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Official statement

Google plans to update Core Web Vitals metrics approximately once a year, notifying webmasters in advance. It's important to submit feedback to the Chrome team when calculations seem incorrect.
121:49
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Extracted from a Google Search Central video

⏱ 912h44 💬 EN 📅 05/03/2021 ✂ 20 statements
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Other statements from this video 19
  1. 27:21 Pourquoi vos Core Web Vitals mettent-ils 28 jours à se mettre à jour dans Search Console ?
  2. 36:39 Faut-il vraiment tester ses Core Web Vitals en laboratoire pour éviter les régressions ?
  3. 98:33 Les animations CSS pénalisent-elles vraiment vos Core Web Vitals ?
  4. 146:15 Les pages par ville sont-elles vraiment toutes des doorway pages condamnées par Google ?
  5. 185:36 Le crawl budget dépend-il vraiment de la vitesse de votre serveur ?
  6. 203:58 Faut-il vraiment commencer petit pour débloquer son crawl budget ?
  7. 228:24 Faut-il vraiment régénérer vos sitemaps pour retirer les URLs obsolètes ?
  8. 259:19 Pourquoi Google refuse-t-il de fournir des données Voice Search dans Search Console ?
  9. 295:52 Comment forcer Google à rafraîchir vos fichiers JavaScript et CSS lors du rendering ?
  10. 317:32 Comment mapper les URLs et vérifier les redirects en migration pour ne pas perdre le ranking ?
  11. 353:48 Faut-il vraiment renseigner les dates dans les données structurées ?
  12. 390:26 Faut-il vraiment modifier la date d'un article à chaque mise à jour ?
  13. 432:21 Faut-il vraiment limiter le nombre de balises H1 sur une page ?
  14. 450:30 Les headings ont-ils vraiment autant d'importance que le pense Google ?
  15. 555:58 Les mots-clés LSI sont-ils vraiment utiles pour le référencement Google ?
  16. 585:16 Combien de liens par page faut-il pour optimiser le PageRank interne ?
  17. 674:32 Les requêtes JSON grèvent-elles vraiment votre crawl budget ?
  18. 717:14 Faut-il vraiment bloquer les fichiers JSON dans votre robots.txt ?
  19. 789:13 Google peut-il deviner qu'une URL est dupliquée sans même la crawler ?
📅
Official statement from (5 years ago)
TL;DR

Google announces an annual update cycle for Core Web Vitals metrics, providing sufficient notice for webmasters to adapt. The Chrome team actively encourages feedback on calculations considered incorrect, suggesting a collaborative evolution rather than a mandated one. This practically means that optimizing for current CWV is not a fixed strategy — one must remain vigilant and regularly test metrics.

What you need to understand

Why Does Google Maintain an Annual Rhythm for Core Web Vitals?

The official answer is that the Web is evolving, and the metrics must keep pace. The performance standards of two years ago no longer reflect user expectations or the technical capabilities of modern browsers.

But let's be honest: an annual cycle is also a way for Google to maintain pressure on site publishers without allowing them to settle into a comfort zone. If metrics were static, many would stop optimizing once they reached the 'green' threshold.

What Does This Mean for an Already Optimized Site?

A site that passes all Core Web Vitals today is not safe from degradation tomorrow. If Google changes the thresholds — for example, lowering the acceptable limit for LCP from 2.5s to 2s — or introduces a new metric, you could find yourself in the orange zone overnight.

This has already happened with the INP replacing the FID. The FID was too easy to pass for most sites. The INP, on the other hand, measures responsiveness over the entire session, not just on the first click. The result: sites that displayed green have turned red without changing a line of code.

What Does It Really Mean to 'Submit Feedback to the Chrome Team'?

Google has opened a door for webmasters to report calculation anomalies. This is useful if you notice massive discrepancies between your RUM data and what shows up in Search Console or PageSpeed Insights.

But beware: the Chrome team is not going to fix your site. They will check if the measurement algorithm itself is biased. If your metrics are poor because your code is flawed, the feedback will be useless.

  • Core Web Vitals will evolve approximately once a year, with advance notice to anticipate changes.
  • Sites optimized today may not be tomorrow if thresholds or metrics change.
  • Google encourages technical feedback on calculation inconsistencies, but will not fix development issues.
  • The example of INP replacing FID shows that these evolutions can be harsh for some sites.

SEO Expert opinion

Is This Annual Approach Consistent with What We See in the Field?

Yes and no. Google generally adheres to the announced schedule — INP did replace FID with a multi-month notice. But the exact criteria for evaluation and their weight in ranking remain opaque.

What’s certain is that CWV is not a massive ranking factor for most queries. We have verified this across hundreds of sites: a shift from red to green does not necessarily result in a jump in positions. In contrast, a site in red can be penalized against a competitor with equivalent content but better performance. [To be verified] in highly competitive verticals where every micro-signal counts.

Should You Really Wait for Official Announcements to React?

No. Weak signals often come before announcements. If you follow discussions on the Web Vitals GitHub or proposals from the W3C, you can anticipate what will become official in 6 to 12 months.

For example, discussions about a metric measuring visual stability during scrolling (beyond the current CLS) have been circulating for a while. If this becomes an official metric, sites with ads that shift content while reading will struggle. It’s best to start fixing that now.

Do Feedbacks to the Chrome Team Really Have an Impact?

Sometimes yes, often no. The Chrome team has already adjusted calculation bugs after mass reports — particularly on edge cases of CLS related to web fonts. But if your issue is marginal or specific to an exotic tech stack, you may never receive a response.

The real lever is to properly document your case with clear reproductions, CrUX data, and RUM logs that show the discrepancy. A simple 'it doesn't work' won't get anything moving.

Note: Don’t confuse 'feedback on a metric' and 'complaining about ranking.' Google will never respond to 'my site is fast, but I don’t rank.'

Practical impact and recommendations

What Should Be Implemented Right Now to Anticipate Future Updates?

The first concrete action is to deploy an independent RUM monitoring system (Real User Monitoring) outside of Google. Tools like SpeedCurve, Datadog RUM, or even a custom solution with PerformanceObserver give you the ground truth, without waiting for Search Console to refresh its data every 28 days.

Next, subscribe to the official discussions on web.dev and the Web Vitals GitHub repo. This is where evolutions are debated in advance. If a new metric emerges from the draft, you have several months to test and correct before it impacts your traffic.

How Can You Identify Weak Points Before an Update Exposes Them?

Conduct regular audits with Lighthouse in mobile mode, not just in desktop. The majority of traffic comes from mobile, and that’s where CWV often degrade the most — slow connections, weak CPUs, ad blockers breaking the layout.

Then test on real low-end devices. A Samsung Galaxy A12 or a first-generation iPhone SE will reveal problems that are invisible on your MacBook Pro. If your LCP spikes on these devices, it’s indicative of a structural problem, not just a micro-optimization to be made.

What Mistakes Should Be Avoided to Not Be Slammed by Upcoming Developments?

The first classic mistake: optimizing solely for PageSpeed Insights. PSI gives you a Lighthouse score in lab conditions, not real user data. You can have 95/100 in the lab and still see red in CrUX because your real visitors have poor configurations.

The second mistake: ignoring the 75th percentile. Google evaluates CWV at the 75th percentile, not the median. This means that 25% of your users could have a catastrophic experience without it showing up in your averages. Look at the complete distribution, not just the central number.

  • Deploy a permanent RUM monitoring to capture real user metrics in real-time.
  • Subscribe to official channels (web.dev, GitHub Web Vitals) to anticipate evolutions before announcements.
  • Test on low-end mobile devices to uncover real performance issues.
  • Analyze distributions at the 75th percentile, not just medians or averages.
  • Automate alerts in case of degradation on critical metrics (LCP, INP, CLS).
  • Document calculation anomalies with RUM and CrUX data before submitting feedback to Chrome.
Core Web Vitals are evolving, and this evolution is set to accelerate. A high-performing site today could shift into a critical zone tomorrow if a new metric or threshold comes into play. The key is to continuously monitor and anticipate trends before they become mandatory. These technical optimizations can often be complex to orchestrate alone, especially if you manage multiple sites or if your tech stack is heterogeneous. Engaging a specialized SEO agency can provide you with expert guidance and tailored support to navigate these changes without losing traffic.

❓ Frequently Asked Questions

Les Core Web Vitals vont-ils changer tous les ans de manière systématique ?
Google prévoit une révision environ une fois par an, mais cela ne signifie pas un changement à chaque fois. Il peut s'agir d'ajustements de seuils, de nouvelles métriques, ou simplement d'une confirmation que les métriques actuelles restent pertinentes.
Faut-il surveiller uniquement les données de la Search Console pour les Core Web Vitals ?
Non, la Search Console repose sur les données CrUX qui sont agrégées sur 28 jours. Un monitoring RUM en temps réel te donnera une vision plus réactive et granulaire de tes performances réelles.
Que se passe-t-il si mon site passe de vert à orange après une mise à jour des seuils ?
Tu risques une baisse de visibilité relative face à des concurrents qui resteront en vert, surtout sur des requêtes compétitives. L'impact est rarement brutal, mais mesurable sur le moyen terme.
Comment savoir si un calcul de métrique est incorrect et mérite un retour à l'équipe Chrome ?
Compare tes données RUM (PerformanceObserver) avec les données CrUX et PageSpeed Insights. Si tu constates un écart massif et reproductible sur plusieurs utilisateurs, documente le cas avec des traces techniques et soumets-le.
L'INP est-il plus difficile à optimiser que le FID qu'il a remplacé ?
Oui, nettement. Le FID ne mesurait que le premier clic, souvent passé facilement. L'INP mesure toutes les interactions pendant toute la session, ce qui expose les problèmes de JavaScript bloquant et de tâches longues.
🏷 Related Topics
JavaScript & Technical SEO Web Performance

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