What does Google say about SEO?

Do Google Core Updates Actually Incorporate the BERT Algorithm?

Danny Sullivan Dec 28, 2020 ★★★

Danny Sullivan also explained on Twitter that Google's latest core update had no direct connection with the BERT algorithm.

Algorithms AI & SEO Social Media Search Console

Are Adult Sites Really Excluded from All Rich Results in Google?

John Mueller Dec 28, 2020 ★★

John Mueller explained during a hangout that in his opinion, no rich results (enhanced display in the SERPs) were taken into account for sites targeting an "adult" audience. These sites therefore do not have access to different displays and enhanced ...

Domain Age & History Content E-commerce Featured Snippets & SERP AI & SEO Links & Backlinks Local Search

How will Google News Showcase's new Search Console metrics transform editorial analysis for news publishers?

Google Dec 28, 2020 ★★

As part of the Google News Showcase announcement, Google indicated in early December that new reports would soon be available in Search Console for news publishers: "Google News Showcase metrics will soon appear in Search Console so publishers have m...

Discover & News AI & SEO Search Console

Does Search Console really provide all the data from Google?

Hillel Maoz Dec 28, 2020 ★★★

The mission of Search Console is to provide data and tools to help site owners improve their websites and optimize their appearance on Google. The product extracts important and relevant information from Google Search's internal systems and communica...

E-commerce Featured Snippets & SERP AI & SEO Search Console

How does Google really structure its search ecosystem?

Daniel Waisberg Dec 28, 2020 ★★★

The search ecosystem consists of three components: the web where millions of sites publish content, Google which explores the web and stores content in the Google index by extracting all relevant information, and users who search for answers. Search ...

Content Crawl & Indexing AI & SEO Links & Backlinks Search Console

Is Search Console truly essential for monitoring your site's SEO health?

Daniel Waisberg Dec 28, 2020 ★★★

Search Console provides information on a site's performance in search and technical information on potential issues found by Google on the pages. The team constantly monitors Google's internal systems and datasets to obtain important insights about w...

Domain Age & History Content Web Performance Search Console

How does Google really organize Search Console reports for your SEO diagnostics?

Daniel Waisberg Dec 28, 2020 ★★

Search Console reports and features are organized into three groups: Search Analytics displays user activity data related to performance, Reporting helps track issues and validate fixes on specific pages, and Configuration manages site and user setti...

Domain Age & History AI & SEO Web Performance Local Search Search Console

Why does Google only keep your performance data for 16 months?

Hillel Maoz Dec 28, 2020 ★★★

Google processes billions of search results every day and stores click and impression data for each site for a period of 16 months. This information is primarily accessible through performance reports where you can analyze the data to identify trends...

AI & SEO Web Performance Search Console

How can the Search Console Reporting Group truly unlock your indexing issues?

Hillel Maoz Dec 28, 2020 ★★★

The Search Console Reporting Group shows how your pages are seen by Google Search. It indicates whether Google finds all your pages, if there are any errors preventing crawling, or issues with the implementation of structured data. The reports allow ...

Domain Age & History Crawl & Indexing JavaScript & Technical SEO Search Console

Does Google really explore millions of domains and their hundreds of signals?

Hillel Maoz Dec 28, 2020 ★★

Google explores pages from millions of domains and looks for hundreds of signals supporting dozens of search features such as AMP, recipes, and FAQs. This information is available through actionable reports.

Domain Age & History Crawl & Indexing Structured Data AI & SEO JavaScript & Technical SEO Mobile SEO Domain Name Pagination & Structure Search Console

Do Search Console testing tools really simulate Google's indexing?

Hillel Maoz Dec 28, 2020 ★★★

Search Console offers testing tools that allow you to trigger the entire Search stack for any URL. When you enter a URL in the URL Inspection or Rich Results Test, Google runs a simulation of the index and provides the findings with high fidelity, en...

Domain Age & History Crawl & Indexing AI & SEO Domain Name Web Performance Search Console

How does Google safeguard access to your site's Search Console data?

Hillel Maoz Dec 28, 2020 ★★

The Accounts group is responsible for managing site and user configurations. Its main objective is to help site owners verify their sites and access their accounts, while preventing unauthorized individuals from accessing Search Console information. ...

AI & SEO Search Console

How does Google really create its Search Console reports?

Daniel Waisberg Dec 28, 2020 ★★★

The development of reporting tools follows three stages: defining what can help a page succeed in search by checking crawling and content, building a pipeline to periodically review all pages in the index and classify them according to signals, and t...

Domain Age & History Content Crawl & Indexing AI & SEO PDF & Files Social Media Search Console

How does Google truly validate the technical compliance of your pages?

Daniel Waisberg Dec 28, 2020 ★★★

For topics like mobile compatibility, Core Web Vitals, or structured data, Google defines all signals that can validate their implementation on each page. If a page fails for a specific site, all relevant details are collected, such as the reason why...

Domain Age & History AI & SEO Mobile SEO Web Performance

Is Google really evolving all the time, and how can you seize new search opportunities?

Daniel Waisberg Dec 28, 2020 ★★

Google is constantly evolving, and new opportunities to shine in search frequently arise. The role of the Search Console team is to track these changes and build effective means for site owners to fully leverage new and existing search functionalitie...

AI & SEO Search Console

Why does Google place such high importance on SEO community feedback to enhance Search Console?

Hillel Maoz Dec 28, 2020 ★★

The Search Console team is constantly seeking feedback from the SEO community. Users are a valuable source of information to help guide the product strategy and improve Search Console. Feedback can be submitted via the product or by mentioning Google...

E-commerce AI & SEO Social Media Search Console

Are Core Web Vitals really a key ranking factor?

John Mueller Dec 22, 2020 ★★★

Google announced that Core Web Vitals will become a ranking factor next year, integrated into what they call the 'page experience ranking factor'. The team will focus more on speed and user experience to help websites improve their performance.

Domain Age & History AI & SEO Web Performance Search Console

Why is Google moving its podcast hosting to HTTPS?

Gary Illyes Dec 22, 2020 ★★

In response to community feedback, Google has migrated its podcast hosting to HTTPS. This initiative reflects the importance that Google places on HTTPS security, a subject that the team has historically promoted as an important factor.

Domain Age & History Content HTTPS & Security AI & SEO

Has Google finally centralized all its SEO documentation in Search Central?

John Mueller Dec 22, 2020 ★★

Google has undertaken a significant project to consolidate all its SEO documentation under a single site (Search Central), making it easier for webmasters who previously had to consult five or six different locations.

AI & SEO PDF & Files

Are Core Web Vitals really a crucial ranking factor?

John Mueller Dec 22, 2020 ★★★

Google has announced that Core Web Vitals will become a ranking factor as part of a broader set called 'page experience ranking factor'. The team plans to do more around speed and user experience to help websites enhance their performance.

Domain Age & History AI & SEO Web Performance Search Console