Official statement
Other statements from this video 32 ▾
- 1:07 How does Google actually determine which pages to crawl first on your site?
- 2:07 Are category pages really crawled more by Google?
- 5:21 Should you really optimize product page titles for Google or for users?
- 5:22 Can multiple pages really share the same H1 without risking SEO?
- 6:54 Are mouseover links truly crawlable by Google?
- 9:54 Does Googlebot really follow hidden internal links that appear on hover?
- 10:53 Should you block JavaScript scripts in your robots.txt?
- 13:07 How can you make the most of Search Console to optimize your mobile SEO strategy?
- 16:01 Should you really make your JavaScript files accessible to Googlebot?
- 21:00 Can Google Really Handle JavaScript Indexing Effectively?
- 21:45 How can you isolate SEO traffic from a subdomain or mobile version in Search Console?
- 23:24 How many articles should you display per category page for optimal SEO?
- 23:32 Does the canonical tag really transfer as much signal as a 301 redirect?
- 29:00 Is duplicate content really a top SEO concern we should address?
- 29:12 Does the Disavow file really nullify all disavowed backlinks?
- 29:32 Do canonical tags really transmit SEO signals like a 301 redirect?
- 30:26 Should you really clean your Disavow file of dead and redirected URLs?
- 33:21 Is JavaScript really a challenge for Google’s crawling?
- 36:20 Should you really set noindex on sparsely populated category pages?
- 40:50 Is it really necessary to switch your site to HTTPS for SEO?
- 41:30 Does HTTPS really enhance your SEO, or is it just a Google myth?
- 45:25 Does Google really remove misleading pages or does it simply downgrade them?
- 46:12 Should you really avoid using canonical tags on paginated pages?
- 47:32 How can you speed up the deindexing of orphan pages that drag down your Google index?
- 48:06 Does duplicate content really affect your site's crawl budget?
- 53:30 Do Google spam reports really trigger actions?
- 57:26 Does descriptive content on category pages really solve the indexing issue?
- 59:12 Do empty category pages really harm indexing?
- 63:20 Should you really rewrite all product descriptions to rank in e-commerce?
- 70:51 Can Google merge your international sites if the content is too similar?
- 77:06 Should you really avoid canonicals pointing to page 1 on paginated series?
- 80:32 Should you really rely on 404 errors to clean up Google’s index of orphaned URLs?
Google completely ignores disavowed links: they have no positive or negative impact on the ranking algorithm. In practical terms, a disavow file containing expired domains, 404 errors, or disappeared links poses no technical problem and can remain in place. Therefore, the effort to regularly clean these files offers no measurable SEO value.
What you need to understand
What does 'ignored by Google' really mean?
When a link is included in a disavow file submitted via Google Search Console, the algorithm completely removes it from its link graph. This link no longer exists in the eyes of PageRank or any other backlink-based signal.
The term 'ignored' does not mean 'penalized' or 'quarantined'. The link disappears from calculation, period. Whether the source domain is active, in 404, redirected, or sold to a third party makes no difference: Google has already stopped counting this link as soon as it was in the file.
Why is this statement coming out now?
Many SEOs historically maintained cleaning routines for disavow files, removing dead or altered domains. This habit comes from a time when the disavow tool was seen as a critical defense mechanism against Penguin.
Today, Google has integrated the detection of toxic links directly into its algorithm. The disavow remains available, but its usage has drastically decreased. This statement aims to clarify that maintaining these files does not involve any mandatory technical maintenance.
In what context is disavow still used?
The tool remains useful in three specific cases. First, for massive negative SEO campaigns where thousands of spam links suddenly appear. Second, for sites that have faced manual penalties related to links and need to demonstrate a cleanup effort.
Finally, some SEOs use it as a precaution on historically dubious link profiles, even without a visible penalty. In these three scenarios, the presence of dead domains in the file does not diminish its effectiveness on still-active links.
- A disavowed link is completely removed from algorithmic calculations, regardless of the state of the source domain
- Regularly cleaning a disavow file brings no measurable SEO gain
- The tool remains relevant only for specific situations: negative SEO, manual penalties, or massive preventive cleaning
- Google does not penalize a site for submitting a disavow file containing expired or erroneous domains
- The time invested in maintaining these files can be reallocated to tasks with real impact
SEO Expert opinion
Is this statement consistent with field observations?
Yes, and it confirms a silent evolution over several years. A/B tests on disavowed link profiles show that modifying the disavow file leads to no change in ranking as long as the active links remain the same. Whether you remove 500 dead domains or leave them, the curves remain flat.
This neutrality is explained by the very architecture of the process: Google crawls, indexes, calculates PageRank, then applies the disavow filter. If a link no longer exists in the index (dead domain, 404, noindex), it never reaches the calculation phase. Disavowing becomes redundant but not problematic.
What nuances should be added to this statement?
The statement remains silent on a critical point: extremely large disavow files. Can a file containing 500,000 lines with 80% dead domains slow down processing on Google's side? [To be verified] No official documentation mentions a strict limit or performance degradation.
Another gray area: what happens if a disavowed domain, currently dead, is purchased and relaunched with new content? Does the disavow last indefinitely? Logically, yes, but Google does not communicate about the lifespan of these files or any potential automatic purge mechanisms.
When does this rule stop applying?
If you are strategically using the disavow to isolate segments of links (for example, disavowing all .ru to test their impact), then keeping an updated file makes sense. But this scenario concerns less than 1% of actual usages.
Similarly, if your monitoring tool detects that a disavowed domain has been purchased and now points to legitimate content, removing it from the disavow might make sense. But again, we step outside the initial statement: Google speaks of 404 errors or offline domains, not purchases with a change of nature.
Practical impact and recommendations
What should you actually do with your existing disavow file?
If you already have a disavow file in place and are wondering if you should clean it: do nothing. Google treats it exactly as it would a 'clean' file. The time spent checking the HTTP status of 5,000 domains and regenerating the file will provide no ranking benefit.
If you manage multiple dozens of sites with historical disavow files, focus your resources on actions with proven ROI: resolving cannibalization, optimizing internal linking, improving Core Web Vitals. Cleaning the disavow can drop to the bottom of the SEO roadmap without consequences.
Should you still use the disavow on new projects?
In 95% of cases, no. Google now autonomously and effectively detects artificial links. If your link profile is natural or built with modern white-hat practices (linkbaiting, digital PR, editorial guest posting), the disavow serves no purpose.
The exceptions remain the same: documented massive negative SEO, explicit manual action on links, or resuming ownership of a site with a clear spam history. In these cases, the disavow becomes a tool of one-off correction, not a maintenance routine.
How can I verify that my current approach is optimal?
Quick audit: if you spend more than 2 hours per quarter managing disavow files on a site without an active penalty, you are overinvesting. Redirect that time toward log analysis to detect crawl waste, or toward optimizing your strategic pages.
If you delegate this task to an external provider, ensure that it is indeed part of a one-time intervention (crisis correction) and not a recurring maintenance service. A disavow file is not a garden to maintain.
- Do not delete your existing disavow file, but stop updating it regularly
- Only use the disavow if you face documented negative SEO or explicit Google manual action
- Stop checking the HTTP status of disavowed domains: Google takes care of that
- Redirect the time saved to on-page optimizations or improving user experience
- If you hesitate to disavow a link, you probably shouldn't: Google already filters most artificial links
- If in doubt about the relevance of a large inherited disavow file, check Search Console logs to confirm the absence of penalties before deleting it
❓ Frequently Asked Questions
Un fichier disavow contenant 80 % de domaines morts ralentit-il le traitement par Google ?
Dois-je retirer un domaine du disavow s'il a été racheté et relancé ?
Le disavow a-t-il encore une utilité en dehors des actions manuelles ?
Peut-on supprimer complètement un fichier disavow sans risque ?
Combien de temps Google met-il à traiter un fichier disavow modifié ?
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Other SEO insights extracted from this same Google Search Central video · duration 54 min · published on 24/08/2017
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