What does Google say about SEO?

Search through official Google statements about search engine optimization

Recent searches requetes de marque crise economique signaux conflictuels url bloquees ctr serps cache rendu url multilingues signal pertinence
9435 statement(s) found
How can a small site truly compete with the giants of SEO?
John Mueller Apr 09, 2021 ★★
Entering a market dominated by large players is always difficult, and there is no magic trick. However, it is not impossible: Google also receives complaints from major sites about small sites surpassing them in rankings.
AI & SEO JavaScript & Technical SEO
Does the product review update only apply to specialized review sites?
John Mueller Apr 09, 2021 ★★★
Google's product review update applies to all types of product review content, whether hosted on an e-commerce site, an affiliate blog, or elsewhere. It's the type of content that matters, not the type of site that hosts it.
Content E-commerce AI & SEO Local Search
Do poor comments really drag down the ranking of the entire page?
John Mueller Apr 09, 2021 ★★
Google assesses the overall quality of a page. If user-generated content (comments, reviews) diminishes the perceived quality of the page as a whole, it will impact its ranking. It's not about the source but the final quality.
Domain Age & History Content AI & SEO Local Search
Should you really create separate XML sitemaps by country for multilingual content?
John Mueller Apr 09, 2021 ★★
For international content, it is not necessary to create separate XML sitemaps by country. Hreflang annotations can be in the sitemap or in the pages. Google does not differentiate the source of hreflang annotations. The organization of sitemaps is f...
Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO PDF & Files Search Console International SEO
Should you really worry if the homepage doesn't appear at the top for a site: query?
John Mueller Apr 09, 2021 ★★
If the homepage doesn't appear at the top or on the first page of a site: query, it's not concerning. Site: queries are artificial. The important thing is that the homepage is indexed and appears for regular brand searches.
Domain Age & History Crawl & Indexing AI & SEO
Do Core Web Vitals really only serve to separate tie results?
John Mueller Apr 09, 2021 ★★★
Core Web Vitals primarily serve as a tiebreaker signal when multiple results are considered equivalent in relevance. Google can then favor the page that meets the Core Web Vitals thresholds. This is not a factor that removes sites from the index.
Domain Age & History Crawl & Indexing Web Performance Social Media
Could the inconsistency between your mobile and desktop link structure hinder your mobile-first indexing?
Martin Splitt Apr 09, 2021 ★★
It is important to maintain a consistent link structure between the mobile (m-dot) and desktop versions. Significant differences can cause misunderstandings of the site's structure by Google, especially with mobile-first indexing.
Crawl & Indexing AI & SEO Links & Backlinks Mobile SEO Pagination & Structure
Does Google really favor any prerendering services for crawling?
Martin Splitt Apr 09, 2021 ★★
Google has no special treatment for prerendering services. Google crawls normally without keeping connections open unusually long. 500 errors should be investigated server-side.
Crawl & Indexing AI & SEO JavaScript & Technical SEO
Are Search Console tools truly enough to audit your pages' JavaScript rendering?
Martin Splitt Apr 09, 2021 ★★★
To check JavaScript rendering, use the live test from Search Console, the mobile compatibility test, or the rich results test. These tools utilize the same pipeline as Googlebot and display the rendered version with certain caveats regarding caching.
Crawl & Indexing AI & SEO JavaScript & Technical SEO Mobile SEO Web Performance Search Console
Does Google truly rely on the stable version of Chrome for rendering, and what does it mean for your technical SEO?
Martin Splitt Apr 09, 2021 ★★★
Google's web rendering service uses the current stable version of Chrome (Chrome 89 at the time of recording). Every improvement in stable Chrome automatically benefits Google's rendering. There is no special treatment.
AI & SEO Pagination & Structure
Do Web Stories Need a Specific SEO Strategy, or Do the Same Rules Apply?
Pascal Birchler Apr 08, 2021 ★★★
To ensure your Web Stories are found and indexed by search engines, you must apply all the SEO practices you would use for any other page on your website. What helps rank your non-story pages will likely also help your stories.
Domain Age & History Crawl & Indexing AI & SEO
Should you really add meta descriptions to Web Stories for better SEO?
Pascal Birchler Apr 08, 2021 ★★
To optimize the SEO of your Web Stories, you must add meta descriptions, just as you would for your traditional web pages.
Domain Age & History Content
Should you really include Web Stories in your XML sitemaps to enhance their indexing?
Pascal Birchler Apr 08, 2021 ★★★
Web Stories should be included in your XML sitemaps to aid their discovery and indexing by search engines.
Crawl & Indexing JavaScript & Technical SEO PDF & Files Search Console
What mandatory metadata must you configure to ensure your Web Stories are indexed by Google?
Pascal Birchler Apr 08, 2021 ★★★
Web Stories require specific mandatory metadata, including a poster image and an editor logo, to be correctly processed by Google.
Domain Age & History AI & SEO Images & Videos
How can Search Console truly optimize your Web Stories for Google Search and Discover?
Pascal Birchler Apr 08, 2021 ★★
Search Console allows you to measure and improve the performance of your Web Stories on Google Search and Discover. Its tools and reports assist in analyzing traffic, fixing issues, and optimizing the appearance in Google search results.
Discover & News AI & SEO Web Performance Search Console
Where do Web Stories really show up in Google's ecosystem?
Pascal Birchler Apr 08, 2021 ★★
Web Stories can appear on Google in three environments: Google Search, Google Discover, and Google Images. Their display can vary from a single result to a visual carousel showing multiple stories depending on the country and language.
Domain Age & History Discover & News AI & SEO Images & Videos International SEO
Does Google really require AMP for Web Stories?
Pascal Birchler Apr 08, 2021 ★★★
For a Web Story to qualify for appearing on Google Search, Discover, or Images, it must be a valid AMP complying with AMP specifications. This allows the story to be served via the AMP cache and ensures good performance.
Domain Age & History Discover & News AI & SEO Images & Videos Mobile SEO Web Performance Search Console
Is the Web Stories Test Tool truly essential for validating your AMP stories?
Pascal Birchler Apr 08, 2021 ★★
The Web Stories Test Tool allows you to verify that a Web Story is valid AMP by entering its URL. It also lets you preview how the story will look in Google search results before publication.
AI & SEO Mobile SEO Domain Name
How can you effectively integrate Web Stories into your internal linking strategy to enhance their visibility?
Pascal Birchler Apr 08, 2021 ★★
To optimize SEO, you can integrate your Web Stories elsewhere on your site via a standalone player or a carousel. This internal linking allows readers to easily access the stories from other parts of the site and vice versa.
Domain Age & History AI & SEO Pagination & Structure
Should You Still Use rel='next' and rel='prev' Tags for Pagination?
John Mueller Apr 06, 2021 ★★
John Mueller indicated in a webmaster hangout that Google no longer needs the "next" and "prev" pagination tags to recognize paginated content. It is therefore no longer necessary to integrate them into your source code.
Content AI & SEO Pagination & Structure
🔔

Get real-time analysis of the latest Google SEO declarations

Be the first to know every time a new official Google statement drops — with full expert analysis.

No spam. Unsubscribe in one click.