What does Google say about SEO?

Search through official Google statements about search engine optimization

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9617 statement(s) found
Is it true that Googlebot can do without pre-rendering?
Martin Splitt Jul 01, 2020 ★★
In 90% of cases, pre-rendering is unnecessary for Googlebot because it executes JavaScript. If pre-rendering is used to work around a JavaScript issue, it is essential to ensure that any remaining JavaScript on the pre-rendered page does not incorrec...
Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO
Is the FAQ Schema markup actually useless for your product pages?
Martin Splitt Jul 01, 2020 ★★
The FAQ Schema markup is mainly useful for informational queries and less effective for direct customer acquisition. It allows users to quickly access information, particularly for customer service questions, but it does not have a significant impact...
Domain Age & History Structured Data AI & SEO JavaScript & Technical SEO Links & Backlinks
Why does Googlebot ignore your cookies and how can you adapt your personalized content strategy?
Martin Splitt Jul 01, 2020 ★★★
Googlebot does not execute cookies, so it only sees content intended for new users. To expose multiple variants of content (new vs existing), it is recommended to create separate landing pages accessible via links, and then redirect users based on th...
Domain Age & History Content Crawl & Indexing AI & SEO Links & Backlinks
How can you verify if your JavaScript content is truly indexable by Google?
Martin Splitt Jul 01, 2020 ★★★
To confirm if content loaded via scripts or widgets is indexable, use Google’s testing tools (URL Inspection Tool, Mobile-Friendly Test, Rich Results Test) and examine the rendered HTML. If the content appears in the rendered HTML, there are no index...
Content Crawl & Indexing Structured Data Featured Snippets & SERP JavaScript & Technical SEO Mobile SEO Domain Name Search Console
Should you really redirect Googlebot to www to bypass CORB errors?
Martin Splitt Jul 01, 2020 ★★
It is technically acceptable to redirect only Googlebot to the www domain while keeping users on the non-www version to avoid CORB errors caused by a service worker. However, Martin recommends fixing the root cause (the service worker making requests...
Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name Pagination & Structure Redirects
Should you really show consent screens to Googlebot to avoid possible cloaking penalties?
Martin Splitt Jul 01, 2020 ★★
It is generally acceptable not to show Googlebot the user consent screen and to load the main content directly, especially if there are legal reasons preventing the content from being loaded before consent. However, Google's heuristics might wrongly ...
Content Crawl & Indexing AI & SEO Pagination & Structure Penalties & Spam Local Search
How can you precisely identify the elements that degrade your Cumulative Layout Shift?
Martin Splitt Jul 01, 2020 ★★
To identify the elements responsible for a poor CLS, you can individually block requests in the Network tab of Chrome DevTools and rerun the metrics, or use an automated Puppeteer script. Lighthouse 6.0 and PageSpeed Insights now directly display the...
Domain Age & History AI & SEO Pagination & Structure Web Performance Local Search
Why do your PageSpeed testing tools show contradictory LCP and FCP scores?
Martin Splitt Jul 01, 2020 ★★
FCP and LCP do not necessarily happen simultaneously, especially on devices with slow CPUs or slow network connections. Lighthouse run locally can yield different results than PageSpeed Insights executing in the cloud because the testing conditions v...
Domain Age & History Content AI & SEO Web Performance Local Search
Should you really remove hashes from sports event URLs to get them indexed?
Martin Splitt Jul 01, 2020 ★★★
For Google to index temporary sports event URLs (matches), the hash (#) must be removed from the URL. If these pages need to be discovered before or during the match, they must be available several days in advance. It is normal for them to return a 4...
Domain Age & History Crawl & Indexing AI & SEO Domain Name
Should you really disable JavaScript on your pre-rendered pages for Googlebot?
Martin Splitt Jul 01, 2020 ★★
If you’re using pre-rendering for Googlebot because JavaScript poses an issue, but then leave JavaScript active on the pre-rendered page, you need to check if it really resolves the problem. If not, it’s better to directly fix the JavaScript and aban...
Domain Age & History Crawl & Indexing AI & SEO JavaScript & Technical SEO
Does JSON-LD FAQ Schema really slow down your site?
Martin Splitt Jul 01, 2020 ★★
Adding JSON-LD markup (like FAQ Schema) has only a negligible effect on page speed. It adds a few bytes, but this is insignificant compared to the JavaScript and images typically loaded. The browser parses the script, sees that it is not executable J...
Domain Age & History Structured Data AI & SEO Images & Videos JavaScript & Technical SEO Pagination & Structure Web Performance
Does FAQ Schema markup hurt your conversion rate?
Martin Splitt Jul 01, 2020 ★★
FAQ markup is especially effective for informational queries, not really for customer acquisition. It allows users to quickly access information without visiting the site. If the answers are too commercial or promotional for non-product questions, th...
Domain Age & History Structured Data E-commerce AI & SEO JavaScript & Technical SEO Links & Backlinks
Does Google Ads really boost your organic SEO?
Martin Splitt Jun 30, 2020 ★★★
There is a strict separation between paid ads and organic search results. Advertising (Google Ads or Bing Ads) does not improve a site's organic ranking. The two systems are completely distinct.
AI & SEO
Are backlinks really a minor signal compared to the hundreds of other Google ranking factors?
Martin Splitt Jun 30, 2020 ★★★
Backlinks are one of many ranking signals, but not the only one. Google uses hundreds of different signals. Focusing solely on backlinks is easy to manipulate and insufficient for good SEO.
AI & SEO Links & Backlinks
Can Google really manually manipulate your site's ranking in the SERPs?
Martin Splitt Jun 30, 2020 ★★★
There is no guaranteed method to rank a site in the top position. Google and Bing cannot manually adjust a site's ranking within their systems. Search engines strive to meet user needs by matching search intent with relevant content.
Content AI & SEO
Why is JavaScript more costly to crawl than images or videos?
Martin Splitt Jun 30, 2020 ★★★
JavaScript is the most costly resource on a website for search engines, unlike images or videos. Server-Side Rendering (SSR) with client-side hydration offers the best balance: it provides initial content and intent right from the start, then enhance...
Domain Age & History Content AI & SEO Images & Videos JavaScript & Technical SEO Links & Backlinks
Why does search intent remain the Achilles' heel of so many SEO strategies?
Martin Splitt Jun 30, 2020 ★★★
Many webmasters focus solely on technical optimization and third-party tool metrics but overlook the user's search intent. Search engines must align the query's intent with that of the document. Serving user needs is more important than chasing an ar...
Content AI & SEO Links & Backlinks PDF & Files
Can Google Really Rank a Page Without Analyzing Its Content First?
John Mueller Jun 29, 2020 ★★★
John Mueller explained on Twitter that Google does not rank a page before analyzing its content. Therefore, it does not propose a page in its SERP based solely on other criteria, such as the URL or links, before semantic analysis...
Domain Age & History Content Featured Snippets & SERP AI & SEO Links & Backlinks Domain Name Social Media
Should you completely block an e-commerce site during a temporary closure?
John Mueller Jun 26, 2020 ★★★
Completely blocking a site (for instance, displaying only 'closed due to COVID') leads to the rapid deindexing of all pages. In contrast, keeping the site active with only the cart deactivated allows for the preservation of indexing and greatly facil...
Domain Age & History Crawl & Indexing AI & SEO JavaScript & Technical SEO Local Search
Should you still use the Disavow Tool to manage spam links?
John Mueller Jun 26, 2020 ★★★
Google generally manages spam links well automatically without the need for intervention. However, if a webmaster detects a massive influx of spam links (for instance, hundreds of spammy domains), they can utilize the Disavow file to neutralize them ...
AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name PDF & Files Penalties & Spam Search Console
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