What does Google say about SEO?

Search through official Google statements about search engine optimization

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9795 statement(s) found
Does structured data truly enhance visibility in the SERPs?
John Mueller May 09, 2019 ★★★
Structured data allows for the provision of machine-readable information to Google, which can enhance the visibility of pages in rich results.
Domain Age & History Structured Data Pagination & Structure
Do How-to and Q&A markups really change the game in SEO?
John Mueller May 09, 2019 ★★
Recent types like How-to and Q&A markups allow for the structuring of tutorials and Q&A pages.
Domain Age & History Structured Data Pagination & Structure
How can you leverage the Index Coverage Report to fix your indexing errors?
Martin Splitt May 09, 2019 ★★★
The Index Coverage Report from Search Console helps identify indexed pages and potential issues, facilitating the rapid resolution of errors.
Domain Age & History Crawl & Indexing AI & SEO JavaScript & Technical SEO Search Console
Does the word count of an article really influence its ranking on Google?
John Mueller May 03, 2019 ★★★
Google does not count the number of words in a blog article. There is no minimum, maximum, or optimal word count required. What matters is providing useful information to the user.
Discover & News
Does word count really influence the quality of content for Google?
John Mueller May 03, 2019 ★★★
The quality of content is not determined by the number of words or lines. Google evaluates quality based on many different factors.
Content
Do sitemaps with lastmod really speed up the indexing of your content?
John Mueller May 03, 2019 ★★★
Use the sitemap file with the last modified date indicated to inform Google of changes on a page, in order to achieve a quick update in search results.
Domain Age & History Crawl & Indexing JavaScript & Technical SEO PDF & Files Search Console
Should you still fill in the priority and frequency in your XML sitemaps?
John Mueller May 03, 2019 ★★★
Google does not consider priorities or refresh frequencies in sitemaps. The last modified date is crucial.
Crawl & Indexing AI & SEO Search Console
Why does Google sometimes show one page and other times another from your site in the SERPs?
John Mueller May 03, 2019 ★★
If pages from a site are close in ranking, Google might show one more than the other because it is not yet solidly established. It is advisable to continue working on ranking.
Domain Age & History AI & SEO Pagination & Structure
Should you really prioritize URL parameters to manage internal searches?
John Mueller May 03, 2019 ★★
Google recommends using URL parameters (for example, ?q=term) instead of paths to indicate searches in URLs. This helps Google better recognize and optimize the crawl.
Crawl & Indexing AI & SEO Domain Name
Subdomain or main domain: Where should you host your content to maximize your SEO traffic?
John Mueller May 03, 2019 ★★
When moving content from a subdomain to the main domain, there may be an increase in traffic. However, this depends on how Google perceives the link between the content of the subdomain and the main domain.
Content AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name
Is Google really excluding your desktop images from rankings with mobile-first indexing?
John Mueller May 03, 2019 ★★★
If a site has switched to mobile-first indexing, Google will use the mobile version for indexing. Images must be correctly integrated into the mobile version to be indexed.
Domain Age & History Crawl & Indexing Images & Videos Mobile SEO
Can content plagiarism really harm the SEO of your original site?
John Mueller May 03, 2019 ★★★
The fact that another site copies your content should not negatively affect your site. Focus on legal measures and the quality of your content.
Content AI & SEO
Should you redirect 404 errors to a specific page or allow an error page to show?
John Mueller May 03, 2019 ★★
Redirecting 404 errors to a specific page or directly displaying a custom 404 page are two acceptable practices for Google.
Domain Age & History Pagination & Structure Local Search Redirects
What should you know about recovering your rankings after a domain change?
John Mueller May 03, 2019 ★★
A site move requiring a domain change involves 301 redirects and a notification to Google. If rankings do not recover, there may be technical questions or a domain history to consider.
Domain Age & History Content AI & SEO JavaScript & Technical SEO Domain Name Redirects
Which Dates Does Google Actually Use to Rank Your Pages?
John Mueller May 02, 2019 ★★★
John Mueller explained on Twitter that Google can take into account two types of dates: the one indicated in the XML Sitemap ("lastmod" field or last modified date) which corresponds to the last modification date of the file (HTML code, generally spe...
Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Mobile SEO PDF & Files Social Media Search Console
Why Won't Optimizing Just One SEO Factor Improve Your Google Rankings Anymore?
John Mueller May 02, 2019 ★★★
John Mueller indicated, also on Twitter, that it is now impossible to isolate a single relevance criterion of the search engine's algorithm and manipulate it to increase a page's visibility. Everything is much more interconnected: "I think the main t...
Algorithms Domain Age & History Content AI & SEO Links & Backlinks Local Search Social Media International SEO
Does Google really follow links on your noindex pages?
John Mueller May 02, 2019 ★★★
Google does not guarantee that links on noindex pages will never be followed. It is possible that Google may temporarily crawl links even if the page is noindexed, especially if the links have a high number of internal references.
Domain Age & History Crawl & Indexing AI & SEO Links & Backlinks
Should you really leave pagination indexed on large websites?
John Mueller May 02, 2019 ★★★
For sites with numerous articles, it is advised to use a strong internal linking structure or to leave pagination indexed if the articles are not linked elsewhere. This ensures that Google can crawl and index the content.
Content Crawl & Indexing Discover & News AI & SEO Links & Backlinks Pagination & Structure
Can internal linking really replace an optimized site architecture?
John Mueller May 02, 2019 ★★
To maximize the indexing of articles, it is advisable to establish relevant cross-links between the articles. This reduces the importance of link depth in the site's structure.
Crawl & Indexing Discover & News Links & Backlinks Pagination & Structure
Do PDFs without internal navigation really harm your indexing?
John Mueller May 02, 2019 ★★
PDF files lack navigation, which can pose challenges for indexing. For pages without integrated navigation, make sure they are well-linked to other parts of the site to optimize their visibility.
Domain Age & History Crawl & Indexing Pagination & Structure PDF & Files
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