What does Google say about SEO?

Search through official Google statements about search engine optimization

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9795 statement(s) found
Does Google Ads Really Influence Your Website's SEO Rankings?
Danny Sullivan Apr 23, 2019 ★★★
Danny Sullivan stepped up to the plate again last week to explain, for the 567,843rd time, that advertising and "search" are completely separate at Google and that one does not influence the other (and vice versa). If a website ranks well in SEO, it'...
AI & SEO Links & Backlinks
Should You Ditch the Noindex Directive in Robots.txt Before It's Too Late?
John Mueller Apr 23, 2019 ★★
John Mueller and Gary Illyes recently discussed on Twitter the use of "Noindex:" in the robots.txt file. Let's remember that as of today, this feature works, but it is not maintained by Google and is therefore not recommended. We have no visibility o...
Content Crawl & Indexing AI & SEO JavaScript & Technical SEO PDF & Files Social Media International SEO
Does having a sitemap really ensure your pages are indexed, or do you need true internal navigation?
John Mueller Apr 18, 2019 ★★★
John Mueller explains that the lack of internal navigation complicates crawling and indexing by Google, even with a sitemap file. He recommends maintaining adequate internal navigation to improve content visibility in search results.
Content Crawl & Indexing AI & SEO Pagination & Structure PDF & Files Search Console
Is it really enough to use 301 redirects to preserve your SEO value when changing your domain?
John Mueller Apr 18, 2019 ★★★
To avoid losing the SEO value history accumulated on an old domain, John Mueller recommends setting up 301 redirects from the old to the new domain during a redesign or rebranding.
Domain Age & History Content AI & SEO JavaScript & Technical SEO Domain Name Redirects
Should you really implement redirects during a content migration?
John Mueller Apr 18, 2019 ★★★
When migrating pages from one site to another, it is essential to use redirects to pass on the accumulated signals. If the previous URLs are no longer available, continue building the new presence, but be aware that it will take time.
Domain Age & History Content AI & SEO Domain Name Redirects
Could Noindex Pages Completely Lose Their Value for Crawling and Internal Linking?
John Mueller Apr 18, 2019 ★★★
Although using noindex tags is possible, John Mueller emphasizes that if these pages are not well linked or are isolated, Google will eventually ignore them entirely, including the links on those pages.
Domain Age & History Content Crawl & Indexing Links & Backlinks
Should you really eliminate 'Read more' buttons to please Google?
John Mueller Apr 18, 2019 ★★★
It is advisable to include visible text upon page load rather than hiding it behind buttons like 'Read more'. This is primarily recommended to enhance user experience and not solely for search engines.
Domain Age & History Content
Should you really ignore Domain Authority to rank on Google?
John Mueller Apr 18, 2019 ★★★
John Mueller confirms that metrics such as 'domain authority' are not used by Google for ranking. He encourages focusing on site quality and user experience rather than on these third-party metrics.
Domain Age & History Content AI & SEO JavaScript & Technical SEO Domain Name
Are link directories really useless for SEO?
John Mueller Apr 18, 2019 ★★★
Rather than submitting a site to business directories, it is more beneficial to create engaging content that naturally invites links.
Content AI & SEO Links & Backlinks
Does a link to a 404 page still pass on SEO juice?
John Mueller Apr 18, 2019 ★★★
If a link points to a page that is now 404, Google will no longer transmit any SEO value from that link. To transfer the value of a link, appropriate redirections must be used.
Domain Age & History Crawl & Indexing AI & SEO Links & Backlinks Redirects
Should you use Google Tag Manager to inject your structured data?
John Mueller Apr 18, 2019 ★★
John Mueller states that Google Tag Manager can be used to add structured data markup, although it is not recommended due to the added complexity and debugging challenges.
Domain Age & History Content AI & SEO
Are links still a decisive ranking factor for Google?
John Mueller Apr 18, 2019 ★★★
John Mueller mentions that the signals used by Google for ranking web pages are numerous and varied. Links are just one of many factors taken into account, and their importance can vary depending on the search context.
Domain Age & History Content Links & Backlinks
Which is better for speeding up the deindexing of your pages: 404 or 410?
John Mueller Apr 18, 2019 ★★
A 410 page will be removed from the index faster than a 404 page, but beyond that, both error codes are treated the same way by Google once the page is deindexed.
Domain Age & History Crawl & Indexing AI & SEO JavaScript & Technical SEO Redirects
Should you really add outbound links to enhance your SEO?
John Mueller Apr 18, 2019 ★★★
Not linking to other sites is your choice, but it can affect how other sites choose to link to you. It does not necessarily impact the discovery of new content by Google.
Content AI & SEO Links & Backlinks
Is dynamic rendering still a viable solution for heavy JavaScript sites?
Martin Splitt Apr 17, 2019 ★★★
Dynamic rendering is a technique that allows switching between client-side rendered content and pre-rendered content for certain user agents. This is useful because it enables delivering a complete client-side rendered experience to users while ensur...
Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Links & Backlinks
Should you still use Rendertron for dynamic rendering with Googlebot?
Martin Splitt Apr 17, 2019 ★★★
Rendertron can be used to pre-render pages for bots like Googlebot using a headless browser like Chromium. This speeds up the page loading times for these bots while maintaining a dynamic JavaScript version for human users.
Domain Age & History Crawl & Indexing AI & SEO JavaScript & Technical SEO Web Performance
Does using nofollow on facets really kill your crawl budget?
John Mueller Apr 16, 2019 ★★★
Facet links with the nofollow attribute generally do not pose a problem for SEO as long as product pages can be accessed through normal pagination. Nofollow is used correctly if the crawl budget is not depleted by these facets.
Domain Age & History Crawl & Indexing E-commerce AI & SEO Links & Backlinks Pagination & Structure
Should you really wait before diagnosing Google indexing problems?
John Mueller Apr 16, 2019 ★★★
When indexing bugs occur, it is advisable to wait for them to be resolved before assuming that other issues are related. Resolving indexing problems can take several days.
Crawl & Indexing
How can you tell the real Googlebot from the fake imposters?
John Mueller Apr 16, 2019 ★★★
To identify a legitimate Googlebot, perform a reverse lookup and check if the IP address corresponds to Googlebot's IP addresses. This will help distinguish between legitimate bots and those falsely posing as Googlebots.
Crawl & Indexing AI & SEO
Why aren't your images indexing even with optimized content?
John Mueller Apr 16, 2019 ★★★
In order for images to be correctly indexed by Google, both the image file and the landing page must be indexed. Check your robots.txt file to ensure it is not blocking Google Images.
Domain Age & History Crawl & Indexing Images & Videos PDF & Files
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