Official statement
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- 16:12 Les mots-clés dans l'URL ont-ils vraiment encore un impact sur votre ranking ?
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- 47:27 Comment Google choisit-il entre homepage et page interne dans les résultats de recherche ?
- 49:37 Faut-il encore créer des sitemaps vidéo pour indexer ses contenus multimédias ?
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Google states that switching to HTTPS and HTTP/2 usually poses no crawling issues. If you notice an increase in download time after migration, it's not the protocol itself but a faulty server configuration that may be to blame. Monitor your server logs and Core Web Vitals in the weeks following any HTTPS migration or infrastructure change.
What you need to understand
Why does Google emphasize that HTTPS and HTTP/2 do not slow down crawling?
Because this persistent belief still circulates within the SEO community. HTTPS involves an additional SSL/TLS handshake before each connection, which theoretically adds a few milliseconds to the initial response time. Some practitioners have deduced that an HTTPS site would be crawled more slowly.
However, Googlebot has managed this latency perfectly well for years. HTTP/2, often deployed with HTTPS, actually provides substantial gains: request multiplexing, header compression, resource prioritization. Google's bot leverages these optimizations to crawl more effectively. Therefore, switching to HTTPS does not impede crawling; it could even potentially accelerate it if HTTP/2 is configured correctly.
What does an increase in download time actually mean?
Mueller is referring to the server-side download time, not the client-side rendering time. If your logs show that Googlebot suddenly takes 300 ms to retrieve a page that previously took 80 ms before migration, the protocol is not at fault.
The real culprit is often a shoddy server configuration: poor handling of persistent connections, poorly optimized SSL certificate, lack of session resumption, or an undersized server for SSL/TLS encryption. If the HTTPS migration coincided with a server or host change, that is usually where the problem lies. A poorly configured server can easily triple response times, and it has nothing to do with the protocol itself.
How does this statement fit into Google’s HTTPS strategy?
Google has been pushing HTTPS as a ranking factor since 2014, and Chrome has been marking HTTP sites as 'not secure' for several years now. This statement aims to reassure latecomers: migrating to HTTPS will not penalize your crawl budget; quite the contrary.
It also serves as a reminder that Google does not tolerate sloppy implementations. If your HTTPS migration degrades your server performance, you will be penalized — not because you chose HTTPS, but because your infrastructure is faulty. The nuance is important: the protocol is innocent; the execution may be guilty.
- HTTPS and HTTP/2 do not slow down Googlebot’s crawling if the infrastructure is properly configured.
- An increase in download time post-migration indicates a faulty server configuration, not a protocol issue.
- HTTP/2 provides performance gains (multiplexing, compression) that Googlebot actively exploits.
- Google measures download time server-side, visible in your access logs.
- The HTTPS migration remains a positive ranking signal, but requires a solid technical infrastructure.
SEO Expert opinion
Does this statement align with real-world observations?
Yes, and it’s even a diagnosis we regularly make with our clients. Failed HTTPS migrations are immediately noticeable in the logs: response times skyrocket, connections timeout, Googlebot reduces crawl frequency. And every time, the problem stems from the technical stack — never from the HTTPS protocol itself.
A typical case: a client migrating to HTTPS while simultaneously changing hosts to 'kill two birds with one stone.' The result: average response times skyrocketing from 120 ms to 450 ms. The real cause? A poorly configured wildcard SSL certificate, session resumption disabled on nginx, and a server lacking sufficient RAM to handle encryption under load. Google reduced the crawl budget by 40% in three weeks. Again, this has nothing to do with HTTPS; it’s all about an undersized infrastructure.
What nuances should be considered regarding this claim?
Mueller says 'normally without issue,' which suggests there are exceptions. And that's true. A site serving 10 million pages on a dedicated mono-core server from 2015 will struggle with SSL encryption. The processor will saturate, response times will climb, and Googlebot will scale back its crawling.
A second nuance: HTTP/2 provides gains… if your server supports it properly. Some poorly configured HTTP/2 implementations (notably on old Apache setups without the right modules) can paradoxically degrade performance. [Needs verification]: Google has never published quantified data on the actual impact of HTTP/2 on crawl budget. We know it utilizes it, but to what extent? That remains a mystery.
In what cases does this rule not apply?
It theoretically always applies, but real-world scenarios can be more complex. If you manage an e-commerce site with 500,000 URLs and your server is at its limit even before the HTTPS migration, the switch to encryption could be the straw that broke the camel's back. It’s not HTTPS that’s the issue; it’s that your infrastructure was already fragile.
Another case: sites that have non-HTTPS external resources embedded in their HTTPS pages (mixed content). Googlebot will slow down crawling if your pages generate security errors or cascading redirects. Again, it’s not HTTPS that’s at fault — it’s a sloppy migration that didn’t clean up external resources.
Practical impact and recommendations
What should you check before and after an HTTPS migration?
Before migration, audit your infrastructure: CPU capable of handling SSL encryption under load, sufficient RAM, updated web server (nginx 1.18+, Apache 2.4.41+), optimized SSL certificate (ECDSA over RSA if possible). Enable HTTP/2 and test in pre-production with a simulated crawl using Screaming Frog or Sitebulb.
After migration, monitor your server logs daily for at least three weeks. Track the TTFB (Time To First Byte): it should not increase by more than 10-15% compared to the HTTP state. If you see spikes to 500 ms when you were at 100 ms before, that’s an alarm signal. Check the Search Console as well: Settings section → Crawl Stats → Average download time. A sharply rising curve = urgent issue to resolve.
What mistakes should be avoided during migration?
Classic mistake number 1: migrating to HTTPS and changing servers simultaneously. You will never isolate the cause of a performance problem. Do things in two stages: HTTPS first, infrastructure change second (or vice versa), with a stabilization period in between.
Mistake number 2: neglecting SSL/TLS configuration. A 4096-bit RSA certificate is more secure than a 256-bit ECDSA one, but it is also much more CPU-intensive. For a high-traffic bot site, prioritize ECDSA. Enable OCSP stapling and session resumption to reduce SSL latency. These technical details can make the difference between a smooth migration and a crawl budget trimmed by 30%.
How can the real impact on crawling be measured?
Three indicators to monitor closely. Number of pages crawled per day (Search Console → Crawl Stats): a persistent drop of over 20% over three weeks = problem. Average download time in the same section: any increase of over 15% warrants investigation. Finally, your raw server logs: analyze the TTFB on the server side specifically for Googlebot (filtered user-agent).
If you detect an anomaly, do not wait. A degraded crawl budget directly impacts your indexing, and thus your rankings, which in turn affects your traffic. Three weeks of slowed crawling on an e-commerce site with 200,000 references can translate to 20,000 pages that are no longer crawled regularly — and that gradually lose visibility.
- Audit server infrastructure before migration: CPU, RAM, web server version, optimized SSL certificate.
- Enable HTTP/2, OCSP stapling, and session resumption on the server side.
- Test in pre-production with a simulated crawl to detect bottlenecks.
- Monitor server logs daily for 3 weeks post-migration (TTFB, HTTP codes, response times).
- Check the Search Console: average download time and number of pages crawled per day.
- Isolate each change: never migrate to HTTPS and change servers simultaneously.
❓ Frequently Asked Questions
HTTPS ralentit-il vraiment le crawl de Googlebot ?
Que faire si mon temps de téléchargement augmente après migration HTTPS ?
HTTP/2 améliore-t-il vraiment les performances de crawl ?
Peut-on migrer HTTPS et changer de serveur en même temps ?
Quel certificat SSL choisir pour minimiser l'impact sur les performances ?
🎥 From the same video 11
Other SEO insights extracted from this same Google Search Central video · duration 57 min · published on 01/05/2019
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