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Official statement

If content (name, text) is copied without permission on pirate or spam sites, it is recommended to use Google’s spam report to report these sites as hacked sites. This is not a compromised account issue.
40:20
🎥 Source video

Extracted from a Google Search Central video

⏱ 1h07 💬 EN 📅 28/01/2021 ✂ 28 statements
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Other statements from this video 27
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  3. 13:33 Peut-on bloquer la collecte des Core Web Vitals avec robots.txt ou noindex ?
  4. 14:54 Pourquoi CrUX collecte vos Core Web Vitals même si vous bloquez Googlebot ?
  5. 15:50 Page Experience : Google ment-il sur son véritable poids dans le classement ?
  6. 16:36 L'expérience de page est-elle vraiment un signal de classement secondaire ?
  7. 17:28 Le LCP mesure-t-il vraiment la vitesse perçue par l'utilisateur ?
  8. 19:57 Les Core Web Vitals se calculent-ils vraiment pendant toute la navigation ?
  9. 20:04 Les Core Web Vitals évoluent-ils vraiment après le chargement initial de la page ?
  10. 21:22 Comment Google estime-t-il vos Core Web Vitals quand les données CrUX manquent ?
  11. 22:22 Comment Google estime-t-il les Core Web Vitals d'une page sans données CrUX ?
  12. 27:07 Comment Google attribue-t-il désormais les données CrUX du cache AMP à l'origine ?
  13. 29:47 AMP est-il encore nécessaire pour ranker dans Top Stories sur mobile ?
  14. 32:31 Comment exploiter les logs serveur pour détecter les erreurs 4xx dans Search Console ?
  15. 34:34 Pourquoi les nouveaux sites connaissent-ils une volatilité extrême dans l'indexation et le classement ?
  16. 34:34 Faut-il vraiment analyser les logs serveur pour diagnostiquer les erreurs 4xx dans Search Console ?
  17. 34:34 Pourquoi votre nouveau site fluctue-t-il comme un yoyo dans les SERP ?
  18. 40:03 Faut-il vraiment signaler le contenu copié de votre site via le formulaire spam de Google ?
  19. 43:43 Vos pages franchise sont-elles des doorway pages aux yeux de Google ?
  20. 45:46 Le contenu dupliqué est-il vraiment sans danger pour votre référencement ?
  21. 45:46 Le contenu dupliqué est-il vraiment sans pénalité pour votre SEO ?
  22. 45:46 Vos pages franchises sont-elles perçues comme des doorway pages par Google ?
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  24. 52:00 Le namespace en https dans votre sitemap XML pénalise-t-il votre référencement ?
  25. 55:56 Faut-il vraiment inclure les deux versions mobile et desktop dans son sitemap XML ?
  26. 56:00 Faut-il vraiment soumettre les versions mobile ET desktop dans votre sitemap ?
  27. 61:54 Faut-il abandonner AMP si vous utilisez GA4 pour mesurer vos performances ?
📅
Official statement from (5 years ago)
TL;DR

Google recommends using the spam report instead of the compromised account procedure when content is copied without permission on pirate sites. This distinction is crucial for proper processing by anti-spam teams. Specifically, a miscategorized report can slow down or cancel your removal request.

What you need to understand

Why does Google differentiate between copied content spam and compromised accounts?

The nuance may seem thin, but it reflects two radically different technical scenarios. A compromised account means that an attacker has taken control of a legitimate site to inject spam or malicious content.

Copied content spam falls under a different logic: pirate or spam sites created intentionally to republish stolen content, often for abusive SEO or fraudulent monetization. These sites are not compromised — they are designed for that.

What is the appropriate reporting channel according to Google?

Google provides a generic spam report allowing you to report entire sites or isolated pages that violate its guidelines. This is the form to prioritize for copied content without permission.

The compromised account procedure is meant to alert a legitimate webmaster that their site has been hacked. Using this channel for copied content spam creates noise in the processing workflow and extends delays.

Does this statement cover DMCA and copyright issues?

No, and that’s where it gets complicated. Google mentions anti-spam reporting here, not takedown procedures for copyright infringement (DMCA).

If your content is copied and you hold the copyright, the spam report is not enough — you must go through the dedicated DMCA form. The spam report primarily aims to eliminate low-quality pages from results, not to enforce your legal rights.

  • Spam Report: to report pirate or spam sites that copy content without permission, aimed at cleaning the SERPs
  • DMCA Procedure: to enforce your copyright and request the legal removal of protected content
  • Compromised Account: only if a legitimate site has been hacked and its owner needs to be alerted
  • Choosing the right channel speeds up processing and prevents your request from being ignored or misrouted

SEO Expert opinion

Is this recommendation consistent with observed practices?

Yes, but with a significant caveat: the effectiveness of the spam report is opaque. In reality, feedback is rare. You report, then… silence.

No indicators, no follow-up, no confirmation that action has been taken. Some spam sites disappear from SERPs in a few weeks, while others persist for months. It's impossible to know if it’s linked to your report or an algorithmic filter. [To be verified] on the actual responsiveness of the teams.

What nuances should be added to this statement?

Google does not specify what constitutes a “copy without permission” in the eyes of its system. A legally syndicated article but poorly tagged can look like spam. An RSS feed aggregator can fall under the filter.

The boundary between curation, syndication, and outright theft is not clear. If Google treats all this the same through the spam report, it raises issues. The risk: reporting a site that plays by the rules but that you perceive as a competitor.

In what cases does this rule not apply?

If the copied content appears on a high authority site — think Forbes, Medium, LinkedIn — the spam report will have no effect. Google will almost always favor the established site, even if your content is the original.

Another case: foreign sites off Google’s radar. A .ru or .cn site that scrapes your content may be invisible to anti-spam teams based in the U.S. The spam report does not guarantee anything for non-English-speaking markets.

Warning: mass reporting legitimate competitors through the spam report can backfire if Google detects a pattern of abuse. Be cautious.

Practical impact and recommendations

What should you do practically if your content is copied?

First, confirm that you are indeed the original. Google favors the oldest page, the one with the best links, and the one demonstrating authority. If you publish on a new site and a better-established aggregator takes your text, you may lose the battle even if you are the author.

Then, use the Google spam report to report the affected pages or sites. There’s no automatic follow-up, so note the date and monitor the progression in the SERPs. If nothing changes after 4-6 weeks, consider the DMCA procedure if you hold the copyright.

What mistakes should you avoid when reporting?

Do not confuse the channels. Using the compromised account procedure when it’s intentional spam muddles the process and slows down processing. Your reports risk being classified as unresolved.

Another classic mistake: reporting isolated pages instead of entire domains. If a spam site copies 50 of your articles, report the entire domain with a few representative examples. This increases the chances that Google will apply a site-wide filter instead of processing page by page.

How can you check if your report has been acknowledged?

Unfortunately, Google does not provide any dashboard or notification. The only reliable method: monitor the ranking of the spam site on the queries where it competes with you.

Use a position tracking tool to monitor the reported pages. If they disappear from the top 100 in a few weeks, that’s a good sign. If they persist, either your report was not processed, or Google considers the site not spam enough to be penalized.

  • Clearly identify if you are the original author and if your content predates the copy
  • Use the Google spam report to report pirate sites, not the compromised account procedure
  • If you hold the copyright, prefer the DMCA procedure for legal removal
  • Report the entire domain if multiple pages are affected, rather than isolated URLs
  • Track the rankings of the reported pages to check the effectiveness of the report
  • Do not abuse the system by reporting legitimate competitors — risk of backfire
When facing copied content spam, the strategy relies on the correct reporting channel and active monitoring. The spam report is suitable for cleaning the SERPs, but without guarantee or follow-up. If the problem persists or the copies significantly harm your traffic, consulting a specialized SEO agency can expedite resolution — some have direct contacts with Google or have mastered complex DMCA procedures for international markets.

❓ Frequently Asked Questions

Quelle différence entre le rapport de spam et la procédure DMCA ?
Le rapport de spam vise à signaler des sites de faible qualité ou pirates pour qu'ils soient filtrés des résultats. La procédure DMCA est une demande légale de retrait pour violation de droits d'auteur, plus contraignante mais plus efficace si vous détenez les droits.
Combien de temps faut-il pour qu'un signalement soit traité ?
Google ne communique pas de délai. Sur le terrain, cela peut varier de quelques jours à plusieurs mois, sans aucune garantie de prise en compte ni de notification de traitement.
Peut-on signaler un site entier ou seulement des pages isolées ?
Les deux sont possibles, mais signaler un domaine entier avec plusieurs exemples représentatifs augmente les chances qu'un filtre site-wide soit appliqué par Google.
Que faire si le site spam est hébergé à l'étranger ?
Le rapport de spam fonctionne théoriquement pour tous les domaines indexés par Google, mais l'efficacité est moindre sur des marchés non anglophones ou des sites hors du radar des équipes anti-spam.
Signaler un concurrent légitime peut-il nuire à mon site ?
Oui, si Google détecte un pattern d'abus dans vos signalements, cela peut se retourner contre vous. Réserve cette procédure aux cas avérés de spam ou de copie sans autorisation.
🏷 Related Topics
Content AI & SEO JavaScript & Technical SEO Penalties & Spam Search Console

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