What does Google say about SEO?

Does client-side rendering really destroy your mobile experience without affecting SEO?

Martin Splitt Oct 31, 2018 ★★★

Client-side rendering can pose user experience issues, especially on mobile where networks are not always reliable or fast. Therefore, even if SEO is not affected, it is crucial to thoroughly test the user experience.

AI & SEO JavaScript & Technical SEO Links & Backlinks Mobile SEO

Is dynamic rendering really the answer for large, frequently changing content websites?

Martin Splitt Oct 31, 2018 ★★★

For sites where content changes frequently and that are large in size, dynamic rendering might be an option as it enhances the speed of content delivery to users.

Content AI & SEO Web Performance

Why do scroll events break your lazy loading?

Martin Splitt Oct 31, 2018 ★★

Relying solely on scroll events for lazy loading is not recommended, as it can cause issues where content remains invisible when the window is resized. It is advisable to use 'Intersection Observer'.

Content

Should you really avoid critical JavaScript in the header for SEO?

Martin Splitt Oct 31, 2018 ★★★

It is recommended not to include critical JavaScript in the header, especially if it is heavy, as this blocks rendering and impacts user experience, particularly on mobile devices. Server-side rendering is preferable.

Content JavaScript & Technical SEO Mobile SEO

Does Google really overlook third-party JavaScript when it comes to loading speed?

John Mueller Oct 31, 2018 ★★

The need to load third-party systems can be problematic for page speed, but Google is generally able to ignore them, especially for Analytics or Tag Manager scripts.

Domain Age & History AI & SEO JavaScript & Technical SEO Web Performance

Why does Google emphasize the importance of using <a> tags for links?

Martin Splitt Oct 31, 2018 ★★★

To ensure indexing by Google, it is advised to use 'a' tags for links instead of other elements like 'span' or 'div' which can cause crawling issues.

Crawl & Indexing JavaScript & Technical SEO Links & Backlinks

Does merging your similar pages really boost your Google ranking?

John Mueller Oct 31, 2018 ★★★

Merging multiple pages of similar content into one page can improve rankings because it creates a stronger, better-ranked page.

Domain Age & History Content AI & SEO

Should you really archive old product versions instead of deleting them?

John Mueller Oct 31, 2018 ★★

For product content that is old but still relevant, it can be beneficial to archive it instead of deleting it, but this also depends on user expectations.

Domain Age & History Content E-commerce AI & SEO

Should you really delete content to boost your SEO?

John Mueller Oct 31, 2018 ★★★

Removing low-quality content can improve Google's perception of the overall quality of your site, and increase the visibility of other content.

Content AI & SEO

Why does the Search Console's live test always use Googlebot Desktop?

Google Oct 31, 2018 ★★★

The live test feature in the URL inspection tool currently uses Googlebot Desktop version to analyze your pages, including for sites that have already switched to mobile-first indexing.

Crawl & Indexing Mobile SEO Domain Name Search Console

Does frequently changing a page's title harm its SEO?

Google Oct 31, 2018 ★★★

Frequently changing a page's title is not inherently considered spam. However, the impact of these changes on SEO depends on the relevance and consistency of the content in relation to the chosen title.

Domain Age & History Content JavaScript & Technical SEO Penalties & Spam

Can short content really achieve high SEO rankings?

Google Oct 31, 2018 ★★★

The length of an article, such as a short piece close to a tweet, does not negatively affect SEO as long as the content is relevant and useful for users.

Content Discover & News

How Does Google Really Want Us to Report Duplicate Content for SEO?

Google Oct 31, 2018 ★★★

When content is duplicated across multiple sites with a suspicious SEO intent, two actions are recommended: use DMCA procedures for copyright issues and the spam reporting form for link manipulations.

Content AI & SEO JavaScript & Technical SEO Links & Backlinks Penalties & Spam Search Console

Does Google really consider SEO when updating its algorithms?

Google Oct 31, 2018 ★★★

Algorithm updates aim to enhance the relevance of search results, and any negative impacts observed should prompt a reevaluation of the relevance and quality of content from the end user's viewpoint.

Algorithms Content AI & SEO

Is it possible to change a domain's theme without risking a penalty?

Google Oct 31, 2018 ★★★

Changing the theme of an existing domain (such as moving from a medical site to a fashion site) is not penalized per se by Google, but it could disrupt users accustomed to the original content.

Content AI & SEO JavaScript & Technical SEO Domain Name

Are expired domains really dead for SEO?

Google Oct 31, 2018 ★★

Using expired domains to manipulate SEO results is not recommended. Google focuses on content relevance and the quality of information provided to users.

Content AI & SEO JavaScript & Technical SEO Domain Name

Should you really wait for an algorithm change to optimize your content?

Google Oct 31, 2018 ★★★

Despite an algorithm change, long-term adjustments should focus on improving content quality and relevance, as algorithms aim to identify resources that deliver genuine value to users.

Algorithms Content

Is User Experience Really More Important Than Algorithmic Optimization?

Google Oct 31, 2018 ★★★

Instead of solely focusing on Google's algorithms, it is crucial to concentrate on user experience, ensuring the content meets the needs and expectations of users.

Algorithms Content AI & SEO

Can You Host Your Website on Multiple Servers in Different Countries Without Hurting SEO?

John Mueller Oct 29, 2018 ★★

John Mueller indicated on Twitter that having certain parts of a site hosted on a server with an IP address in one country (for example the United States) and other parts on another server with an IP address from another country (for example Australi...

Domain Age & History Content AI & SEO Social Media Search Console International SEO

How Does Google Actually Discover Your New Web Pages?

Gary Illyes Oct 29, 2018 ★★★

Gary Illyes indicated at the Pubcon event that the two main pathways Google considers for identifying new URLs to crawl are first the tracking of hyperlinks by its bots, and secondly XML Sitemap files.

Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name PDF & Files Search Console