What does Google say about SEO? /
Google Search Console stands as the essential tool for SEO professionals seeking to optimize their website's organic visibility. This free platform delivers invaluable data on organic performance, indexation status, technical errors, and user behavior in search results. Official Google statements regarding Search Console are critical for properly interpreting coverage reports, performance data, URL inspection tools, and sitemap management features. SEO practitioners rely on these official positions to diagnose indexation issues, identify optimization opportunities, and monitor organic traffic evolution. Mastering functionalities like Core Web Vitals reports, structured data validation, internal and external link analysis, and page experience signals has become essential for modern SEO strategies. Understanding official recommendations helps avoid metric misinterpretation, optimize crawl budget efficiently, and make strategic decisions based on reliable data to sustainably improve SERP rankings. Whether troubleshooting mobile usability issues, monitoring manual actions, or analyzing search queries that drive traffic, Search Console insights combined with Google's official guidance provide the foundation for data-driven SEO decision-making and continuous performance improvement in an ever-evolving search landscape.
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★★ Should You Ditch Search Console's URL Parameters Tool in Favor of Robots.txt?
John Mueller explained on Twitter that the URL parameters handling tool in Search Console does not replace a "clean" use of robots.txt to block crawling on complex URLs with parameters, and that robot...
John Mueller Jun 08, 2020
★★ Is it true that all sites indexed after July 2019 default to Mobile-First Indexing?
Sites created and indexed after July 2019 are supposed to be automatically in Mobile-First Indexing. If Search Console still displays 'desktop Googlebot', it is likely a display bug in the tool, as se...
Anonyme (金谷武明) Jun 04, 2020
★★★ Why does Google refuse to show your FAQs in rich results despite perfect markup?
The display of FAQs in rich results is determined by the algorithm, not the webmaster. If the markup is correct and error-free in Search Console, no further action is possible. Content quality remains...
金谷武明 Jun 04, 2020
★★ Are Search Console tools really enough to solve your indexing problems?
To resolve indexing issues, check the registration in Search Console, submit an indexing request via the URL Inspection Tool, and send an XML sitemap. If the problem persists, provide detailed screens...
金谷武明 Jun 04, 2020
★★ Why do the numbers from Analytics, Search Console, and My Business never match?
Google's various tools (Analytics, Search Console, My Business) are distinct systems with different goals and calculation methods. The numbers don't always match; that's normal. Consult the help pages...
金谷武明 Jun 04, 2020
★★★ Why doesn't Google display your FAQ rich results even with perfect markup?
The display of FAQ rich results in the SERPs is determined by Google's algorithm, not by the webmaster. Even if the structured data is correct and error-free in Search Console, Google may choose not t...
Anonyme (金谷武明) Jun 04, 2020
★★ What really causes your sitemap to fail in Search Console and how can you effectively resolve the issue?
If submitting a sitemap fails in Search Console, the best action is to use the 'Send Feedback' feature in Search Console with a detailed description (ideally in English, but Japanese works too via Goo...
Anonyme (金谷武明) Jun 04, 2020
★★★ Why doesn't Google canonicalize URLs with fragments in sitelinks and rich results?
Google normally canonicalizes URLs with fragments (#) in standard search results, but not in sitelinks or rich results (like FAQs). In these cases, the URL with the fragment is recorded as it is in th...
Anonyme (金谷武明) Jun 04, 2020
★★ Is it really necessary to report spam URL by URL to assist Google?
Although tedious, submitting each spam URL through the report form helps Google detect patterns and remove spam networks at scale. Each report contributes to improving anti-spam systems....
金谷武明 Jun 04, 2020
★★★ Why does Search Console still show 'PC Googlebot' on recent sites when Mobile-First Index is supposed to be the standard?
Newly indexed sites since July 2019 are supposed to be on Mobile-First Index by default. If Search Console shows 'PC Googlebot', it’s likely a display bug in the interface, not a real issue. Check ser...
金谷武明 Jun 04, 2020
★★★ Do URLs with fragments (#) in Search Console mean you need to rethink your tracking and analysis strategy?
URLs with fragments (#) displayed in sitelinks or rich results (FAQs) are NOT normalized in Search Console, unlike traditional search results. Each URL with a fragment generates its own distinct stati...
金谷武明 Jun 04, 2020
★★★ Should you really report every scraping URL via the Spam Report to prompt action from Google?
In the face of mass scraping or hacked sites displaying stolen content, Google advises reporting each URL via the Spam Report. Although each report may not lead to individual action, these reports ass...
Anonyme (金谷武明) Jun 04, 2020
★★ Why are your pages still not indexed after 60 days in Search Console?
If a page is not indexed after 60 days despite being submitted via Search Console, you should check that the property is properly registered, that the URL Inspection Tool has been used (clicking 'Requ...
Anonyme (金谷武明) Jun 04, 2020
★★ Why do your Google metrics never align between Search Console, Analytics, and Business Profile?
Different Google tools (Search Console, Google Analytics, Google My Business) use different collection methods and definitions for similar metrics. It is normal for the numbers not to match across the...
Anonyme (金谷武明) Jun 04, 2020
★★★ Should you still optimize rel=next/prev tags for pagination?
Google no longer uses rel=next/prev tags for pagination. There is no specific signal to send. All paginated pages can be indexed normally. The XML sitemap should contain important pages, not necessari...
金谷武明 Jun 04, 2020
★★ Why does Google emphasize textual context in Search Console feedback?
When sending Search Console feedback, attach a detailed textual explanation in addition to the screenshots. The Search Console team can use Google Translate to understand Japanese if English is imposs...
金谷武明 Jun 04, 2020
★★★ How are FAQ clicks really counted in Search Console?
In Search Console, an FAQ click is counted only when the user clicks on the main URL of the page. If the user clicks on an internal link in the FAQ answer, it’s the destination URL that receives the c...
金谷武明 Jun 04, 2020
★★ Should you really submit all paginated pages in the XML sitemap?
For a large site with pagination, it is not necessary to send all pagination pages (page 2, 3, 100…) in the XML sitemap. Google recommends only submitting important pages. Since the rel=next/prev attr...
Anonyme (金谷武明) Jun 04, 2020
★★ Is your brand disappearing from the SERPs for no apparent reason: can Google feedback really fix it?
If a site disappears from search results for its brand name without an identifiable reason (no manual penalty in Search Console, no obvious spam links), use the 'Send feedback' button at the bottom of...
Anonyme (金谷武明) Jun 04, 2020
★★ Is it really necessary to block social sharing URLs that generate 500 errors?
500 errors on internal URLs redirecting to external social networks do not pose a problem for Google. These URLs can be blocked by robots.txt to prevent their appearance in Search Console crawl errors...
John Mueller May 29, 2020
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