What does Google say about SEO?

How does content hashing in URLs truly enhance your crawl budget?

Martin Splitt Jul 14, 2020 ★★

To optimize caching and crawl budget, use content hashes in file names (e.g., application.AEF3CE.js) instead of generic names. This allows Google to cache resources indefinitely, and only new hashes will be crawled during updates.

Content Crawl & Indexing JavaScript & Technical SEO Domain Name PDF & Files Web Performance

Can you really make Google crawl your site more often?

Martin Splitt Jul 14, 2020 ★★

Webmasters cannot ask Google to crawl more. Google automatically detects server capacity and adjusts the crawl. It is only possible to limit crawling, not to increase it. Google's scheduler is smart enough to adapt.

Domain Age & History Crawl & Indexing

Should You Avoid JavaScript Redirects for SEO?

Gary Illyes Jul 13, 2020 ★★

Gary Illyes explained on Twitter that implementing redirects from one URL to another (in this case based on the visitor's IP address to redirect them to a specific site depending on the country) was not really a good solution and that it was better t...

Domain Age & History AI & SEO JavaScript & Technical SEO Domain Name Redirects Social Media International SEO

Are rich results really an SEO lever to prioritize or just a cosmetic gimmick?

Daniel Waisberg Jul 08, 2020 ★★★

Rich results are search results that provide special features or enhanced information. For example, for recipes, you can see an image of the dish and an overview of the ingredients. For job postings, a description, salary, and an apply button. These ...

Domain Age & History Content Structured Data Featured Snippets & SERP AI & SEO Images & Videos

Do structured data really enhance Google's understanding of content?

Daniel Waisberg Jul 08, 2020 ★★★

Structured data is a markup that developers add to their pages so that machines can better understand their content. This markup powers rich results. Google recommends visiting the Search Gallery to browse all supported types of structured data and i...

Domain Age & History Content Structured Data Featured Snippets & SERP AI & SEO

How could testing structured data before launching save you weeks of work?

Daniel Waisberg Jul 08, 2020 ★★

Developers can use the Rich Results Test to check and modify their code in the live code editor. It’s always more efficient to ensure the markup works correctly before going live, saving time and effort.

Domain Age & History Structured Data E-commerce Featured Snippets & SERP AI & SEO

Does Search Console really alert you for every structured data error?

Daniel Waisberg Jul 08, 2020 ★★★

Search Console will send an email each time an error is found on your pages. You will receive details about the issue along with a link for more information. However, if an existing problem affects more pages, you will not receive additional emails. ...

Domain Age & History AI & SEO Links & Backlinks Pagination & Structure Search Console

Should you really fix SEO errors in the order suggested by Google Search Console?

Daniel Waisberg Jul 08, 2020 ★★

By default, issues are sorted by a combination of severity and the number of affected pages. If you see an error that seems to result from a faulty template, fix it first. Then, continue correcting other issues unique to each page in the order presen...

Domain Age & History AI & SEO Pagination & Structure

How does Google really validate fixes in Search Console?

Daniel Waisberg Jul 08, 2020 ★★★

After fixing an issue, use 'Test Live URL' to ensure that the error no longer exists on the live page. Then, click 'Validate Fix' to initiate the validation process. Google will first check a few sample pages. If the problem persists on any of them, ...

Domain Age & History Domain Name Search Console

How can you leverage the Search Appearance tab to enhance your rich results?

Daniel Waisberg Jul 08, 2020 ★★★

The Search Console performance report contains a 'Search Appearance' tab that provides a quick overview of traffic volume from rich results. Some rich results have dedicated filters (such as How-to and FAQ). A filter can be applied to examine the per...

Structured Data Featured Snippets & SERP AI & SEO Pagination & Structure Web Performance Search Console

Should You Optimize Your Mobile Site for Landscape Mode in SEO?

John Mueller Jul 06, 2020 ★★★

John Mueller explained on Twitter that the fact that a website doesn't support "landscape" mode on mobile has no impact on the search engine algorithm and therefore no SEO impact...

Algorithms Domain Age & History Content AI & SEO Mobile SEO Social Media

How does Google Search Console now monitor your video structured data?

Google Jul 06, 2020 ★★★

Google announced on Twitter a minor change in how video traffic data is displayed in Search Console: "if you're using structured video data, our report is now aligned with official documentation and will warn you if neither embedUrl nor contentUrl is...

Domain Age & History Content AI & SEO Images & Videos Domain Name PDF & Files Social Media Search Console

Does HTTPS really boost SEO rankings or is it just an SEO myth?

金谷武明 Jul 02, 2020 ★★★

While HTTPS exists as a ranking factor, implementing HTTPS will not significantly boost your rank. Google does not advise implementing HTTPS solely to improve your rankings. The main purpose is user protection.

HTTPS & Security

Do soft 404s really harm your overall SEO?

小川安奈 Jul 02, 2020 ★★

Soft 404 errors (the state when deleted pages return a 200 instead of a 404) itself should not particularly concern the overall rating of a site. However, the server configuration should be corrected to properly return a 404.

Can you really make Google display one page over another for the same query?

金谷武明 Jul 02, 2020 ★★

If a detail page appears instead of a list page for a specific query, you cannot instruct Google to display your preferred page. It is crucial to enhance the value of the list page and create content that differentiates it from other sites.

Why doesn't high-quality content always lead to a top ranking on Google?

金谷武明 Jul 02, 2020 ★★★

Google emphasizes the importance of creating high-quality content, but it has never claimed that producing quality content will automatically result in a higher ranking. Quality content is a prerequisite, but it does not guarantee top visibility on i...

Should you really forgo a JavaScript fallback for native lazy loading?

金谷武明 Jul 02, 2020 ★★

When using the img element's loading="lazy" attribute (native lazy loading), there is no need to prepare a fallback for Googlebot since JavaScript is unnecessary.

Crawl & Indexing Images & Videos JavaScript & Technical SEO

Do Japanese characters in URLs really block indexing beyond 100 pages?

金谷武明 Jul 02, 2020 ★★

There is no specification that using Japanese in custom URLs causes a site to disappear from Google search once it exceeds 100 articles. If indexing issues occur, one should check the crawl and indexing status via Search Console.

Domain Name Search Console

Can you really choose which page of your domain Google shows in the SERPs?

小川安奈 Jul 02, 2020 ★★

If you have both a blog and a service site under the same domain, the webmaster cannot specify which to show in search results. It's essential to create strong pathways from the blog to the main site.

Is it true that there are no restrictions on the number of items in recipe carousels?

小川安奈 Jul 02, 2020 ★★

There is no upper limit on the number of items that can be marked when compiling structured data for recipes in list items. There are also no restrictions on the maximum number of items displayed in a carousel.