Official statement
Other statements from this video 41 ▾
- 3:48 Google ignore-t-il vraiment les paramètres d'URL non pertinents automatiquement ?
- 3:48 Pourquoi Google ignore-t-il certains paramètres URL et comment choisit-il sa version canonique ?
- 4:34 Google ignore-t-il vraiment les paramètres d'URL non essentiels de votre site ?
- 8:48 Les soft 404 déclenchent-ils vraiment une désindexation sans pénalité ?
- 10:08 Faut-il vraiment préférer un soft 404 à une erreur 405 pour du contenu Flash retiré ?
- 17:06 Multiplier les demandes de réexamen Google accélère-t-il vraiment le traitement de votre site ?
- 18:07 Les actions manuelles pour liens sortants non naturels impactent-elles vraiment le classement d'un site ?
- 18:08 Les pénalités sur liens sortants impactent-elles vraiment le classement de votre site ?
- 18:08 Faut-il vraiment mettre tous ses liens sortants en nofollow pour protéger son SEO ?
- 19:42 Faut-il vraiment mettre tous ses liens sortants en nofollow pour protéger son PageRank ?
- 22:23 Pourquoi Google n'affiche-t-il pas toujours vos images dans les résultats de recherche ?
- 22:23 Comment Google choisit-il les images affichées dans les résultats de recherche ?
- 23:58 Combien de temps faut-il pour récupérer le trafic après un bug de redirections 301 ?
- 23:58 Les bugs techniques temporaires peuvent-ils définitivement plomber votre ranking Google ?
- 24:04 Un bug qui restaure vos anciennes URLs peut-il tuer votre SEO ?
- 24:08 Pourquoi Google crawle-t-il massivement votre site après une migration ?
- 27:47 Faut-il indexer une nouvelle URL avant d'y rediriger une ancienne en 301 ?
- 28:18 Faut-il vraiment attendre l'indexation avant de rediriger une URL en 301 ?
- 34:02 Pourquoi le test mobile-friendly donne-t-il des résultats contradictoires sur la même page ?
- 37:14 Pourquoi WebPageTest devrait-il être votre premier réflexe diagnostic en performance web ?
- 37:54 Les titres H1 sont-ils vraiment indispensables au classement de vos pages ?
- 38:06 Les balises H1 et H2 sont-elles vraiment importantes pour le ranking Google ?
- 39:58 Plugin ou code manuel : le structured data marque-t-il vraiment des points différents ?
- 39:58 Faut-il coder manuellement ses données structurées ou utiliser un plugin WordPress ?
- 41:04 Faut-il vraiment s'inquiéter d'une erreur 503 sur son site pendant quelques heures ?
- 41:04 Une erreur 503 peut-elle vraiment pénaliser le référencement de votre site ?
- 43:15 Pourquoi vos rich snippets FAQ disparaissent-ils malgré un balisage techniquement valide ?
- 43:15 Pourquoi vos rich results disparaissent-ils des SERP classiques alors qu'ils fonctionnent techniquement ?
- 43:15 Pourquoi vos rich snippets disparaissent-ils alors que votre balisage est techniquement correct ?
- 47:02 Pourquoi Search Console affiche-t-elle des URLs indexées mais absentes du sitemap ?
- 48:04 Faut-il vraiment modifier le lastmod du sitemap pour accélérer le recrawl après correction de balises manquantes ?
- 48:04 Faut-il modifier la date lastmod du sitemap après une simple correction de meta title ou description ?
- 50:43 Pourquoi le rapport Rich Results dans Search Console reste-t-il vide malgré un markup valide ?
- 50:43 Pourquoi Google affiche-t-il de moins en moins vos FAQ en rich results ?
- 50:43 Pourquoi le rapport Search Console n'affiche-t-il pas votre balisage FAQ validé ?
- 51:17 Pourquoi Google affiche-t-il de moins en moins les FAQ en résultats enrichis ?
- 54:21 Pourquoi Google choisit-il une URL canonical dans la mauvaise langue pour vos contenus multilingues ?
- 54:21 Googlebot ignore-t-il vraiment l'accept-language header de votre site multilingue ?
- 54:21 Google peut-il vraiment faire la différence entre vos pages multilingues ou risque-t-il de les canonicaliser par erreur ?
- 57:01 Hreflang mal configuré : incohérence langue-contenu, risque d'indexation réel ?
- 57:14 Googlebot envoie-t-il vraiment un en-tête accept-language lors du crawl ?
Google claims to treat HTTP 405 errors and soft 404s equivalently in the long run: both result in removal from the index. The nuance? Soft 404s enjoy a longer grace period, as Google continues to crawl them like normal pages before gradually slowing down. For an SEO, this means poor management of HTTP codes can waste crawl budget for weeks or even months.
What you need to understand
Why does Google differentiate between immediate treatment and long-term handling?
An HTTP 405 code explicitly signals to the crawler that a certain HTTP method (GET, POST, etc.) is not allowed on that resource. It's a straightforward error, with no technical ambiguity.
Google instantly understands that it has nothing to do with this page and slows down the crawl almost immediately. No time wasted, the signal is clear.
Soft 404s are a different story. A page returns a 200 (success) code when it should return a 404. The HTML content resembles a normal page — sometimes with a "page not found" message, sometimes a disguised redirect page. Google has to analyze the content to detect that it is a hidden error.
What does this practically change for indexing?
In the long term — we're talking about weeks, even months depending on the site's crawl frequency — Google eventually removes both types of pages from its index. The end result is the same.
But in the meantime, soft 404s continue to be crawled. Google revisits them, trying to understand if the content has changed, if the page has become valid again. It's a case of wasted crawl budget, literally.
For a site with thousands of URLs, this inefficiency translates into less crawling on the pages that truly matter. Smaller sites might not feel the difference, but large e-commerce catalogs or media sites with massive archives definitely feel the pinch.
Which types of pages most often generate soft 404s?
The classic cases: deleted product pages returning a "product unavailable" page with a 200, empty search pages displaying "no results" without returning a 404, category pages emptied of content but still crawlable.
Some CMSs or frameworks generate these errors by default, and technical teams might not realize it for months. Google Search Console flags detected soft 404s, but many go under the radar.
- Errors 405 and soft 404 both lead to gradual removal from the index
- Google slows down the crawl immediately on 405s, but continues to crawl soft 404s as normal pages for an extended time
- Soft 404s waste crawl budget unnecessarily, to the detriment of strategic pages
- Pages showing "normal" content with a 200 code while indicating an error are the hardest for crawlers to detect
- Search Console can identify some soft 404s, but not all — a regular technical audit is essential
SEO Expert opinion
Is this statement consistent with field observations?
Yes and no. In principle, it is confirmed by experience: soft 404s indeed remain in active crawl much longer than true HTTP errors. There are cases where Google continues to crawl these pages for 2-3 months before disindexing them.
But the exact duration varies greatly depending on the site's overall crawl frequency, its authority, and how quickly Google detects the "masked empty page" pattern. [To be verified]: Google does not communicate a precise threshold or metric. It is impossible to know if we are talking about 10 crawls, 50 crawls, or a fixed calendar duration.
Why doesn't Google immediately handle soft 404s?
Let’s be honest: Google cannot afford to guess too quickly that a page is a soft 404. A page with little content might be temporarily empty, under construction, or a deliberately minimalist landing page.
The engine must crawl several times, analyze the HTML structure, compare it with other pages on the site, before making a decision. It's a probabilistic decision, not binary. The risk? Accidentally disindexing a legitimate page.
From Google's perspective, it is better to crawl "too much" at first and then slow down, than to miss a legitimate page. From an SEO perspective, this is frustrating because we know we are wasting resources when a simple HTTP 404 or 410 would have solved the problem instantly.
In what situations does this rule not apply completely?
Pages with broken pagination or empty filters can be interpreted as soft 404s while being technically valid. Google might hesitate, crawl in a loop, before making a decision.
Similarly, certain "thin content" pages — legitimate but with little text — can be confused with soft 404s if they structurally resemble error pages. Be careful of false positives in Search Console.
Practical impact and recommendations
What should you actually do to avoid these problems?
First, audit the HTTP codes returned by all deleted, unavailable, or empty pages. A crawler like Screaming Frog, Oncrawl, or Botify can help map all returned codes and identify inconsistencies.
Next, correct server and CMS configurations so that any truly nonexistent page returns a clean 404 or 410. No "pretty" HTML page in 200 code with an error message should be present. The HTTP code must reflect the technical reality of the resource.
For temporarily empty pages (out-of-stock products, for example), there are two options: either a 503 Service Unavailable if a return is expected, or a 404 if it’s permanent. Never allow an empty page to be crawled indefinitely with a 200 status.
How can I check that my site is not generating soft 404s?
Google Search Console offers a dedicated report under "Coverage" or "Pages" (depending on the interface), mentioning "Excluded – Soft 404 detected". This is an initial indicator, but incomplete.
Analyzing server logs is more reliable: cross-reference the URLs crawled by Googlebot with the actual HTTP codes returned. If Googlebot returns to a deleted page that returns a 200, it's a likely soft 404.
Manually testing suspect pages with the URL Inspection tool in Search Console also allows you to see how Google interprets the content. If the page is marked as "Not indexed", check the exact reason given.
What errors should absolutely be avoided in HTTP error management?
Never systematically redirect all 404s to the homepage. This is a practice still seen in the field, and it turns every broken page into a disguised soft 404. Google detects that the landing page has no relation to the requested URL.
Also avoid error pages that are too rich in content (full navigation, suggested products, etc.) that resemble normal pages. A true 404 page must clearly signal the error, even if it remains user-friendly.
Finally, do not underestimate the cumulative impact. On a site with 50,000 URLs, if 5% are soft 404s, that's 2,500 pages wasting crawl budget for weeks. The real cost is measured in non-crawled strategic pages and delayed indexing of new content.
- Audit all HTTP codes returned by deleted or empty pages with a technical crawler
- Configure the server and CMS to consistently return a 404 or 410 for nonexistent resources
- Analyze server logs to detect URLs crawled in loops by Googlebot despite content being absent
- Check the "Soft 404" report in Google Search Console, but don’t rely on it exclusively
- Manually test suspect pages with the URL Inspection tool to understand Google's interpretation
- Avoid systematically redirecting all 404s to the homepage, which causes confusion for crawlers
❓ Frequently Asked Questions
Une erreur 405 est-elle toujours préférable à une soft 404 ?
Combien de temps Google crawle-t-il une soft 404 avant de ralentir ?
Les soft 404 impactent-elles directement le classement des autres pages ?
Peut-on forcer Google à ignorer immédiatement une soft 404 détectée ?
Faut-il supprimer de Search Console les URLs signalées comme soft 404 ?
🎥 From the same video 41
Other SEO insights extracted from this same Google Search Central video · duration 59 min · published on 11/08/2020
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