Official statement
Other statements from this video 14 ▾
- 0:30 Should you really list all your products on your e-commerce site to rank higher?
- 1:00 How can you create effective product pages that truly impress Google?
- 1:33 Why does Google place such a high emphasis on detailed product descriptions and specifications?
- 1:33 Have complete purchase details become a Google ranking factor?
- 1:33 Are customer reviews really a determining factor in Google's ranking?
- 2:03 Why have product structured data become essential for ranking in e-commerce?
- 2:15 Why does Google insist that you upload ALL your inventory to Merchant Center?
- 3:06 Does Google Really Favor Merchant Center Over Structured Data? Here's What You Need to Know!
- 4:08 How does Google use Search Console to highlight structured data issues?
- 4:39 Do structured data errors really block the indexing of your pages?
- 4:39 Do structured data warnings really block rich results from appearing?
- 5:41 Does the Rich Results Test really replace Search Console for validating your structured data?
- 7:15 Is the CTR of product pages really a key SEO lever to prioritize for optimization?
- 7:27 Why do some product listings generate no rich results on Google?
Google explicitly recommends clicking ‘Validate Fix’ in Search Console after resolving structured data errors. This button triggers an active verification process instead of waiting for natural recrawling. In practice, it speeds up the acknowledgment of your fixes and allows you to monitor the validation status in a dedicated dashboard.
What you need to understand
What does the ‘Validate Fix’ button technically change?
When you correct a structured data error reported in Search Console, you have two options: wait for Googlebot to naturally recrawl the concerned pages, or actively trigger a validation request. The ‘Validate Fix’ button initiates a priority verification process on the URLs identified as problematic.
This validation is not limited to a simple recrawl. Google will specifically target the corrected pages, check that the error has indeed been resolved, and then update the status in your error report. Without this click, you are entirely dependent on the usual crawl schedule — which can take days or even weeks for some low-priority pages.
Why does Google offer this validation mechanism?
Crawl budget is a constraining reality, even for Google. Not all sites are crawled daily, and not all pages have the same priority. By offering a validation button, Google provides webmasters with a lever to explicitly signal that an issue has been addressed and deserves immediate verification.
This approach fits into a two-way communication logic between the search engine and site owners. Rather than leaving fixes in the dark, Google documents their processing with a status update (“Validation in progress,” “Validated,” “Failed”). This also avoids unnecessary back and forth — you know if your fix works or not.
What is the typical validation timeframe?
Google does not communicate a specific SLA, but field observations generally show a verification within 3 to 7 days for active sites. The speed depends on several factors: usual crawl frequency, number of affected URLs, complexity of fixes. For a site with a good crawl budget, validation may be completed within 48-72 hours.
However, initiating validation on thousands of URLs simultaneously can extend the timeframe. Google processes requests in waves, and a site that is not crawled frequently will not benefit from a dramatic acceleration. The button is not a magic wand — it’s a signal, not a guarantee of express processing.
- Validation = active targeted process, not just a passive recrawl
- The validation status displays in Search Console with three possible states: in progress, validated, failed
- Average observed timeframe: 3 to 7 days for regularly crawled sites
- Especially useful for pages infrequently visited by Googlebot
- Validation does not significantly consume additional crawl budget
SEO Expert opinion
Is this statement consistent with field observations?
Yes, and it’s actually one of Google’s recommendations most aligned with practice. SEOs who systematically use this button notice a quicker resolution of errors in their reports. Without explicit validation, some corrected errors remain displayed for weeks, creating a false negative in monitoring.
The nuance — and it’s significant — is that validation does not guarantee indexing or the display of rich snippets. You can have a ‘Validated’ status in Search Console and never see your stars displayed in the SERPs. Validation confirms that the technical error no longer exists, not that Google will necessarily leverage your structured data.
What issues might arise despite successful validation?
First pitfall: logical or quality errors that validation does not detect. If your schema.org is technically valid but semantically absurd (for example, a 5/5 rating on a product with no reviews), validation will pass, but Google will silently ignore your data. No error message, just a lack of result in the SERP.
Second case: propagation delay issues. You fix, you validate, Google confirms… but your pages are cached on the server or CDN with the old version. Googlebot sees the new code, re-crawls later, finds the old one, and the status switches to failed. Always check that fixes are properly deployed to production before initiating validation. [To verify]: Google does not clearly document whether validation triggers a cache bypass — field returns suggest that it does not.
Are there risks in validating too often or too quickly?
No documented risk of penalty or throttling. However, multiplying premature validations creates noise in your reports and dilutes your ability to identify real problems. If you validate the same error 10 times because your fix was incomplete, you lose the clarity of your dashboards.
A practice observed among some SEOs: validating in progressive waves (10-20 test URLs, then the rest if successful) rather than all at once. This allows for quickly detecting a failing fix without cluttering the report with thousands of failures. Google does not impose this, but it is operational common sense.
Practical impact and recommendations
What should you do after correcting structured data errors?
First reflex: check that the fix is visible on the front end by inspecting the source code or using Google's rich results testing tool. Never rely solely on your admin interface or CMS — the final rendering is what Googlebot will see. Test several URLs if the fix is deployed en masse.
Then, head to Search Console: go to the relevant ‘Improvements’ report (Products, Recipes, Articles, FAQ, etc.), locate the corrected URLs, and click on ‘Validate Fix’. Note the validation request date — this will help you track processing time and identify any anomalies if the status remains stuck.
What mistakes should be avoided during validation?
Error #1: validating before the fix is actually online. This may seem obvious, but gradual deployments, CDN caches, or staggered production updates create situations where Google crawls before the fix is visible. Result: validation failure, and you will have to start over.
Error #2: not documenting or monitoring the status post-validation. A ‘Failed’ status does not always generate a notification — you need to actively return to Search Console to check. Set up a follow-up calendar (like a reminder 7 days after validation) to ensure that fixes have been properly acknowledged.
How to check if the process is functioning correctly?
Start by monitoring the status evolution in Search Console: “Validation started,” then “Validated” or “Failed.” If the status remains “Validation started” for more than 10-14 days, it’s likely an indication that your pages are poorly crawled — consider submitting URLs via the inspection tool or improving their internal visibility.
Simultaneously, test your URLs in the rich results testing tool even after validation. This tool sometimes shows warnings or errors that Search Console does not report immediately. Lastly, check in actual SERP: having a ‘Validated’ status does not guarantee the display of rich snippets — Google may decide not to utilize them for quality or relevance reasons.
- Verify that the fix is visible in production (source code, Google testing tool)
- Click ‘Validate Fix’ in Search Console immediately after deployment
- Note the request date and schedule a check 7 days later
- Monitor the validation status and investigate any ‘Failed’ status to understand the cause
- Test validated URLs in the rich results tool to detect non-blocking warnings
- Check in real SERP that rich snippets display correctly after successful validation
❓ Frequently Asked Questions
Que se passe-t-il si je ne clique jamais sur « Valider la correction » ?
La validation accélère-t-elle l'affichage des rich snippets dans les SERP ?
Puis-je valider des corrections sur des milliers d'URLs d'un coup ?
Combien de temps faut-il attendre avant de relancer une validation en cas d'échec ?
Le bouton de validation consomme-t-il du crawl budget ?
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · duration 8 min · published on 20/10/2020
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