Official statement
To assist Google in focusing on the new version of a modified website, it is recommended to use redirects from the old URLs to the new ones.
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Why do 301 redirects remain absolutely critical when migrating to a new domain?
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TL;DR
Google recommends using redirects to guide crawlers from old URLs to new ones after a site change. This helps to focus indexing on the new content.
❓ Frequently Asked Questions
Quand ne faut-il pas utiliser de redirections ?
Ne les utilisez pas pour de simples corrections d'URL, comme des fautes de frappe.
Quels risques si je ne mets pas de redirections ?
Sans redirections, risque de perte de positionnement et de trafic organique important.
Les redirections 302 peuvent-elles être utilisées à la place des 301 ?
Non, 302 indique une redirection temporaire et ne transfère pas le jus SEO de façon optimale.
🎥 From the same video 4
Other SEO insights extracted from this same Google Search Central video · published on 03/11/2021
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