What does Google say about SEO? /
Google Search Console stands as the essential tool for SEO professionals seeking to optimize their website's organic visibility. This free platform delivers invaluable data on organic performance, indexation status, technical errors, and user behavior in search results. Official Google statements regarding Search Console are critical for properly interpreting coverage reports, performance data, URL inspection tools, and sitemap management features. SEO practitioners rely on these official positions to diagnose indexation issues, identify optimization opportunities, and monitor organic traffic evolution. Mastering functionalities like Core Web Vitals reports, structured data validation, internal and external link analysis, and page experience signals has become essential for modern SEO strategies. Understanding official recommendations helps avoid metric misinterpretation, optimize crawl budget efficiently, and make strategic decisions based on reliable data to sustainably improve SERP rankings. Whether troubleshooting mobile usability issues, monitoring manual actions, or analyzing search queries that drive traffic, Search Console insights combined with Google's official guidance provide the foundation for data-driven SEO decision-making and continuous performance improvement in an ever-evolving search landscape.
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★★★ Why doesn't Google display your FAQ rich results even with perfect markup?
The display of FAQ rich results in the SERPs is determined by Google's algorithm, not by the webmaster. Even if the structured data is correct and error-free in Search Console, Google may choose not t...
Anonyme (金谷武明) Jun 04, 2020
★★ What really causes your sitemap to fail in Search Console and how can you effectively resolve the issue?
If submitting a sitemap fails in Search Console, the best action is to use the 'Send Feedback' feature in Search Console with a detailed description (ideally in English, but Japanese works too via Goo...
Anonyme (金谷武明) Jun 04, 2020
★★★ Why doesn't Google canonicalize URLs with fragments in sitelinks and rich results?
Google normally canonicalizes URLs with fragments (#) in standard search results, but not in sitelinks or rich results (like FAQs). In these cases, the URL with the fragment is recorded as it is in th...
Anonyme (金谷武明) Jun 04, 2020
★★ Is it really necessary to report spam URL by URL to assist Google?
Although tedious, submitting each spam URL through the report form helps Google detect patterns and remove spam networks at scale. Each report contributes to improving anti-spam systems....
金谷武明 Jun 04, 2020
★★★ Why does Search Console still show 'PC Googlebot' on recent sites when Mobile-First Index is supposed to be the standard?
Newly indexed sites since July 2019 are supposed to be on Mobile-First Index by default. If Search Console shows 'PC Googlebot', it’s likely a display bug in the interface, not a real issue. Check ser...
金谷武明 Jun 04, 2020
★★★ Do URLs with fragments (#) in Search Console mean you need to rethink your tracking and analysis strategy?
URLs with fragments (#) displayed in sitelinks or rich results (FAQs) are NOT normalized in Search Console, unlike traditional search results. Each URL with a fragment generates its own distinct stati...
金谷武明 Jun 04, 2020
★★★ Does temporary removal in Search Console really block PageRank?
Temporary removal in Search Console only hides the page from search results, without altering its indexing. Google continues to crawl, index, and pass PageRank through the links on this page. The remo...
John Mueller May 29, 2020
★★ Is it really necessary to block social sharing URLs that generate 500 errors?
500 errors on internal URLs redirecting to external social networks do not pose a problem for Google. These URLs can be blocked by robots.txt to prevent their appearance in Search Console crawl errors...
John Mueller May 29, 2020
★★ Will Google introduce accelerated validation for your content overhauls in Search Console?
Google is considering extending the validation process for fixes in Search Console (currently limited to technical issues and structured data) to content overhauls. This would trigger expedited re-cra...
John Mueller May 29, 2020
★★★ Why does Google sometimes ignore your rel=canonical tag?
Google does not guarantee indexing the URL indicated by rel=canonical. Canonicalization combines multiple signals: redirects, rel canonical, internal and external links, sitemaps, and other factors. I...
John Mueller May 29, 2020
★★ Do PWAs really receive the same SEO treatment as traditional sites?
For Google, Progressive Web Apps are primarily websites. The fact that it is a PWA has no particular impact on SEO. The same testing tools apply: Mobile-Friendly Test, Rich Results Test, URL Inspectio...
Martin Splitt May 27, 2020
★★★ Is it really true that JavaScript-rendered content can be indexed by Google without any friction?
If the content appears in the 'Rendered HTML' tab of testing tools (Mobile-Friendly Test, Rich Results Test, URL Inspection Tool), it is correctly indexable by Google, even if it is not in the origina...
Martin Splitt May 27, 2020
★★★ Should you really optimize your site for mobile-first indexing?
About 70% of all search results are indexed through mobile-first indexing. Google was expected to switch all sites in September 2020, but this date could change due to COVID-19. Search Console indicat...
John Mueller May 26, 2020
★★★ Are Core Web Vitals really a full-fledged ranking factor?
Google has launched Core Web Vitals, a set of performance metrics including LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift), which will be incorporated into ...
John Mueller May 26, 2020
★★ What exciting new features does Google have in store for your SEO with Search Console?
Search Console offers a revamped removals report, insights on review rich snippets, new site report features, and user interface improvements including better export options....
John Mueller May 26, 2020
★★ Does Google really give preferential treatment to government and health websites in search results?
Official government and health websites can display special announcements directly in search results using structured data and a dedicated tool in Search Console....
John Mueller May 26, 2020
★★★ Will Google Penalize Your Pages After Removing a Noindex Tag?
John Mueller explained on Twitter that a page that was initially deindexed via a meta robots "noindex" tag and then had this tag removed at a later time returns to a "normal" indexation situation afte...
John Mueller May 25, 2020
★★★ Should You Create Your XML Sitemap Manually or Use an Automated Tool?
John Mueller explained on Reddit that, for large-scale websites, creating XML Sitemap files manually is not recommended, but rather using a tool (plugin or otherwise) from the CMS being used......
John Mueller May 25, 2020
★★★ Should You Noindex Your XML Sitemap to Optimize Crawl Budget?
Frédéric Dubut (Bing), followed by John Mueller (Google), explained on Twitter that there is absolutely no problem with setting an XML Sitemap file to "noindex" (via the HTTP header) and that the URLs...
John Mueller May 18, 2020
★★ Should You Serve Lightweight Pages to Bots to Enhance Performance?
It is not recommended to serve bots pages without webfonts to gain performance. The added complexity (bot detection, extra code, potential bugs) far exceeds the minimal benefit. It is better to block ...
Martin Splitt May 18, 2020
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