Official statement
Other statements from this video 14 ▾
- 2:08 Les doorway pages sont-elles toujours sanctionnées par Google ?
- 3:00 Faut-il vraiment limiter le nombre de pages pour concentrer la valeur SEO ?
- 4:46 Comment Google détecte-t-il vraiment l'intention de recherche pour classer vos pages ?
- 9:00 Les liens entre sites associés sont-ils vraiment sans risque pour le SEO ?
- 10:33 Le noindex suffit-il vraiment à supprimer une page des résultats Google ?
- 12:23 Faut-il vraiment retirer le balisage breadcrumb de votre page d'accueil ?
- 15:06 Le code HTTP 503 peut-il vraiment ralentir Googlebot de manière stratégique ?
- 25:23 Pourquoi l'API d'indexation Google est-elle interdite pour la majorité de vos pages ?
- 30:49 Pourquoi vos migrations de domaine tuent-elles votre visibilité sans raison apparente ?
- 44:59 Le code backend dupliqué nuit-il vraiment au SEO ?
- 48:54 Faut-il vraiment s'inquiéter quand on modifie le texte d'ancrage de sa navigation principale ?
- 58:12 Le hreflang peut-il booster la visibilité d'un site international en recherche locale ?
- 64:35 Les backlinks de sites pour adultes pénalisent-ils vraiment votre référencement ?
- 65:39 Pourquoi Google déconseille-t-il la redirection automatique des pages d'accueil multilingues ?
Google confirms that reconsideration requests can take up to two months before receiving an official answer. This colossal delay forces SEOs never to rely on a quick recovery after a manual penalty. The only viable strategy: anticipate, document every corrective action, and prepare a plan B during this unavoidable waiting period.
What you need to understand
What exactly is a reconsideration request?
A reconsideration request is the official appeal you submit to Google when your site has incurred a manual action. Unlike algorithmic penalties that apply automatically, a manual action means that a human at Google has determined that you violated the guidelines.
The process is simple in theory: you fix the problem (toxic links, duplicate content, cloaking, etc.), explain in the Search Console what you have done, and then cross your fingers. However, the reality is rarely that straightforward — Google must manually verify your work, which leads to unavoidable delays.
Why this two-month wait?
The maximum two-month delay can be explained by the volume of requests that Google receives daily. Each reconsideration requires a human to verify your corrections, review your documentation, and make a decision. This is not an automated process.
Specifically, Google processes these requests in the order they are received, with seasonal variations. Certain periods are busier — especially after algorithm updates when webmasters panic and confuse manual penalties with algorithmic drops. The higher the volume, the more Google reviewers are overwhelmed.
Does this delay apply to all requests?
No, and this is where it gets interesting. The two months represent a maximum, not an average. In practice, some requests receive an answer within 10-15 days, especially if the file is clear and well documented.
Conversely, poorly prepared or incomplete requests may take longer or even be rejected immediately. Google has no obligation to respond within a specific timeframe — the two months are a high estimate, not a contractual commitment. If your request is complex or ambiguous, you may exceed this window without recourse.
- Average observed delay: between 2 and 6 weeks for a well-documented standard request
- Maximum announced delay: up to two months according to Google
- Accelerating factors: clear documentation, tangible evidence of corrections, clean domain history
- Delaying factors: repeated requests without real corrections, vague justifications, multiple violations
- No real-time tracking: impossible to know where your request stands in the queue
SEO Expert opinion
Does this two-month estimate reflect real-world experience?
Yes and no. Based on hundreds of cases tracked, the median is actually around 3-4 weeks for a properly submitted first request. The two months stated by Mueller mainly serve to cover extreme cases and to avoid Google being accused of not respecting timelines.
What is sure is that Google never communicates intermediate statuses. You submit, and then it’s radio silence until the final notification. This opacity generates legitimate frustration — it’s impossible to know if your file is being processed or lost in limbo. [To be checked]: some SEOs report delays beyond 10 weeks without a response, but these cases remain marginal and often related to repeated serious violations.
What mistakes systematically slow down the process?
The first mistake is submitting a request without truly fixing the problem. Google immediately detects cosmetic attempts — disavowing 10 links out of 500 toxic ones, rewriting 5% of duplicated content. The result: immediate rejection and a return to square one, with a second round that will take even longer.
The second trap: vague or defensive justification. "We have improved the quality of the site" means nothing. Google expects facts: a list of corrected URLs, disavow files, before/after screenshots. The more your file resembles a complete audit report, the faster the reviewer can validate.
When should you give up on the reconsideration request?
Let’s be honest: if the violation is massive and you lack the resources to fully correct it, the reconsideration request is a waste of time. Sometimes, it’s better to migrate to a clean new domain than to get bogged down in cycles of rejection.
Another case: multiple nested penalties. A site that combines artificial links, duplicate content, AND cloaking requires complete cleanup that can take months. Submitting a partial request will only prolong the ordeal. In these situations, a total technical overhaul or abandoning the domain is often more pragmatic.
Practical impact and recommendations
What should you do concretely before submitting a request?
Before clicking on "Submit a reconsideration request" in the Search Console, ensure that 100% of the problem is resolved. Not 80%, not 95% — everything. Google does not negotiate on this point. A complete audit is essential: site crawl, backlink analysis, content verification, source code inspection.
Document every action with tangible evidence. Disavow file? Attach it. Deleted content? List the URLs. Corrected redirects? Provide a before/after table. The more exhaustive your file, the faster the Google reviewer can validate without needing to dig deeper.
How can you maximize your chances of getting a quick response?
Clarity is your best ally. Structure your reconsideration message in three blocks: (1) acknowledgment of the issue identified by Google, (2) precise list of corrections made with evidence, (3) commitment to maintain compliance. No pleadings, no weak excuses — just pure facts.
Avoid repetitive requests in quick succession. Submitting a new request every 10 days because "it’s dragging" only irritates the reviewers and may potentially slow down your file. Wait at least 4 weeks before following up, and only if you have new substantial corrections to add.
What strategy should you adopt during the waiting period?
Two months without organic visibility is long. Very long. Don’t just sit there: activate alternative levers. Relaunch your paid search campaigns, boost your social media presence, work on your local SEO if relevant. The goal is to maintain a minimal traffic flow while Google reviews your file.
Take advantage of this time to audit the rest of the site. Often, a manual penalty hides other technical or editorial weaknesses. Fix indexation issues, optimize Core Web Vitals, strengthen internal linking. This way, even if the penalty removal takes time, you will have solid foundations to start with.
- Complete site audit before any submission — leave no gray area
- Exhaustive documentation: disavow files, lists of corrected URLs, screenshots
- Reconsideration message structured in three blocks: acknowledgment, corrections, commitment
- Wait at least 4 weeks before any follow-up, unless substantial additional corrections are made
- Activate alternative traffic levers during the waiting period (SEA, social, local)
- Use the waiting period to fix other technical or editorial issues on the site
❓ Frequently Asked Questions
Peut-on soumettre plusieurs demandes de réexamen en parallèle pour accélérer le processus ?
Que se passe-t-il si ma demande de réexamen est rejetée ?
Existe-t-il un moyen de suivre l'avancement de ma demande de réexamen ?
Les deux mois d'attente s'appliquent-ils aussi aux pénalités algorithmiques ?
Faut-il désavouer tous ses backlinks toxiques avant de soumettre une demande de réexamen pour liens artificiels ?
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · duration 54 min · published on 19/04/2020
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