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Official statement

Internal linking helps indicate to Google which pages are important. Pages linked from the homepage are treated as almost as important as the homepage itself, and the value then gradually spreads.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 26/09/2021 ✂ 15 statements
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Other statements from this video 14
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  2. Pourquoi Googlebot ignore-t-il les cookies ?
  3. Pourquoi l'intention de recherche influence-t-elle le classement SEO ?
  4. Comment la mise à jour de l'expérience de page de Google impacte-t-elle réellement votre SEO ?
  5. Comment Core Web Vitals évolue-t-il automatiquement pour le SEO ?
  6. Faut-il concentrer ses efforts sur des pages fortes plutôt que nombreuses en SEO ?
  7. Faut-il vraiment s'inquiéter de l'élément canonical pour chaque site ?
  8. Faut-il vraiment s'inquiéter lors d'une migration entre sous-domaines ?
  9. Comment garantir la cohérence des dates dans vos résultats de recherche ?
  10. Pourquoi Google filtre-t-il le trafic spam dans les Core Web Vitals ?
  11. Pourquoi EAT n'est-il pas un facteur technique direct en SEO?
  12. Pourquoi Googlebot ignore-t-il les CAPTCHA ?
  13. Pourquoi la soumission manuelle indique-t-elle un problème de qualité pour votre site SEO ?
  14. Faut-il privilégier un site fort plutôt que plusieurs micro-niches ?
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Official statement from (4 years ago)
TL;DR

Strategic internal links signal to Google the importance of pages. Pages linked from the homepage gain SEO value. Optimizing this structure is crucial for enhancing visibility.

What you need to understand

Why Are Internal Links Crucial? <\/h3>

Google uses internal links to understand the hierarchy and importance of pages on a site. By wisely linking your pages, you can guide the algorithm towards strategic content.<\/p>

  • Links influence the distribution of SEO juice<\/strong>.<\/li>
  • Pages close to the homepage enjoy heightened importance.<\/li><\/ul>

    What Is the Role of the Homepage? <\/h3>

    The homepage is traditionally the most powerful regarding SEO. Links emanating from it impart some of that power to other pages, making them more visible to Google.<\/p>

    • Strategy:<\/strong> Use it to highlight your essential content.<\/li>
    • Optimization:<\/strong> Direct the linking structure towards high-potential pages.<\/li><\/ul>

SEO Expert opinion

Is This Statement from Google Clear? <\/h3>

No, Google remains vague on certain aspects. It is evident that the importance of internal links is emphasized, but the specific criteria for value transfer are not detailed.<\/p>

[To be verified]<\/strong>: The threshold effect on page depths remains an unmeasured hypothesis that has been specified.<\/p>

Is This Consistent with Our Observations? <\/h3>

Yes, in our practical experiences, the more a page is internally linked, the more it is perceived as important by Google. This correlation is consistent.<\/p>

Highlighting through internal architecture is a broadly validated strategy.<\/p>

Practical impact and recommendations

What Should Be Done Practically? <\/h3>

Identify the key pages of your site and strategically link them from the homepage. Create a simplified navigation path for bots.<\/p>

  • Map out your internal links.<\/li>
  • Reassess the positioning of key actions.<\/li><\/ul>

    How Can I Check if My Site is Compliant? <\/h3>

    Use SEO analysis tools to audit your internal links profile. This will reveal the existing structure and possible improvements.<\/p>

    Ultimately, it is essential that your internal linking is optimized to maximize the SEO power of your homepage. For complex implementations, it may be wise to engage a specialized SEO agency for personalized support.<\/div>

❓ Frequently Asked Questions

Pourquoi les liens depuis la page d'accueil sont-ils si importants ?
Ils propagent la force SEO de la page d'accueil aux pages liées, augmentant leur visibilité.
Comment le jus SEO est-il réparti sur les sites ?
Le jus SEO est influencé par l'emplacement et la fréquence des liens internes sur le site.
Les liens internes ont-ils un impact sur l'indexation ?
Oui, un bon maillage peut faciliter et optimiser le crawl par les robots de Google.

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