Official statement
Other statements from this video 16 ▾
- 1:05 Les passages constituent-ils vraiment un index séparé chez Google ?
- 2:06 Comment structurer vos pages pour que Google reconnaisse les passages indexables ?
- 3:11 Faut-il vraiment optimiser ses pages pour les featured snippets passages ?
- 5:14 Les redirections 301 suffisent-elles vraiment lors d'une migration de site ?
- 5:14 Restructurer son site tue-t-il vraiment le SEO ?
- 8:26 Faut-il vraiment fusionner vos pages pour grimper dans les SERP ?
- 8:26 Faut-il vraiment consolider vos pages ou risquez-vous de perdre du trafic stratégique ?
- 12:10 Faut-il vraiment bloquer l'indexation de toutes vos facettes e-commerce ?
- 12:10 Google consolide-t-il vraiment les pages paginées en une seule entité ?
- 14:47 Le lazy loading peut-il bloquer l'indexation de vos contenus par Google ?
- 18:26 Faut-il optimiser son contenu pour les emojis en SEO ?
- 23:54 Comment Google décide-t-il d'afficher des images dans les résultats de recherche ?
- 27:07 Le contexte des images est-il vraiment plus important que leur contenu visuel pour Google ?
- 45:30 Le contenu traduit est-il vraiment exempt de duplicate content aux yeux de Google ?
- 46:33 Le lazy loading sans dimensions peut-il tuer votre score CLS ?
- 49:01 Les redirections 301 transmettent-elles le jus SEO même si le contenu change complètement ?
Google switches to the HTTPS version as canonical even if the SSL certificate is expired, incomplete, or generates mixed content warnings in the browser. Ranking factors related to HTTPS apply as soon as other signals confirm that HTTPS is the preferred version of the site. In practice, a faulty certificate does not deprive you of the HTTPS boost, but it degrades user experience and trust.
What you need to understand
Why does Google favor HTTPS despite an invalid certificate?
Google's logic is based on a clear distinction between technical ranking signals and user experience signals. When the engine detects that a site offers an HTTPS version — even if it's shaky — and all other indicators (redirections, canonical tags, internal links) point towards HTTPS, it considers this version as canonical.
The SSL certificate is just a security component for the user, not an absolute prerequisite for indexing. Google bets that the webmaster intends to secure their site and grants them HTTPS ranking benefits, while hoping they will quickly fix technical errors.
What exactly constitutes an invalid certificate or mixed content?
An invalid certificate can take several forms: expired, issued for another domain, self-signed without recognized authority, or an incomplete certification chain. This results in a frightening red warning for the internet user — "Your connection is not private" — which scares away the majority of visitors.
Mixed content occurs when an HTTPS page loads resources (images, scripts, CSS) via HTTP. This generates alerts in the browser console and degrades perceived security. Google ignores these alerts for indexing purposes, but the user sees a blocked or grayed-out padlock.
What other signals are sufficient for Google to adopt HTTPS?
Google relies on a coherent array of clues: 301 redirections from HTTP to HTTPS, canonical tags pointing to HTTPS URLs, predominantly HTTPS internal and external links, and XML sitemaps declaring HTTPS versions. If all these signals converge, the engine deduces that HTTPS is the reference version.
It does not check the cryptographic validity of the certificate to draw conclusions about indexing. It is a pragmatic choice: thousands of sites transition to HTTPS with temporary glitches — Google does not want to penalize them during this transition.
- Google indexes HTTPS even with expired or incomplete certificates if other signals confirm this version.
- The HTTPS ranking applies regardless of the validity of the SSL certificate.
- Browser warnings (mixed content, invalid certificate) degrade UX but not indexing.
- Determining signals: redirections, canonical, internal/external links, sitemap.
- This tolerance aims to support HTTPS migrations without penalizing temporary mistakes.
SEO Expert opinion
Is this statement consistent with on-the-ground observations?
Yes, it corresponds to behaviors observed for years. Sites with expired or self-signed certificates continue to be indexed on their HTTPS URLs and maintain their visibility. Google Search Console reports certificate issues in messages, but does not abruptly demote the site.
However, Mueller does not specify whether an invalid certificate over a prolonged period inadvertently harms — through a decrease in click-through rate, an increase in bounce rate, or a decline in organic backlinks. [To be verified]: the indirect impact on engagement metrics could affect ranking in the medium term.
What nuances should be added to this statement?
First point: Google distinguishes indexing and ranking. The statement confirms that HTTPS remains canonical and that the HTTPS ranking boost applies, but it does not guarantee that the absence of a valid certificate does not affect other indirect factors. A site with an SSL warning loses visitors — less traffic translates to fewer positive signals.
Second nuance: the phrase "all other signals" remains deliberately vague. Which signals exactly? In what order of priority? If a site has HTTPS redirections but 80% of its backlinks still point to HTTP, does Google really follow HTTPS? Mueller does not provide a quantified threshold. [To be verified] on edge cases with contradictory signals.
In what cases might this rule not apply?
If a site suddenly switches from HTTP to HTTPS without any redirection or updating of internal links, Google may retain HTTP as canonical for a while. The "other signals" mentioned by Mueller must be present and coherent — their absence blocks the switch.
Another edge case: a site with a revoked certificate for fraud or security compromise. Google could theoretically impose a manual or algorithmic penalty beyond simple indexing criteria. No public data on this scenario — [To be verified] if Safe Browsing interferes with HTTPS canonicalization.
Practical impact and recommendations
What should you do if your SSL certificate is invalid?
Fix it immediately. Yes, Google indexes HTTPS despite the broken certificate, but your human visitors see a red warning screen and leave the site. The bounce rate skyrockets, conversions plummet, and natural backlinks disappear. Ranking ultimately suffers indirectly.
Use Let's Encrypt for a free and automated certificate, or subscribe to a paid certificate if you need extended validation (EV). Check the complete certification chain and set up automatic renewal to avoid expirations. Test with SSL Labs to detect vulnerabilities.
How can you eliminate mixed content warnings?
Scan all your pages with a tool like Why No Padlock or Chrome DevTools (Security tab). Identify the embedded HTTP resources: images, scripts, stylesheets, iframes. Replace each http:// URL with https:// or use relative URLs (/assets/image.png) so they inherit the page's protocol.
For third-party resources (CDNs, widgets, ads), ensure they offer an HTTPS version. If a provider does not support HTTPS, look for an alternative or host the resource yourself. Be cautious with old WordPress templates and themes that hard-code HTTP URLs in PHP files.
What mistakes should be avoided during an HTTPS migration?
Do not allow HTTP and HTTPS to coexist without 301 redirections. Each HTTP URL should permanently redirect to its HTTPS equivalent. Forget about 302 or JavaScript redirections — they dilute link equity and cause confusion for Google.
Do not overlook the update of XML sitemaps, canonical tags, and internal links. If your canonical tags still point to HTTP while serving HTTPS, you are sending contradictory signals. Google will eventually decide, but you lose time and visibility during the uncertainty period.
- Check the validity and expiration date of the SSL certificate with SSL Labs or similar tools
- Set up automatic renewal of the certificate to avoid expirations
- Scan all pages for mixed content (HTTP in HTTPS)
- Replace HTTP URLs with HTTPS in resources, templates, and databases
- Implement permanent 301 redirections from HTTP to HTTPS for each URL
- Update XML sitemaps, canonical tags, hreflang, and internal links to HTTPS
❓ Frequently Asked Questions
Un certificat SSL expiré empêche-t-il Google d'indexer mon site en HTTPS ?
Le contenu mixte (ressources HTTP sur page HTTPS) nuit-il au ranking ?
Quels signaux Google utilise-t-il pour choisir entre HTTP et HTTPS ?
Un certificat auto-signé suffit-il pour bénéficier du boost ranking HTTPS ?
Dois-je attendre que mon certificat soit parfait avant de rediriger vers HTTPS ?
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Other SEO insights extracted from this same Google Search Central video · duration 55 min · published on 30/10/2020
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