Official statement
Other statements from this video 41 ▾
- 3:48 Does Google really automatically ignore irrelevant URL parameters?
- 3:48 Why does Google ignore certain URL parameters and how does it choose its canonical version?
- 4:34 Does Google really ignore non-essential URL parameters on your site?
- 8:48 Do soft 404s really trigger deindexing without a penalty?
- 10:08 Should you really prefer a soft 404 over a 405 error for removed Flash content?
- 17:06 Does submitting multiple Google reconsideration requests really speed up the review of your site?
- 18:07 Do manual actions for unnatural outbound links really affect a site's ranking?
- 18:08 Do penalties on outbound links really impact your site's ranking?
- 18:08 Should you really set all your outbound links to nofollow to protect your SEO?
- 19:42 Should you really set all your outbound links to nofollow to protect your PageRank?
- 22:23 Does Google always show your images in search results?
- 22:23 How does Google decide which images to display in search results?
- 23:58 How long does it take to recover traffic after a 301 redirect bug?
- 23:58 Can temporary technical bugs really sink your Google ranking for good?
- 24:04 Can a bug restoring your old URLs kill your SEO?
- 24:08 Why does Google aggressively recrawl your site after a migration?
- 27:47 Should you index a new URL before redirecting an old one in a 301?
- 28:18 Is it really necessary to wait for indexing before redirecting a URL in 301?
- 34:02 Why does the mobile-friendly test produce conflicting results on the same page?
- 37:14 Why should WebPageTest be your go-to tool for web performance diagnostics?
- 37:54 Are H1 titles really essential for ranking your pages?
- 38:06 Are H1 and H2 tags really important for Google ranking?
- 39:58 Is it true that structured data makes a difference based on whether it's implemented with a plugin or manually?
- 39:58 Should you manually code your structured data or opt for a WordPress plugin?
- 41:04 Should you really be worried about a 503 error on your site for a few hours?
- 41:04 Can a 503 error truly harm your site's SEO?
- 43:15 Why are your FAQ rich snippets disappearing despite technically valid markup?
- 43:15 Why are your rich results disappearing from regular SERPs while they technically work?
- 43:15 Why do your rich snippets vanish even when your markup is technically correct?
- 47:02 Why does Search Console show indexed URLs that are missing from the sitemap?
- 48:04 Should you really modify the lastmod of the sitemap to speed up recrawling after fixing missing tags?
- 48:04 Should you modify the lastmod date in the sitemap after simply correcting a meta title or description?
- 50:43 Is it normal for the Rich Results report in Search Console to remain empty despite valid markup?
- 50:43 Why is Google showing fewer of your FAQs as rich results?
- 50:43 Is it true that your validated FAQ markup might be invisible in Search Console?
- 51:17 Why is Google showing fewer FAQs in rich results now?
- 54:21 Why does Google choose a canonical URL in the wrong language for your multilingual content?
- 54:21 Does Googlebot really ignore your multilingual site's accept-language header?
- 54:21 Can Google really tell the difference between your multilingual pages, or is it at risk of mistakenly canonicalizing them?
- 57:01 Is Google really tolerant of hreflang errors that mismatch language and content?
- 57:14 Does Googlebot really send an accept-language header during crawling?
Google claims to treat HTTP 405 errors and soft 404s equivalently in the long run: both result in removal from the index. The nuance? Soft 404s enjoy a longer grace period, as Google continues to crawl them like normal pages before gradually slowing down. For an SEO, this means poor management of HTTP codes can waste crawl budget for weeks or even months.
What you need to understand
Why does Google differentiate between immediate treatment and long-term handling?
An HTTP 405 code explicitly signals to the crawler that a certain HTTP method (GET, POST, etc.) is not allowed on that resource. It's a straightforward error, with no technical ambiguity.
Google instantly understands that it has nothing to do with this page and slows down the crawl almost immediately. No time wasted, the signal is clear.
Soft 404s are a different story. A page returns a 200 (success) code when it should return a 404. The HTML content resembles a normal page — sometimes with a "page not found" message, sometimes a disguised redirect page. Google has to analyze the content to detect that it is a hidden error.
What does this practically change for indexing?
In the long term — we're talking about weeks, even months depending on the site's crawl frequency — Google eventually removes both types of pages from its index. The end result is the same.
But in the meantime, soft 404s continue to be crawled. Google revisits them, trying to understand if the content has changed, if the page has become valid again. It's a case of wasted crawl budget, literally.
For a site with thousands of URLs, this inefficiency translates into less crawling on the pages that truly matter. Smaller sites might not feel the difference, but large e-commerce catalogs or media sites with massive archives definitely feel the pinch.
Which types of pages most often generate soft 404s?
The classic cases: deleted product pages returning a "product unavailable" page with a 200, empty search pages displaying "no results" without returning a 404, category pages emptied of content but still crawlable.
Some CMSs or frameworks generate these errors by default, and technical teams might not realize it for months. Google Search Console flags detected soft 404s, but many go under the radar.
- Errors 405 and soft 404 both lead to gradual removal from the index
- Google slows down the crawl immediately on 405s, but continues to crawl soft 404s as normal pages for an extended time
- Soft 404s waste crawl budget unnecessarily, to the detriment of strategic pages
- Pages showing "normal" content with a 200 code while indicating an error are the hardest for crawlers to detect
- Search Console can identify some soft 404s, but not all — a regular technical audit is essential
SEO Expert opinion
Is this statement consistent with field observations?
Yes and no. In principle, it is confirmed by experience: soft 404s indeed remain in active crawl much longer than true HTTP errors. There are cases where Google continues to crawl these pages for 2-3 months before disindexing them.
But the exact duration varies greatly depending on the site's overall crawl frequency, its authority, and how quickly Google detects the "masked empty page" pattern. [To be verified]: Google does not communicate a precise threshold or metric. It is impossible to know if we are talking about 10 crawls, 50 crawls, or a fixed calendar duration.
Why doesn't Google immediately handle soft 404s?
Let’s be honest: Google cannot afford to guess too quickly that a page is a soft 404. A page with little content might be temporarily empty, under construction, or a deliberately minimalist landing page.
The engine must crawl several times, analyze the HTML structure, compare it with other pages on the site, before making a decision. It's a probabilistic decision, not binary. The risk? Accidentally disindexing a legitimate page.
From Google's perspective, it is better to crawl "too much" at first and then slow down, than to miss a legitimate page. From an SEO perspective, this is frustrating because we know we are wasting resources when a simple HTTP 404 or 410 would have solved the problem instantly.
In what situations does this rule not apply completely?
Pages with broken pagination or empty filters can be interpreted as soft 404s while being technically valid. Google might hesitate, crawl in a loop, before making a decision.
Similarly, certain "thin content" pages — legitimate but with little text — can be confused with soft 404s if they structurally resemble error pages. Be careful of false positives in Search Console.
Practical impact and recommendations
What should you actually do to avoid these problems?
First, audit the HTTP codes returned by all deleted, unavailable, or empty pages. A crawler like Screaming Frog, Oncrawl, or Botify can help map all returned codes and identify inconsistencies.
Next, correct server and CMS configurations so that any truly nonexistent page returns a clean 404 or 410. No "pretty" HTML page in 200 code with an error message should be present. The HTTP code must reflect the technical reality of the resource.
For temporarily empty pages (out-of-stock products, for example), there are two options: either a 503 Service Unavailable if a return is expected, or a 404 if it’s permanent. Never allow an empty page to be crawled indefinitely with a 200 status.
How can I check that my site is not generating soft 404s?
Google Search Console offers a dedicated report under "Coverage" or "Pages" (depending on the interface), mentioning "Excluded – Soft 404 detected". This is an initial indicator, but incomplete.
Analyzing server logs is more reliable: cross-reference the URLs crawled by Googlebot with the actual HTTP codes returned. If Googlebot returns to a deleted page that returns a 200, it's a likely soft 404.
Manually testing suspect pages with the URL Inspection tool in Search Console also allows you to see how Google interprets the content. If the page is marked as "Not indexed", check the exact reason given.
What errors should absolutely be avoided in HTTP error management?
Never systematically redirect all 404s to the homepage. This is a practice still seen in the field, and it turns every broken page into a disguised soft 404. Google detects that the landing page has no relation to the requested URL.
Also avoid error pages that are too rich in content (full navigation, suggested products, etc.) that resemble normal pages. A true 404 page must clearly signal the error, even if it remains user-friendly.
Finally, do not underestimate the cumulative impact. On a site with 50,000 URLs, if 5% are soft 404s, that's 2,500 pages wasting crawl budget for weeks. The real cost is measured in non-crawled strategic pages and delayed indexing of new content.
- Audit all HTTP codes returned by deleted or empty pages with a technical crawler
- Configure the server and CMS to consistently return a 404 or 410 for nonexistent resources
- Analyze server logs to detect URLs crawled in loops by Googlebot despite content being absent
- Check the "Soft 404" report in Google Search Console, but don’t rely on it exclusively
- Manually test suspect pages with the URL Inspection tool to understand Google's interpretation
- Avoid systematically redirecting all 404s to the homepage, which causes confusion for crawlers
❓ Frequently Asked Questions
Une erreur 405 est-elle toujours préférable à une soft 404 ?
Combien de temps Google crawle-t-il une soft 404 avant de ralentir ?
Les soft 404 impactent-elles directement le classement des autres pages ?
Peut-on forcer Google à ignorer immédiatement une soft 404 détectée ?
Faut-il supprimer de Search Console les URLs signalées comme soft 404 ?
🎥 From the same video 41
Other SEO insights extracted from this same Google Search Central video · duration 59 min · published on 11/08/2020
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