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Official statement

It is possible to use a specific sitemap to speed up crawling and removal of pages returning a 410 code. However, it is recommended to redirect old pages to new ones rather than simply deleting them.
11:29
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Extracted from a Google Search Central video

⏱ 56:26 💬 EN 📅 16/06/2016 ✂ 15 statements
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📅
Official statement from (9 years ago)
TL;DR

Google confirms that a specific sitemap listing pages with a 410 code accelerates their crawling and removal from the index. However, John Mueller insists that redirecting to relevant content is preferable to simple deletion. This 410 sitemap approach should only be used in specific cases where no relevant redirection exists.

What you need to understand

Why does Google recommend a sitemap for 410s?

The HTTP 410 Gone status signals to search engines that the resource has been permanently removed, unlike the 404 which suggests a temporary absence. Google crawls URLs that return errors less frequently, which naturally slows down their removal from the index.

By creating a dedicated XML sitemap that exclusively lists these 410 URLs, you prompt Googlebot to visit them more quickly. This is particularly useful during massive migrations, removal of obsolete product lines, or cleaning up poorly designed architectures. It’s the opposite of traditional sitemaps: instead of saying “crawl these important pages,” you say “quickly remove these dead pages.”

How does the 410 differ from the 404 in terms of indexing?

Both codes signal an absence, but the 410 indicates a definitive intention. Google generally keeps 404s cached longer, hoping that it is a temporary error. The 410 triggers a faster removal from the index.

In practice, this difference remains marginal for most sites. The real gain from a 410 sitemap is not the code itself, but the ability to force immediate recrawl rather than waiting for Googlebot to stumble upon these URLs by chance. Without a sitemap, some poorly linked pages can remain in the index for months even with a 410.

Why does Mueller favor redirections over deletions?

A page that disappears loses its incoming link capital and history. If that page received backlinks or organic traffic, deleting it with a 410 wastes that authority. A 301 redirect to an equivalent page transfers the PageRank and maintains user experience for visitors arriving via external links.

Mueller suggests that many practitioners delete too quickly. Before sending a 410, one should ask: is there relevant replacement content? A parent category? A similar article? If so, a redirect remains superior to pure deletion.

  • A 410 sitemap accelerates the removal of dead URLs from the index by forcing their rapid recrawl
  • The 410 code indicates a definitive removal, unlike the 404 which suggests a temporary error
  • Prefer 301 redirects when an equivalent exists to maintain authority from backlinks
  • Only use 410 when no relevant alternative exists to replace the deleted content
  • Without a dedicated sitemap, 410 pages can remain in the index for months if they are poorly linked

SEO Expert opinion

Does this approach align with real-world observations?

Yes, tests show that a 410 sitemap effectively reduces the deindexing time. After massive deletions post-migration, I’ve observed removals in 48-72 hours with a sitemap compared to 3-6 weeks without. Googlebot regularly crawls sitemaps, including those listing errors.

However, [To verify] the exact recrawl frequency varies according to domain authority. A low-crawled site won’t necessarily see its 410s processed faster than through organic crawling. The effect is maximal on sites with a high crawl budget where Googlebot revisits the sitemaps daily.

What nuances should be considered with this recommendation?

Mueller doesn’t specify the duration for maintaining the 410 sitemap. Once pages are removed from the index, should it be kept? Deleted immediately? Data is lacking. My approach: keep the 410 sitemap for 3-6 months, then gradually remove the deindexed URLs to avoid wasting crawl budget on confirmed errors.

Another unclear point: Mueller says "rather than simply deleting them," but doesn’t quantify the threshold. Specifically, at what number of backlinks or organic traffic should redirection be prioritized? Google gives no figures. My rule of thumb: if the page receives more than 10 backlinks or 50 organic visits per month, seek relevant redirection first.

In which scenarios does this strategy not apply?

For sites with a limited crawl budget, creating a 410 sitemap can be counterproductive. If Googlebot already has difficulty crawling your active pages, massively submitting errors could worsen the situation. Prioritize optimizing the crawl of live pages first.

E-commerce sites with frequent product rotation should avoid this approach. Putting temporarily out-of-stock product pages to 410 creates more issues than it solves. Here, a 404 or an "out of stock" status maintained with a redirect to the category is preferable. The 410 is suitable for permanent structural removals, not stock fluctuations.

Caution: submitting thousands of 410 URLs at once via sitemap can trigger anomalies in Search Console. Google may interpret this as a serious technical issue rather than a voluntary deletion. Prefer a gradual rollout over several days.

Practical impact and recommendations

What concrete steps should be taken to implement this strategy?

Create a separate XML file, for example sitemap-deleted.xml, that lists only the URLs returning a 410. Declare this file in your robots.txt or via Search Console as a secondary sitemap. Never mix active URLs and 410s in the same sitemap; Google may slow the crawl of the entire thing.

Configure your server to correctly return a 410 code, not a 404 or a redirect. Verify with a tool like Screaming Frog or curl that the HTTP code is accurate. Many CMSs return a 404 by default, and a specific rule is often required for the 410.

What mistakes should be avoided during implementation?

Do not physically remove URLs from the 410 sitemap as soon as they disappear from the index. Google may recrawl them multiple times before complete deindexation. Maintain the sitemap for at least 3-6 months to ensure that even sporadic crawls receive the correct signal.

Avoid redirecting 410s to the homepage in the hope of "saving" something. This is worse than a clean 410: Google detects soft 404s and penalizes the UX. If no equivalent page exists, stick to a straightforward 410 instead of a forced, irrelevant redirect.

How can you check if the strategy is working?

Monitor in Search Console the Coverage section, Excluded tab. The 410 pages should appear as "Not Found (404)" (yes, Google groups 404s and 410s under this label). The number should rise quickly after sitemap submission, indicating that Googlebot is effectively crawling them.

Use a position tracking tool or site:query to check that the URLs are no longer appearing in the index. If 410 pages persist in the results after 2-3 weeks, either Google hasn't crawled the sitemap or there is a server configuration issue yielding the wrong HTTP code.

  • Create a dedicated XML sitemap listing only the URLs returning a 410
  • Verify that the server correctly returns the HTTP 410 code, not a 404 or a redirect
  • Declare the sitemap in robots.txt and Search Console as a secondary sitemap
  • Maintain the 410 sitemap for a minimum of 3 to 6 months after deindexation
  • Monitor developments in Search Console, Coverage section > Excluded
  • Check with site:query that the URLs are no longer appearing in the index within 2-3 weeks
The 410 sitemap accelerates deindexing but remains a cleaning tool, not a primary strategy. Always prioritize redirecting to equivalent content to preserve authority and user experience. Use the 410 only for definitive removals without relevant alternatives. Technical implementation can be tricky depending on your infrastructure: specific server configuration, managing multiple sitemaps, monitoring Search Console. If your site is undergoing complex migration or large-scale URL cleanup, engaging a specialized SEO agency ensures safe execution without the risk of losing authority or configuration errors.

❓ Frequently Asked Questions

Combien de temps faut-il maintenir une sitemap 410 après désindexation des pages ?
Idéalement 3 à 6 mois. Cela garantit que même les crawls sporadiques récupèrent le signal 410. Une fois toutes les URLs confirmées absentes de l'index via Search Console, vous pouvez retirer progressivement la sitemap.
Peut-on mélanger URLs actives et 410 dans une seule sitemap ?
Non, c'est fortement déconseillé. Google pourrait ralentir le crawl de l'ensemble de la sitemap en détectant un taux d'erreur élevé. Créez toujours une sitemap séparée pour les 410.
Le 410 passe-t-il du PageRank comme une redirection 301 ?
Non. Un 410 indique une suppression définitive, l'autorité des backlinks pointant vers cette page est perdue. Seule une redirection 301 vers une page équivalente transfère le PageRank.
Quelle différence de vitesse entre désindexation avec et sans sitemap 410 ?
Sur un site à crawl budget élevé, une sitemap 410 peut réduire le délai de 3-6 semaines à 48-72h. Sur un site peu crawlé, la différence sera moins marquée, voire négligeable.
Les 410 apparaissent-ils différemment des 404 dans Search Console ?
Non, Google les regroupe tous deux sous le label "Introuvable (404)" dans la section Couverture. La distinction 410/404 n'apparaît pas explicitement dans l'interface Search Console.
🏷 Related Topics
Domain Age & History Crawl & Indexing Search Console

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