What does Google say about SEO?

How can you make your website stand out and engage users according to Google?

Aurora Morales Jan 13, 2021 ★★

To stand out in your field, you need to make your website unique, valuable, and engaging. The content must be accurate, useful, and up to date.

Domain Age & History Content AI & SEO JavaScript & Technical SEO Domain Name

Does AdSense Really Harm Your Organic SEO?

Aurora Morales Jan 13, 2021 ★★★

Monetizing with Google AdSense does not affect a site's performance in Google's organic search results. This is a common misconception.

Web Performance Search Console

Can artificial traffic really trigger a manual penalty on your site?

Aurora Morales Jan 13, 2021 ★★★

Any method of traffic manipulation that does not arise from genuine user interest can lead to content demonetization and manual actions in organic search.

Content

Should you really check your site in Search Console right from the start?

Aurora Morales Jan 13, 2021 ★★

It is crucial to check your site in Search Console as soon as possible in order to access the tools and data when you need them.

Search Console

How can the Search Console Performance Report truly diagnose your traffic drops?

Aurora Morales Jan 13, 2021 ★★

The Search Console Performance Report helps understand which indicators have changed for your site and whether the drop is related to a specific category such as queries, country, or device.

AI & SEO Web Performance Search Console

Why do your well-ranked pages receive no clicks?

Aurora Morales Jan 13, 2021 ★★

If users see your site but don't click, it might be because other search results are more convincing, reliable, up-to-date, or authoritative. You need to analyze why these sites perform better.

AI & SEO

How long does it really take Google to reindex a site after a migration?

Aurora Morales Jan 13, 2021 ★★★

After significant changes like a domain move, URL modifications, or switching to HTTPS, you need to give Google a few weeks to update its index. The index coverage report helps you track this progress.

Domain Age & History Crawl & Indexing HTTPS & Security AI & SEO JavaScript & Technical SEO Domain Name Search Console

What’s causing your site to lose its rich snippets even when the markup appears correct?

Aurora Morales Jan 13, 2021 ★★

If you no longer qualify for certain appearance features in search, examine the rich results and AMP reports in Search Console to identify new errors.

AI & SEO Mobile SEO Search Console

Could Mobile Usability Be the Hidden Reason Behind Your Traffic Decline?

Aurora Morales Jan 13, 2021 ★★

A decrease in mobile usability can lead to a drop in traffic. It is necessary to use the Search Console Mobile-Friendliness Testing Tool to check.

AI & SEO Mobile SEO Search Console

Should you really keep an eye on the Search Central blog to anticipate Google updates?

Aurora Morales Jan 13, 2021 ★★

In case of changes in ranking algorithms or reports, you should consult the Search Central blog and the data anomalies page.

Algorithms Domain Age & History Search Console

Should you really keep an eye on manual actions and security issues in Search Console?

Aurora Morales Jan 13, 2021 ★★

You need to open manual action and security issue reports in Search Console to identify and correct these problems that can affect traffic.

Search Console

Should you really create content 'for users, not for search engines'?

Aurora Morales Jan 13, 2021 ★★★

Pages should be created primarily for users and not for search engines. One should not deceive search engines and always ask whether the work is being done for users or to improve rankings.

Domain Age & History AI & SEO

Is it really necessary to regularly check Search Console to excel at SEO?

Aurora Morales Jan 13, 2021 ★★

It's important to regularly check the tools and reports available in Search Console, such as the index coverage and performance reports, to understand how your site performs in search.

Crawl & Indexing Web Performance Search Console

Should you really rely on the SEO starter guide and the Search Central blog?

Aurora Morales Jan 13, 2021 ★★

It is recommended to consult the SEO starter guide and stay updated on changes via the Search Central blog.

Domain Age & History AI & SEO

Could disavowing links actually harm your site’s reputation with Google?

John Mueller Jan 08, 2021 ★★★

Using the link disavow tool leaves no negative mark on the domain. It is not an admission of guilt. It is merely a technical tool to tell Google to ignore certain links. Google does not assume that a site purchases links just because it uses this too...

Content AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name

Is duplicate content truly safe for your SEO?

John Mueller Jan 08, 2021 ★★★

There is no penalty for duplicate content. If the same content exists on multiple sites, Google will simply index one version and focus the value on that. Google does not see the site as spam or of low quality due to duplicate content.

Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Penalties & Spam

Does AMP really impact Google rankings?

John Mueller Jan 08, 2021 ★★★

AMP pages do not influence ranking in search results. AMP is a great framework for creating fast sites, but it is not mandatory. If your site is already very fast, there is no need to change everything to use AMP.

Domain Age & History AI & SEO JavaScript & Technical SEO Mobile SEO

Does Google really disregard everything on a 404 page?

John Mueller Jan 08, 2021 ★★★

Google does not examine any content on a page returning a 404 status. If the page returns a 404 status, Google ignores any canonical, noindex, or other elements present on that page. The 404 status code is sufficient for Google.

Domain Age & History Content Crawl & Indexing

Why does Google index new sites slowly and how can you speed up the process?

John Mueller Jan 08, 2021 ★★★

For new websites, Google indexes content gradually and conservatively at first. Google first checks that the site is of good quality and well integrated on the web before speeding up crawling and indexing. There is no simple way to force the rapid in...

Domain Age & History Content Crawl & Indexing JavaScript & Technical SEO

Is it really necessary to limit your page indexing to rank better?

John Mueller Jan 08, 2021 ★★★

For new sites, Google recommends focusing first on fewer but truly important pages, such as categories instead of all individual products. This approach helps to gradually build site authority before expanding indexing.

Domain Age & History Crawl & Indexing E-commerce AI & SEO