Official statement
Other statements from this video 17 ▾
- □ Pourquoi certaines pages ne reçoivent-elles pas de trafic malgré leur qualité ?
- □ Pourquoi la balise canonical peut-elle faire disparaître votre contenu de l'index?
- □ Comment le nouvel outil de suppression de Google change-t-il votre strategie SEO ?
- □ Faut-il utiliser robots.txt ou noindex pour vos pages importantes ?
- □ Les pages supprimées temporairement influencent-elles la qualité SEO globale du site ?
- □ Faut-il se préoccuper des pages d'attachement média pour le SEO ?
- □ Pourquoi regrouper du contenu similaire renforce-t-il vraiment vos pages SEO?
- □ Pourquoi ne pouvez-vous pas utiliser les avis Google My Business dans le schema ?
- □ Pourquoi le temps de réponse serveur dans Search Console n'affecte-t-il pas votre classement SEO ?
- □ Comment les silos de contenu influencent-ils vraiment votre SEO ?
- □ Faut-il privilégier un trafic concentré ou dispersé pour le SEO?
- □ Comment éviter les effets indésirables du cache réseau sur vos tests SEO ?
- □ Pourquoi trop de versions linguistiques peuvent-elles affaiblir votre site SEO ?
- □ Comment le fichier disavow influence-t-il réellement votre profil de lien ?
- □ Les interstitiels en cours de session sont-ils vraiment sans impact SEO ?
- □ Pourquoi les données terrain priment-elles sur les données labo pour le SEO ?
- □ Pourquoi séparer le contenu UGC sur des sous-domaines est-il crucial pour le SEO ?
Links pointing to noindex pages eventually lose their value when the noindex status becomes permanent. Initially, they pass link signals, but over time, these signals fade away. Be cautious about which pages to set as noindex.
What you need to understand
Do links to a noindex page retain their value?
Google indicates that links pointing to a noindex page retain their value only at the start. Over time, once the noindex status is established as permanent, that value disappears. This means that choosing to make a page noindex can have a potential impact on SEO value transfer through links.
- The immediate effect is a partial value transfer.
- The persistence of the noindex state leads to a complete loss of link value.
Why does Google eventually ignore links to noindex pages?
The noindex is a signal to Google that a page should not be included in its indexes. When a page remains in noindex for an extended period, Google stops paying attention to the signals it generates, including those from incoming links. The exact duration before this occurs remains unclear.
SEO Expert opinion
Is this statement consistent with observed practices?
It is often noted that links to noindex pages do not transmit as much power as those to indexed pages. However, this statement [To be verified] as Google remains vague on the temporal specifics of this phenomenon.
What nuances can be added to this statement?
It seems that links may lose their value more quickly if the page remains noindex. Still, without concrete data, this claim must be tested in real situations, as each site has its own particularities.
Are there exceptions to this rule?
In some cases, noindex pages may continue to generate traffic or be useful for other reasons, such as informing users or guiding the customer journey. Ensuring that these pages are not crucial for SEO remains essential.
Practical impact and recommendations
What concrete steps can be taken to avoid mistakes?
Think carefully about the impact of noindexing a page before acting. Make sure that important pages for SEO are not set to noindex, thus reducing the effectiveness of backlinks.
- Regularly check the status of noindex pages.
- Evaluate the role of noindex pages in your overall SEO strategy.
- Monitor the evolution of link juice on classified pages.
- Use monitoring tools to keep an eye on link value.
❓ Frequently Asked Questions
Combien de temps une page noindex peut-elle transmettre de la valeur de lien ?
Peut-on reverser l'effet d'un noindex ?
Pourquoi certains sites gardent-ils des pages en noindex ?
🎥 From the same video 17
Other SEO insights extracted from this same Google Search Central video · published on 20/08/2021
🎥 Watch the full video on YouTube →
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