crawl côté Google, mais ce n'est pas un critère de classement direct. Votre site ne sera pas mieux positionné simplement parce qu'il supporte HTTP/2.
Comment vérifier si Googlebot crawle mon site en HTTP/2 ou HTTP/1.1 ?
Analysez vos logs serveur. Cherchez les requêtes Googlebot et identifiez le protocole utilisé dans le champ de requête. Des outils comme Screaming Frog Log File Analyser ou OnCrawl peuvent automatiser cette analyse.
Dois-je retirer le domain sharding même si Googlebot utilise encore HTTP/1.1 ?
Non. Si vos logs montrent que Googlebot crawle en HTTP/1.1, conserver le domain sharding maintient le parallélisme du crawl. Attendez que Google bascule votre site en HTTP/2 avant de consolider vos domaines.
Le crawl HTTP/2 augmente-t-il le nombre de pages crawlées par jour ?
Google ne l'a pas confirmé officiellement. Le multiplexage pourrait théoriquement augmenter l'efficacité du crawl, mais aucune donnée publique ne le prouve. Il faut surveiller les logs pour mesurer l'impact réel.
Quels risques si mon serveur HTTP/2 est mal configuré ?
Googlebot peut rencontrer des timeouts, des erreurs de connexion ou des ralentissements. Si Google détecte trop d'erreurs, il peut fallback sur HTTP/1.1, mais on ne sait pas combien de temps cela prend ni si le crawl budget est impacté.
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