What does Google say about SEO?

Are mobile and desktop accordions really neutral for SEO?

Anonyme (金谷武明) Jun 04, 2020 ★★★

Google recognizes and correctly indexes hidden content in accordions, whether on mobile or desktop. With Mobile-First Indexing, hidden content on desktop has no impact on indexing because Google mainly relies on the mobile render. There's no SEO prob...

Content Crawl & Indexing Mobile SEO Web Performance

Is it true that all sites indexed after July 2019 default to Mobile-First Indexing?

Anonyme (金谷武明) Jun 04, 2020 ★★

Sites created and indexed after July 2019 are supposed to be automatically in Mobile-First Indexing. If Search Console still displays 'desktop Googlebot', it is likely a display bug in the tool, as server logs actually show that mobile Googlebot is c...

Domain Age & History Crawl & Indexing AI & SEO Mobile SEO Local Search Search Console

Why are your pages still not indexed after 60 days in Search Console?

Anonyme (金谷武明) Jun 04, 2020 ★★

If a page is not indexed after 60 days despite being submitted via Search Console, you should check that the property is properly registered, that the URL Inspection Tool has been used (clicking 'Request Indexing'), and possibly submit a sitemap. If ...

Domain Age & History Crawl & Indexing AI & SEO Domain Name Search Console

What happens when Google occasionally indexes HTTP instead of HTTPS even after an SSL migration?

Anonyme (金谷武明) Jun 04, 2020 ★★★

If HTTP and HTTPS coexist without redirection or canonical, Google may index the HTTP version instead of HTTPS. To correct this, implement a 301 redirect from HTTP to HTTPS and/or add a rel=canonical pointing to HTTPS to clearly signal which version ...

Crawl & Indexing HTTPS & Security AI & SEO Redirects

What really causes your sitemap to fail in Search Console and how can you effectively resolve the issue?

Anonyme (金谷武明) Jun 04, 2020 ★★

If submitting a sitemap fails in Search Console, the best action is to use the 'Send Feedback' feature in Search Console with a detailed description (ideally in English, but Japanese works too via Google Translate). This helps the technical team diag...

Content Crawl & Indexing AI & SEO Search Console

Is your brand disappearing from the SERPs for no apparent reason: can Google feedback really fix it?

Anonyme (金谷武明) Jun 04, 2020 ★★

If a site disappears from search results for its brand name without an identifiable reason (no manual penalty in Search Console, no obvious spam links), use the 'Send feedback' button at the bottom of Google’s results pages to report the issue. This ...

Domain Age & History Featured Snippets & SERP AI & SEO JavaScript & Technical SEO Links & Backlinks Penalties & Spam Search Console

Subdomain or New Domain: What Does Google Really Think for SEO?

Anonyme (金谷武明) Jun 04, 2020 ★★★

To launch a new service, the choice between a subdomain and a new domain should be based on user experience and business logic, not on SEO considerations. Google advises against making decisions based on supposed SEO benefits (inheritance of authorit...

Domain Age & History AI & SEO JavaScript & Technical SEO Domain Name

Do Google penalties really transfer between domains and subdomains?

Anonyme (金谷武明) Jun 04, 2020 ★★

Google does not publicly specify whether a manual penalty on a main domain affects its subdomains or the other way around, as it would reveal the internal workings of the anti-spam fight. Google recommends never creating content that could be penaliz...

Content AI & SEO JavaScript & Technical SEO Domain Name Penalties & Spam

Do links between root domains and subdomains really pass PageRank?

Anonyme (金谷武明) Jun 04, 2020 ★★

Google does not confirm whether links between root domains and subdomains (or between subdomains) are treated as internal or external links, nor their 'strength.' The decision to structure as subdomains or separate domains should be based on user exp...

AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name Pagination & Structure

Can you relaunch an old domain without being penalized for duplicate content by spammers?

Anonyme (金谷武明) Jun 04, 2020 ★★★

If a site that has been closed for a year is relaunched on a new domain and its content has been copied by scraping sites, Google will likely not penalize the legitimate site for duplication. The algorithm generally detects who the original author is...

Algorithms Content AI & SEO JavaScript & Technical SEO Domain Name Penalties & Spam

Should you really report every scraping URL via the Spam Report to prompt action from Google?

Anonyme (金谷武明) Jun 04, 2020 ★★★

In the face of mass scraping or hacked sites displaying stolen content, Google advises reporting each URL via the Spam Report. Although each report may not lead to individual action, these reports assist Google in detecting patterns and initiating la...

Algorithms Content AI & SEO JavaScript & Technical SEO Domain Name Penalties & Spam Search Console

Why doesn't Google display your FAQ rich results even with perfect markup?

Anonyme (金谷武明) Jun 04, 2020 ★★★

The display of FAQ rich results in the SERPs is determined by Google's algorithm, not by the webmaster. Even if the structured data is correct and error-free in Search Console, Google may choose not to display the rich result. No specific action guar...

Algorithms Domain Age & History Content Structured Data Featured Snippets & SERP AI & SEO Local Search Search Console

Is it possible to add FAQs to your pages just to secure rich results in SEO?

Anonyme (金谷武明) Jun 04, 2020 ★★★

It is acceptable to add an FAQ section to a page (such as a product or category page) even if it didn't exist before, as long as the FAQ is genuinely useful and relevant to the user. However, mechanically creating nearly identical FAQs across thousan...

Domain Age & History Structured Data E-commerce Featured Snippets & SERP AI & SEO Pagination & Structure

Should you really submit all paginated pages in the XML sitemap?

Anonyme (金谷武明) Jun 04, 2020 ★★

For a large site with pagination, it is not necessary to send all pagination pages (page 2, 3, 100…) in the XML sitemap. Google recommends only submitting important pages. Since the rel=next/prev attribute is no longer used, having all paginated page...

Domain Age & History Crawl & Indexing AI & SEO JavaScript & Technical SEO Pagination & Structure PDF & Files Search Console

Should you really stop placing category pages in noindex?

Anonyme (金谷武明) Jun 04, 2020 ★★★

Google advises against using the noindex tag on category, author, or list pages (for example, in WordPress). Allowing Google to crawl and index all pages helps the algorithm better understand the site's structure and serve the most relevant pages. Av...

Algorithms Domain Age & History Crawl & Indexing AI & SEO Pagination & Structure

Does Googlebot really render all JavaScript in a single pass?

Anonyme (金谷武明) Jun 04, 2020 ★★

When a page loads multiple JavaScript files, Googlebot executes them all at once in a single rendering session, exactly like a traditional web browser. The number of JS files does not trigger multiple separate rendering cycles. However, more JS can d...

Domain Age & History Crawl & Indexing JavaScript & Technical SEO PDF & Files

Does a ranking drop after a Core Update really indicate an issue with your site?

金谷武明 Jun 04, 2020 ★★★

The May 2020 Core Algorithm Update is over. A ranking drop does not necessarily mean there's a problem with the site: it can result from the enhancement of competing content. There isn't always a corrective action to take.

Algorithms Content AI & SEO

Why is Google delaying the complete transition to the Mobile-First Index?

金谷武明 Jun 04, 2020 ★★★

The full migration to the Mobile-First Index, initially scheduled for September 1st, may be postponed due to the health situation. Google will announce the final date later.

Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Mobile SEO Redirects

Do URLs with fragments (#) in Search Console mean you need to rethink your tracking and analysis strategy?

金谷武明 Jun 04, 2020 ★★★

URLs with fragments (#) displayed in sitelinks or rich results (FAQs) are NOT normalized in Search Console, unlike traditional search results. Each URL with a fragment generates its own distinct statistics.

Structured Data Featured Snippets & SERP AI & SEO Links & Backlinks Domain Name Search Console

Why do the numbers from Analytics, Search Console, and My Business never match?

金谷武明 Jun 04, 2020 ★★

Google's various tools (Analytics, Search Console, My Business) are distinct systems with different goals and calculation methods. The numbers don't always match; that's normal. Consult the help pages to understand the differences.

Domain Age & History AI & SEO Search Console