What does Google say about SEO? /
Quick SEO Quiz

Test your SEO knowledge in 3 questions

Less than 30 seconds. Find out how much you really know about Google search.

🕒 ~30s 🎯 3 questions 📚 SEO Google

Official statement

Core Web Vitals are measured from real user data (Chrome UX Report), not from rendered versions for bots. Therefore, dynamic rendering does not impact these metrics.
6:15
🎥 Source video

Extracted from a Google Search Central video

⏱ 30:57 💬 EN 📅 11/11/2020 ✂ 26 statements
Watch on YouTube (6:15) →
Other statements from this video 25
  1. 1:36 Comment tester efficacement le rendu JavaScript avant de mettre un site en production ?
  2. 1:36 Pourquoi tester le rendu JavaScript avant le lancement est-il devenu incontournable pour l'indexation Google ?
  3. 1:38 Pourquoi une refonte de site fait-elle chuter le ranking même sans modifier le contenu ?
  4. 1:38 Migrer vers JavaScript impacte-t-il vraiment le classement SEO ?
  5. 3:40 Hreflang : pourquoi Google insiste-t-il encore sur cette balise pour le contenu multilingue ?
  6. 3:40 Googlebot crawle-t-il vraiment toutes les versions localisées de vos pages ?
  7. 3:40 Hreflang regroupe-t-il vraiment vos contenus multilingues aux yeux de Google ?
  8. 4:11 Comment rendre découvrables vos URLs de contenu hyper-local sans perdre de trafic ?
  9. 4:11 Comment structurer vos URLs pour maximiser la découvrabilité du contenu hyper-local ?
  10. 5:14 La personnalisation utilisateur peut-elle déclencher une pénalité pour cloaking ?
  11. 5:14 Est-ce que personnaliser du contenu pour vos utilisateurs peut vous valoir une pénalité pour cloaking ?
  12. 6:15 Les Core Web Vitals sont-ils vraiment mesurés depuis les bots Google ou depuis vos utilisateurs réels ?
  13. 7:18 Pourquoi le schema markup ne suffit-il pas à garantir l'affichage des rich snippets ?
  14. 7:18 Pourquoi les rich snippets n'apparaissent-ils pas malgré un markup Schema.org valide ?
  15. 9:14 Le dynamic rendering est-il vraiment mort pour le SEO ?
  16. 9:29 Faut-il abandonner le dynamic rendering pour du SSR avec hydration ?
  17. 11:40 Pourquoi le main thread JavaScript bloque-t-il l'interactivité de vos pages aux yeux de Google ?
  18. 11:40 Pourquoi le thread principal JavaScript bloque-t-il l'indexation de vos pages ?
  19. 12:33 HTML initial vs HTML rendu : pourquoi Google peut-il ignorer vos balises critiques ?
  20. 13:12 Que se passe-t-il quand votre HTML initial diffère du HTML rendu par JavaScript ?
  21. 15:50 Googlebot clique-t-il sur les boutons de votre site ?
  22. 15:50 Faut-il vraiment s'inquiéter si Googlebot ne clique pas sur vos boutons ?
  23. 26:58 La performance JavaScript pour vos utilisateurs réels doit-elle primer sur l'optimisation pour Googlebot ?
  24. 28:20 Les web workers sont-ils vraiment compatibles avec le rendu JavaScript de Google ?
  25. 28:20 Faut-il vraiment se méfier des Web Workers pour le SEO ?
📅
Official statement from (5 years ago)
TL;DR

Google confirms that Core Web Vitals exclusively come from the Chrome UX Report, meaning real user sessions. Rendered versions for Googlebot do not influence these performance metrics in any way. In practical terms: there's no need to optimize bot rendering if your goal is to improve your CWV scores — it's the real user experience that matters.

What you need to understand

Where do Core Web Vitals data really come from?

Core Web Vitals are not calculated during Googlebot's crawl. They rely on the Chrome UX Report (CrUX), a public dataset that aggregates performance metrics collected from real users browsing with Chrome.

This means that Google measures LCP, FID (which has become INP), and CLS directly in the browsers of your site's visitors. No simulation, no headless Chrome on the server side: these are ground-level, anonymized, and aggregated data over a rolling 28-day period.

Why does dynamic rendering change nothing for CWV?

Dynamic rendering involves serving a pre-rendered HTML version to bots and a classic JavaScript version to users. This technique improves the indexing of JavaScript content without penalizing user experience.

However, since CWV are measured on the client side, among actual visitors, the content served to Googlebot has no impact. If your site serves heavy JavaScript to users, your CWV scores will be poor even if the bot receives ultra-fast static HTML.

What is the difference between bot rendering and user experience?

Googlebot can crawl and index a site with an optimized server-side JavaScript rendering, making content discovery easier. But this optimized version is never what the end user sees.

The user downloads the HTML, executes the JavaScript, triggers network requests, and waits for the components to render. It's this experience that Chrome measures and reports in CrUX. Google doesn't cheat: it measures what your audience really experiences.

  • Core Web Vitals come from the Chrome UX Report (real user data over 28 days)
  • Dynamic rendering does not change CWV metrics since they are measured client-side
  • Optimizing rendering for Googlebot improves indexing, not the performance perceived by visitors
  • To improve CWV, you need to work on the real user experience, not the version served to bots
  • CrUX data is public and accessible via PageSpeed Insights or the Search Console

SEO Expert opinion

Is this statement consistent with ground observations?

Yes, and it's actually reassuring. Across thousands of audits, it is observed that sites that cheat by serving ultra-optimized content to bots while providing bulky JavaScript to users have no advantage in CWV. PageSpeed Insights scores accurately reflect real user experience, not a server-side imagined version.

However, some clients still believe that optimizing rendering for Googlebot will magically improve their scores. This is a common misunderstanding between crawlability (what the bot sees) and user performance (what CrUX measures). This statement by Splitt cuts off this widespread misconception.

What nuances should be added to this claim?

CrUX does not cover all sites. To appear in the report, there must be a sufficient volume of Chrome traffic over 28 days. Low-traffic sites lack ground data, and Google then uses estimates or aggregated data by origin (whole domain rather than page by page). [To verify]: the exact traffic threshold required is not public, but it's estimated to require thousands of sessions per month.

Another point: Chrome users only represent a fraction of your total audience. If 40% of your visitors are on Safari or Firefox, their metrics do not show up in CrUX. This can create bias, especially on mobile where Safari dominates iOS. But Google only has access to Chrome data, so that's what it uses for ranking.

In what cases does this rule not apply?

If your site has no CrUX data (too low traffic, new site), Google cannot use Core Web Vitals as a ranking signal. In this case, CWV simply do not count in the algorithm — neither positively nor negatively.

Also, beware of Lighthouse lab tests (PageSpeed Insights in simulated mode). These tests do not necessarily reflect CrUX: they run in a controlled environment, without cache, and with calibrated connections. They provide optimization suggestions, but only ground data (CrUX) counts for ranking.

If your CrUX data shows good scores but your Lighthouse tests are catastrophic, don't panic. CrUX is what Google relies on. Conversely, if Lighthouse is green but CrUX is red, that means your real users are suffering — and Google sees that.

Practical impact and recommendations

What concrete steps should be taken to optimize CWV?

The first step: measure real data. Check the Search Console (Core Web Vitals section) and PageSpeed Insights with the CrUX tab enabled. These ground data show what your users experience, not what a lab test simulates.

Then, focus on the real user experience: reduce JavaScript weight, optimize critical rendering, eliminate layout shifts. Dynamic rendering may assist with indexing, but it will never replace true client-side optimization. If you serve heavy content to visitors, your CWV will be poor, period.

What mistakes should be avoided in optimizing Core Web Vitals?

Don't waste time optimizing the bot version if your goal is to improve CWV. Serving ultra-fast static HTML to Googlebot while sending bulky JavaScript to users won't help at all. Google measures what the end user sees, not what the bot crawls.

Another classic mistake: relying solely on Lighthouse tests. These tests provide helpful recommendations, but only CrUX data counts for ranking. A perfect Lighthouse score with a catastrophic CrUX means your real users are suffering — and that’s what Google penalizes.

How can I verify that my site adheres to this logic?

Compare your CrUX data (Search Console, PageSpeed Insights) with your real analytics. If you see a huge gap between lab tests and ground data, it often indicates third-party resources (ads, tracking) that weigh heavily in production but are absent in testing environments.

Also, test on real connections: mid-range 4G, congested WiFi, old devices. Lab tests rarely simulate these conditions, but these are what your users experience — and what CrUX measures. If your site is smooth in lab tests but laggy in real-world conditions, your CWV scores will reflect that.

  • Consult CrUX data in the Search Console and PageSpeed Insights (ground data over 28 days)
  • Optimize the real user experience: JavaScript, critical rendering, layout shifts
  • Do not confuse dynamic rendering (indexing) with CWV optimization (client performance)
  • Compare Lighthouse tests (lab) with CrUX metrics (ground) to identify gaps
  • Test on real connections (4G, old devices) to validate user experience
  • Monitor third-party resources (ads, tracking) that may degrade CWV in production
Core Web Vitals rely on real user data (CrUX), not bot rendering. To improve them, you need to optimize the final customer experience, not the version served to Googlebot. These optimizations often require sharp technical expertise and a holistic view of front-end architecture. If you lack internal resources or your CWV scores are stagnant despite your efforts, support from a specialized SEO agency can save you valuable time by quickly identifying bottlenecks and prioritizing the most impactful tasks.

❓ Frequently Asked Questions

Les Core Web Vitals sont-ils mesurés sur Googlebot ou sur les utilisateurs réels ?
Exclusivement sur les utilisateurs réels, via le Chrome UX Report. Googlebot ne génère aucune métrique CWV.
Le dynamic rendering peut-il améliorer mes scores Core Web Vitals ?
Non. Le dynamic rendering sert à optimiser l'indexation (ce que voit le bot), pas les CWV qui mesurent l'expérience utilisateur finale. Les deux sont découplés.
Mon site a-t-il forcément des données CrUX ?
Non. Si votre trafic Chrome est trop faible (estimation : quelques milliers de sessions/mois), vous n'aurez pas de données CrUX et les CWV ne pèseront pas dans le ranking.
Pourquoi mes tests Lighthouse diffèrent-ils de mes données CrUX ?
Lighthouse teste en environnement contrôlé (lab), sans cache ni ressources tierces. CrUX mesure les utilisateurs réels, avec toutes les variables (connexion, pub, tracking). C'est CrUX qui fait foi pour Google.
Les utilisateurs Safari ou Firefox comptent-ils dans les Core Web Vitals ?
Non. Seul Chrome remonte des données dans CrUX. Les utilisateurs Safari/Firefox ne sont pas mesurés, ce qui peut créer un biais sur certains marchés (iOS notamment).
🏷 Related Topics
Crawl & Indexing JavaScript & Technical SEO Web Performance

🎥 From the same video 25

Other SEO insights extracted from this same Google Search Central video · duration 30 min · published on 11/11/2020

🎥 Watch the full video on YouTube →

Related statements

💬 Comments (0)

Be the first to comment.

2000 characters remaining
🔔

Get real-time analysis of the latest Google SEO declarations

Be the first to know every time a new official Google statement drops — with full expert analysis.

No spam. Unsubscribe in one click.