Official statement
Other statements from this video 13 ▾
- 2:10 Vos pages de localisation risquent-elles d'être pénalisées comme des doorway pages ?
- 5:30 Les alertes HTTPS de Search Console influencent-elles vraiment votre classement Google ?
- 6:58 Pourquoi Google ajoute-t-il votre nom de marque dans les titres de page ?
- 11:37 Pourquoi Google désindexe-t-il des pages après une migration HTTPS ?
- 15:05 Faut-il vraiment bloquer les facettes de navigation dans robots.txt ?
- 16:57 Faut-il signaler le spam des concurrents à Google pour gagner des positions ?
- 19:44 Est-ce que le noindex supprime vraiment le PageRank transmis par vos liens internes ?
- 25:19 Faut-il montrer à Googlebot les bannières anti-bloqueurs de pub ?
- 28:26 Faut-il vraiment optimiser ses sitemaps pour influencer le crawl de Google ?
- 30:01 Les méta descriptions longues génèrent-elles vraiment plus de clics ?
- 36:49 Peut-on vraiment transformer un site éditorial en site transactionnel sans pénalité SEO ?
- 44:22 Faut-il vraiment cacher du contenu à Googlebot pour optimiser l'expérience géolocalisée ?
- 53:55 Googlebot indexe-t-il vraiment tout le contenu JavaScript sans interaction utilisateur ?
Google never crawls URLs blocked by robots.txt, preventing it from reading noindex, canonical tags, or exploring links on those pages. This statement confirms that robots.txt blocking is not a method of deindexing. To properly deindex a URL, it must be crawlable and use noindex. Blocking a page intended for deindexing with robots.txt is the classic mistake that prevents Google from processing the exclusion directive.
What you need to understand
Mueller clarifies a common misunderstanding here: many SEOs believe that blocking with robots.txt is enough to deindex a page. This is false.
The robots.txt file controls crawling, not indexing. When Google respects a Disallow directive, it does not visit the URL and therefore cannot read any directives present in the HTML.
What actually happens when a URL is blocked by robots.txt?
Google stops crawling when it reads robots.txt. It never sends an HTTP request to that URL.
As a result: it cannot discover a noindex tag, a canonical tag, a 301 redirect, or the outgoing links of that page. The textual content remains invisible. On-page signals simply do not exist for the engine.
Why does this confusion persist among practitioners?
Because historically, Google could index URLs blocked by robots.txt if they received backlinks. The URL appeared in the SERPs with a generic snippet "No information available".
This practice has sown doubt: some thought that blocking with robots.txt prevented indexing. Others understood that a blocked URL could still be indexed. Both statements are partially true, which creates a constant ambiguity.
What is the practical difference between crawling and indexing?
Crawling is the technical visiting of a URL. Indexing is the decision to store that URL in the index and show it in the results.
A URL can be crawled without being indexed (noindex respected). It can be indexed without being crawled (if it receives links and is not blocked). But if it is blocked in robots.txt, Google can never crawl it, so it never sees the internal directives that could refine indexing.
- Robots.txt blocks crawling: Google does not visit the URL and does not see its HTML content
- Noindex controls indexing: Google crawls the URL, reads the tag, and decides not to index it
- A robots.txt block prevents reading any directives: noindex, canonical, hreflang, meta robots, server redirects
- The internal links of the blocked page remain invisible: PageRank does not circulate, internal linking is broken
- External backlinks remain visible: Google can index the blocked URL if it receives links, but without a snippet or correct title
SEO Expert opinion
Is this statement consistent with field observations?
Yes, perfectly. I have observed hundreds of cases where pages blocked in robots.txt remained indexed despite having a noindex tag present in the HTML.
The SEO blocks the URL, adds noindex, waits for deindexing... which never happens. Google displays the URL in the SERPs with an empty snippet. The noindex was never read because crawling was forbidden beforehand. This is a classic mistake in migration or staging management.
What nuances should be added to this rule?
Mueller says "Google does not analyze them". This is true for HTML content, but Google still analyzes the existence of the URL via backlinks and the XML sitemap.
If a URL blocked in robots.txt is present in the sitemap or receives external links, Google may choose to index it with a generic snippet. Blocking with robots.txt is therefore not a guarantee of non-indexation. It is protection against crawling, nothing more.
Another nuance: some third-party bots (non-Google) ignore robots.txt. The robots.txt file is a directive, not a firewall. A sensitive site should never rely solely on robots.txt to protect confidential content.
When does this rule become a critical issue?
Migrations, redesigns, handling duplicate content. An SEO who blocks old URLs in robots.txt thinking it will force deindexing creates a nightmare.
Old pages remain indexed indefinitely, the canonical links to the new URLs are never read, and PageRank remains blocked. The migration fails because Google cannot follow the directives given to it.
Another problematic case: sites with filtered facets blocked in robots.txt. If these URLs receive backlinks, they get indexed with an empty snippet. The site loses control over the presentation of its pages in the SERPs. [To be verified]: some SEOs report that Google may ignore a robots.txt block if the URL is deemed strategic, but Google has never officially confirmed this practice.
Practical impact and recommendations
What should be done concretely to deindex a URL?
Remove the robots.txt block if present. Verify that Googlebot can access the URL without restriction.
Add a meta robots noindex tag in the <head> or return an HTTP header X-Robots-Tag: noindex. Submit the URL in Search Console to speed up recrawling. Wait for Google to visit the page, read the noindex, and remove the URL from the index. This process may take several days to several weeks depending on crawl frequency.
What mistakes should absolutely be avoided?
Never block in robots.txt a URL that you want to deindex. It’s counterproductive: Google will never be able to read the noindex.
Never combine robots.txt Disallow and noindex on the same URL. This is redundant and creates inconsistency: you are asking Google not to crawl, but you are still giving it a directive that it cannot read. Choose one or the other, never both.
Avoid blocking entire sections in robots.txt without checking the backlinks. If these URLs receive external links, they may get indexed with an empty snippet and harm the user experience. Audit backlinks before any massive blocking.
How can I check if my site complies with this logic?
Extract all URLs blocked in robots.txt. Cross-reference with indexed URLs via site: or Search Console. Identify blocked URLs that are indexed: this is a sign of a problem.
Check if these URLs have a noindex tag. If yes, remove the robots.txt block so that Google can read it. If not, decide: either you want to index it (remove the block), or you want to deindex it (remove the block, add noindex). There is never a good reason to keep a URL blocked in robots.txt AND indexed.
- Audit robots.txt: list all Disallow and User-agent rules
- Extract indexed URLs: use Search Console or a Screaming Frog crawl with GSC data
- Identify conflicts: URLs blocked in robots.txt but present in the index
- Check backlinks: use Ahrefs, Majestic, or Search Console to detect links to blocked URLs
- Correct inconsistencies: remove the robots.txt block, add noindex if necessary, or let it index properly
- Monitor recrawling: track changes in Search Console to confirm that Google has read the new directives
❓ Frequently Asked Questions
Peut-on désindexer une URL en la bloquant dans robots.txt ?
Pourquoi mes URL bloquées en robots.txt apparaissent-elles encore dans Google ?
Que se passe-t-il si je bloque une URL avec un canonical vers une autre page ?
Dois-je bloquer en robots.txt les pages en noindex pour économiser du crawl budget ?
Les liens internes d'une page bloquée en robots.txt sont-ils suivis par Google ?
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · duration 57 min · published on 12/12/2017
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