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Google is splitting its Core Update into two phases. Expect ranking fluctuations between June and July. Gains may be temporary.
What you need to understand
Why is this rollout in two phases? Invitation for curiosity:
What’s the reason behind Google’s decision to split the update?
Google has made the strategic decision to split the update to ensure that the improvements are in place, even if all optimizations are not ready yet. This means that some of the announced changes will take effect later.
- Splitting an update is uncommon for Google.
- Webmasters should anticipate several ranking recalibrations.
How does this affect rankings? Invitation for curiosity:
What can we expect in terms of ranking changes during this transition?
Fluctuations will be inevitable, leading to potentially reversed ranking movements by the second part of the update. Expect an unstable environment during the period between the two rollouts.
- SERP instability until the final deployment.
- Some ranking gains may be temporary.
SEO Expert opinion
Is this an unusual practice for Google? Invitation for curiosity:
Is it common for Google to fragment updates like this?
Yes, fragmenting a Core Update is rare. Google usually favors complete and singular updates. This may highlight the increased complexity of the update being planned.
What risks should be monitored? Invitation for curiosity:
What potential challenges could arise during this update?
Sites may experience erratic variations in their positions. It is crucial to understand that some gains are not permanent until the update finalizes its rollout in July.
Practical impact and recommendations
What actions should be prioritized? Invitation for curiosity:
How can you best navigate through immediate ranking fluctuations?
Don't panic over immediate variations. Focus on proven practices that please Google, such as Core Web Vitals and E-A-T content.
- Maintain ongoing optimization of your site's speed.
- Enhance the relevance and quality of your content.
- Monitor SERP changes between June and July.
❓ Frequently Asked Questions
Qu'est-ce qu'un Core Update de Google ?
Mon site peut-il perdre sa position actuelle ?
Que faire si mon site est impacté négativement ?
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Other SEO insights extracted from this same Google Search Central video · duration 53 min · published on 24/06/2021
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