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Official statement

Google is actively working with its teams, including the Google Chrome team, to develop protocols like SPDY and techniques like False Start, which aim to reduce latency in establishing secure connections. These efforts focus on eliminating unnecessary slowness of HTTPS and optimizing the overall user experience.
1:03
🎥 Source video

Extracted from a Google Search Central video

⏱ 2:34 💬 EN 📅 19/08/2011 ✂ 2 statements
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Other statements from this video 1
  1. HTTPS pénalise-t-il vraiment le classement de votre site ?
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Official statement from (14 years ago)
TL;DR

Google is developing SPDY and False Start to reduce the latency of HTTPS connections. These protocols aim to eliminate the performance overhead that has historically been associated with encryption. For SEOs, this means that the argument 'HTTPS slows down my site' is gradually losing its technical validity, making the SSL migration even less justifiable.

What you need to understand

Why is Google investing in speeding up HTTPS?

The objective is clear: remove the main barrier to the widespread adoption of encryption. For years, sites have avoided HTTPS citing the extra latency during the SSL/TLS handshake. This delay, very real, affected Core Web Vitals even before the concept existed.

Google is working with its Chrome teams on SPDY (the precursor to HTTP/2) and False Start, a technique that allows the client to send encrypted data before the handshake is fully completed. In practical terms, this saves one round-trip network delay, which can be several tens of milliseconds for international connections.

What is the difference between SPDY and False Start?

SPDY is a transport protocol that multiplexes multiple requests over a single TCP connection. It compresses headers, prioritizes critical resources, and mandates HTTPS by default. False Start, on the other hand, is a pure SSL optimization: the client anticipates sending application data while the server finalizes the cryptographic negotiation.

Both approaches complement each other. SPDY speeds up overall transfer, while False Start reduces initial latency. For an SEO practitioner, the technical distinction matters little: what counts is that HTTPS is becoming as fast as HTTP under normal conditions.

Does this statement change the cost/benefit equation of HTTPS?

Absolutely. At the time of this announcement, many sites justified their refusal to migrate to HTTPS by performance impact. Google asserts here that this argument becomes obsolete thanks to protocol optimizations.

In practice, a properly configured site with HTTP/2 (the successor to SPDY) and TLS 1.3 (which natively incorporates False Start mechanisms) can even be faster than unencrypted HTTP/1.1. Multiplexing eliminates the limit of 6 parallel connections per domain.

  • SPDY and HTTP/2 reduce overall latency through multiplexing and compression
  • False Start cuts down the initial SSL handshake time
  • TLS 1.3 modernizes these optimizations with 0-RTT on repeated connections
  • The argument 'HTTPS is slow' no longer holds against a modern configuration
  • Pure HTTP sites lose the performance advantage they thought they had

SEO Expert opinion

Is this statement consistent with real-world observations?

Yes, but with a significant time lag. SPDY was deprecated in favor of HTTP/2 back in 2015. False Start has been incorporated into TLS 1.3 in an evolved form (0-RTT). Modern browsers automatically apply these optimizations.

In practice, well-configured HTTPS sites (HTTP/2, TLS 1.3, ECDSA certificates, session resumption enabled) have comparable or even lower TTFB than HTTP sites. The issue is that many sites remain on TLS 1.2 with configurations inherited from the 2010s.

What nuances should be addressed?

Google does not specify that these optimizations require a modern infrastructure. An Apache 2.2 server with mod_ssl will still drag its feet. The gains from SPDY/HTTP/2 require a compatible server (nginx, Apache 2.4+, LiteSpeed), a modern CDN, and properly sized certificates.

A second nuance: 0-RTT introduces replay attack risks. Some sensitive sites (banks, payments) disable this feature. Google does not mention this security/performance trade-off. [To be verified] to what extent Google itself applies 0-RTT to its own critical services.

In what cases does HTTPS remain truly slower?

On ultra-fast local connections (LAN, data center), the cryptographic overhead remains measurable in microseconds. But nobody optimizes SEO for LAN users. For the public web, this case does not count.

Another case: older devices with weak CPUs may struggle with AES encryption if the hardware does not support AES-NI. But these devices are gradually disappearing. In 2020 and beyond, even entry-level smartphones come with hardware acceleration for encryption.

Warning: If your HTTPS site is slower than the competition on HTTP, the problem is not HTTPS itself, but your server configuration. Do not blame the protocol for outdated infrastructure.

Practical impact and recommendations

What actionable steps should be taken to benefit from these optimizations?

First, migrate to HTTP/2 or HTTP/3. HTTP/2 is the official successor of SPDY and offers the same benefits (multiplexing, header compression). Most modern CDNs and web servers enable it by default on HTTPS.

Next, check that your server supports TLS 1.3. This version natively incorporates False Start mechanisms via 0-RTT. Test with SSL Labs: if you are still only in TLS 1.2, you are leaving performance on the table.

What mistakes should be avoided while optimizing HTTPS?

Do not introduce unnecessary HTTP to HTTPS redirects. Each redirect adds a network round-trip. Configure HSTS to force the browser to go directly to HTTPS without an initial redirect.

Avoid 4096-bit RSA certificates if you can switch to ECDSA. The ECDSA handshake is significantly faster. On mobile 3G/4G, every millisecond counts for LCP.

How can I verify that my site is leveraging these optimizations effectively?

Use WebPageTest with a slow mobile profile (3G). Check the 'Connection View': you should see a single multiplexed TCP connection, not 6 parallel connections as in HTTP/1.1. The TLS handshake should not exceed 100-150ms on an international connection.

Also check in Chrome DevTools (Security tab) that the negotiated protocol is either h2 or h3, not http/1.1. If you see http/1.1 on HTTPS, your server or CDN is misconfigured.

  • Enable HTTP/2 or HTTP/3 on your server/CDN
  • Switch to TLS 1.3 with session resumption enabled
  • Prefer ECDSA certificates over RSA for the handshake
  • Configure HSTS to avoid initial HTTP redirects
  • Regularly test with SSL Labs and WebPageTest
  • Monitor TTFB HTTPS vs competition using RUM tools
These technical optimizations may seem complex to implement alone, especially on legacy infrastructures or hybrid stacks. If you lack internal resources or have faced challenges during previous HTTPS migrations, enlisting the help of an SEO agency specialized in technical performance can speed up the process and help you avoid common pitfalls. An infrastructure audit coupled with support for migrating to HTTP/2 + TLS 1.3 ensures you don’t lose rankings during the switch.

❓ Frequently Asked Questions

SPDY est-il encore utilisé ou totalement remplacé par HTTP/2 ?
SPDY a été officiellement déprécié en 2015 au profit de HTTP/2, qui en reprend les concepts clés. Aucun navigateur moderne ne supporte SPDY aujourd'hui. Si votre serveur annonce encore SPDY, il est urgent de migrer.
False Start fonctionne-t-il encore avec TLS 1.3 ?
TLS 1.3 intègre nativement des mécanismes équivalents et supérieurs (0-RTT, réduction du handshake à 1-RTT). False Start était une optimisation pour TLS 1.2 et antérieur. Avec TLS 1.3, vous bénéficiez de gains similaires sans configuration spécifique.
Mon site HTTPS est-il pénalisé si je reste en HTTP/1.1 ?
Google ne pénalise pas directement HTTP/1.1, mais vous perdez en performance réelle (TTFB, LCP) face à la concurrence en HTTP/2. Les Core Web Vitals deviennent alors plus difficiles à atteindre, ce qui impacte indirectement le classement.
Les CDN appliquent-ils automatiquement HTTP/2 et TLS 1.3 ?
La plupart des CDN modernes (Cloudflare, Fastly, Akamai) activent HTTP/2 et TLS 1.3 par défaut sur HTTPS. Vérifiez quand même votre config : certains plans legacy ou options custom peuvent désactiver ces protocoles.
Dois-je désactiver 0-RTT pour des raisons de sécurité ?
0-RTT expose à des attaques par rejeu sur les requêtes non-idempotentes (POST, PUT). Pour un site vitrine ou e-commerce classique avec sessions CSRF, le risque est gérable. Pour des APIs critiques, désactivez 0-RTT sur les endpoints sensibles.
🏷 Related Topics
Content HTTPS & Security AI & SEO JavaScript & Technical SEO Pagination & Structure

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