Official statement
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- 15:50 Does Google really underplay the true importance of Page Experience in rankings?
- 16:36 Is Page Experience really just a secondary ranking signal?
- 17:28 Does LCP truly measure the speed perceived by the user?
- 19:57 Do Core Web Vitals really measure continuously throughout the user session?
- 20:04 Do Core Web Vitals really change after the initial page load?
- 21:22 How does Google estimate your Core Web Vitals when CrUX data is lacking?
- 22:22 How does Google estimate a page's Core Web Vitals without sufficient CrUX data?
- 27:07 How does Google now assign AMP cache's CrUX data to the origin?
- 29:47 Is AMP still necessary to rank in Top Stories on mobile?
- 32:31 How can you leverage server logs to uncover 4xx errors in Search Console?
- 34:34 Why do new sites experience extreme volatility in indexing and ranking?
- 34:34 Should you really analyze server logs to diagnose 4xx errors in Search Console?
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- 40:03 Should you really report copied content from your site using Google's spam form?
- 40:20 How can you effectively report copied content spam to Google?
- 43:43 Are your franchise pages considered doorway pages by Google?
- 45:46 Is duplicate content really harmless to your SEO?
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- 51:52 Does the http:// or https:// namespace in an XML sitemap really affect crawlability?
- 55:56 Is it really sufficient to include only one version, mobile or desktop, in your XML sitemap?
- 56:00 Should you really submit both mobile AND desktop versions in your sitemap?
- 61:54 Should you give up on AMP if you’re using GA4 to measure your performance?
Google treats XML namespaces declared in HTTP or HTTPS the same way within sitemaps. There is no functional impact on crawling or indexing. Google's recommendation to favor the standard convention (HTTP) is more about document consistency than a technical imperative — but it overlooks an aspect many forget: long-term maintenance.
What you need to understand
This statement from Google concerns an element often overlooked in SEO audits: the declaration of the namespace in the sitemap.xml file. Technically, this namespace defines the XML vocabulary used in the document.
Most CMS and sitemap generators declare this namespace using http://www.sitemaps.org/schemas/sitemap/0.9. Some tools or developers use the HTTPS version for consistency with the website's secure URLs.
What causes the confusion between HTTP and HTTPS?
The XML namespace is a reference to a definition schema, not a resource to load. It points to a document describing the expected structure of the sitemap, but Google never downloads this file when processing your sitemap.
Some SEO practitioners, seeing their site entirely in HTTPS, have changed the namespace to maintain visual consistency. Others observed warnings in strict XML validators when the protocol differed from that of the hosting site.
What is Google's technical stance on this matter?
Google confirms that its sitemap parser makes no functional distinction between the two protocols. The processing of the file, extraction of URLs, and their addition to the crawl queue all occur in the same way.
The recommendation to follow the standard convention (HTTP) is based on maintenance and compatibility with third-party tools that may validate your sitemaps. Some older or strict XML validators may generate alerts with HTTPS.
Does this clarification change anything in your practices?
For the majority of sites, absolutely nothing. If your CMS automatically generates the namespace in HTTP, there is no need to change it. If a developer set it to HTTPS during a global HTTPS migration, there is no necessity to revert.
The only scenario where this information becomes relevant is during internal discussions between technical teams concerned about protocol consistency. This statement helps to cut off unnecessary discussions and focus efforts on optimizations that have real impact.
- The XML namespace is a schema reference, not a URL to load
- Google treats HTTP and HTTPS strictly the same in this context
- The standard convention (HTTP) facilitates compatibility with certain third-party tools
- No measurable SEO impact regardless of the version chosen
- No technical intervention is justified if your sitemap already works
SEO Expert opinion
Is this statement consistent with field observations?
Absolutely. No SEO professional I have spoken with has ever noticed a difference in crawling or indexing related to the protocol of the namespace. Monitoring tools like Oncrawl or Botify never report this variable as correlated to a problem.
The confusion often arises from warnings in Google Search Console concerning the structure of the sitemap itself, not the namespace. Some novice SEOs conflate these alerts with the declaration protocol, while the real errors concern invalid URLs, redirections, or 4xx codes.
Why does Google still recommend HTTP?
Two pragmatic reasons. First, the official sitemaps.org specification has used HTTP from the beginning — changing this reference without a technical reason creates unnecessary maintenance debt.
Second, certain external XML validators (those used in CI/CD pipelines, for example) may generate false positives with HTTPS. Not because it’s incorrect, but because their rule base predates the widespread adoption of HTTPS.
Let’s be honest: this recommendation is more about the principle of least surprise than a functional imperative. Google wants to prevent teams from wasting time on non-issues.
What cases deserve your attention anyway?
If you manage a site with multiple sitemap generators (main CMS + third-party modules + custom scripts), check for consistency. Having three sitemaps with different namespaces poses no technical issue for Google, but complicates audits.
For highly regulated sites (finance, health), certain automated security audits may flag the mixing of protocols as a potential anomaly — even if it’s a false positive. In this context, standardizing to HTTP may save you unnecessary tickets.
Last point: if you develop a tool that generates sitemaps for third parties, adhere to the HTTP convention. This will facilitate customer support and prevent recurring questions about a detail that makes no difference to the outcome.
Practical impact and recommendations
What should you do if your sitemap already uses HTTPS?
Absolutely nothing. No corrective action is required. Google processes your file normally, and the URLs are crawled and indexed without friction. Changing the namespace to HTTP will not yield any measurable gain.
The only scenario where a change might be justified: if you encounter recurring warnings in third-party XML validation tools and these alerts disrupt your deployment processes. Even in that scenario, the priority remains low.
How can you avoid the real sitemap errors that do impact SEO?
Focus your efforts on real structural issues. An HTTPS namespace has no impact, but a sitemap referencing 40% of URLs as 404 or redirect destroys your crawl budget.
Ensure that your sitemap URLs match exactly the canonical URLs: no missing trailing slashes, no extraneous UTM parameters, no unnecessary redirections. Google does not forgive these details easily.
Also, make sure that your sitemap does not exceed the technical limits: 50,000 URLs per file, 50 MB uncompressed. Beyond that, use a sitemap index. An overly heavy file may be partially ignored during crawling.
What checklist should you apply for truly optimized sitemaps?
- Validate the XML structure with a standard parser (Python lxml or equivalent)
- Ensure that 100% of URLs return a 200 code and do not redirect
- Exclude URLs with noindex or blocked by robots.txt
- Respect the limits: 50,000 URLs and 50 MB per file
- Declare your sitemap in robots.txt AND Search Console
- Compress in gzip to reduce bandwidth (up to 90% savings)
❓ Frequently Asked Questions
Un sitemap avec namespace en https peut-il causer des erreurs dans Google Search Console ?
Faut-il modifier un sitemap généré automatiquement en https par un CMS ?
Pourquoi certains validateurs XML génèrent-ils des warnings avec https ?
Le namespace en https ralentit-il le traitement du sitemap par Google ?
Quelle version utiliser lors de la création d'un nouveau sitemap ?
🎥 From the same video 27
Other SEO insights extracted from this same Google Search Central video · duration 1h07 · published on 28/01/2021
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