Official statement
Other statements from this video 10 ▾
- 1:49 Faut-il vraiment se préoccuper du crawl budget ou est-ce un faux problème ?
- 3:45 Pourquoi Google génère-t-il des titres différents selon votre maillage interne ?
- 5:47 Le contenu caché en JavaScript est-il vraiment pris en compte par Google ?
- 7:09 Les menus CSS pure sont-ils vraiment crawlés et indexés comme du JavaScript par Google ?
- 8:29 Les SPA sont-elles vraiment indexables sans SSR ou Google minimise-t-il les risques ?
- 15:25 Pourquoi les résultats de recherche varient-ils selon la géolocalisation ?
- 19:47 Combien de temps faut-il vraiment attendre après une demande de réexamen manuel ?
- 21:45 Comment migrer vos URLs AMP sans perdre votre indexation ?
- 48:36 Faut-il vraiment ignorer les backlinks de faible qualité générés automatiquement ?
- 52:57 Comment orchestrer une migration HTTPS sans plomber votre SEO ?
Google claims that only <a> tags are recognized as links by GoogleBot. Dropdown menus, form selectors, or other JavaScript mechanisms do not count for URL discovery. If your main navigation relies on these elements, your pages may remain invisible without submission via an XML sitemap.
What you need to understand
What truly constitutes a link for GoogleBot?
GoogleBot operates on a simple logic: only the HTML element is interpreted as a valid link for crawling. This limitation may seem outdated, but it reflects the reality of the URL discovery process by the engine.
When a crawler visits a page, it extracts the HTML code and identifies anchor tags (A tags) to build its list of pages to explore. Other mechanisms—JavaScript dropdown menus, form selectors like
Are navigation forms really ignored by Google?
Specifically, a country or category selector that loads a page via JavaScript will not create any crawl signal. GoogleBot does not submit forms to discover new URLs. This is a deliberate limitation of the crawler, likely to avoid unsolicited massive submissions and to preserve resources.
This statement confirms what practitioners have observed for years: a site that relies solely on dropdowns or dynamic buttons for its main navigation severely handicaps its crawl budget. Without A tags, these pages will only be discovered if they appear elsewhere or through a sitemap.
Why does Google recommend the sitemap as a solution?
The XML sitemap becomes an official fallback mechanism to compensate for the absence of traditional HTML links. Google implicitly admits that some modern architectures do not rely on traditional A tags and offers this alternative to ensure discovery.
However, be careful: submitting a sitemap does not replace a solid link structure. The sitemap aids in discovery, but internal PageRank and crawl depth still depend on the quality of the linking through A tags. A massive sitemap without internal links remains a fragile workaround.
- A tags only: only this format is recognized for crawling and the natural discovery of URLs
- Forms and dynamic menus: GoogleBot does not submit them; these mechanisms are blind to crawling
- XML sitemap recommended: fallback solution for non-standard architectures, but does not replace internal linking
- Impact on PageRank: without A tags, no SEO juice transmission between the relevant pages
- Modern JavaScript: even if GoogleBot executes JS, the initial discovery remains based on A tags of raw HTML
SEO Expert opinion
Does this statement align with on-the-ground observations?
Yes, and it's even one of the few Google statements perfectly aligned with what has been observed on the ground for fifteen years. Sites migrating to pure JavaScript architectures without A tags systematically face crawl issues, even with a properly configured sitemap.
Typical problematic cases: e-commerce stores with dynamic filters only, multilingual sites with language selectors without A links, SPA (Single Page Application) interfaces that modify the URL via pushState without generating anchor tags. In all these scenarios, we observe partial or very slow indexing without manual intervention.
Is Google being straightforward about JavaScript execution?
There's a deliberate blind spot in this statement: Google implies that only A tags count, but does not specify when in the discovery process. In reality, GoogleBot executes JavaScript and can theoretically discover dynamically generated links.
However, this JavaScript execution occurs after the initial HTML crawl, consumes more resources, and is not guaranteed on all pages. A link generated in JS will be discovered later, less frequently, and with less weight than a native HTML link. Google avoids clearly explaining this to prevent encouraging fragile architectures. [To be verified]: no public data allows for precisely quantifying the average delay between HTML crawl and JS execution per URL.
What are the real limitations of the sitemap as a workaround?
The sitemap allows for discovery, certainly, but it does not create any relevance or structure signals. A page listed in a sitemap but never linked via an A tag will be considered orphaned, with almost zero internal PageRank and maximized crawl depth.
Worse yet: a massive sitemap (several thousand URLs) without a coherent link structure can dilute the crawl budget instead of optimizing it. GoogleBot may crawl these pages, but without priority, frequency, or freshness guarantee. The sitemap is just a directory, not a ranking lever.
Practical impact and recommendations
What should you prioritize checking in your current architecture?
First reflex: crawl your site as GoogleBot would by disabling JavaScript. Use Screaming Frog or an equivalent tool in "HTML only" mode and compare the number of URLs discovered with an enabled JavaScript crawl. The gap indicates your reliance on dynamic links.
Next, check your main navigation menus. If your country, category, or filter menu relies on
❓ Frequently Asked Questions
Les liens générés en JavaScript sont-ils complètement ignorés par Google ?
Un sitemap XML peut-il remplacer totalement le maillage interne en balises A ?
Comment vérifier si mon site dépend trop des liens JavaScript ?
Les menus déroulants en pur CSS sont-ils reconnus par GoogleBot ?
Faut-il abandonner les frameworks JavaScript modernes pour le SEO ?
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Other SEO insights extracted from this same Google Search Central video · duration 59 min · published on 26/01/2017
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