What does Google say about SEO? /
Google Search Console stands as the essential tool for SEO professionals seeking to optimize their website's organic visibility. This free platform delivers invaluable data on organic performance, indexation status, technical errors, and user behavior in search results. Official Google statements regarding Search Console are critical for properly interpreting coverage reports, performance data, URL inspection tools, and sitemap management features. SEO practitioners rely on these official positions to diagnose indexation issues, identify optimization opportunities, and monitor organic traffic evolution. Mastering functionalities like Core Web Vitals reports, structured data validation, internal and external link analysis, and page experience signals has become essential for modern SEO strategies. Understanding official recommendations helps avoid metric misinterpretation, optimize crawl budget efficiently, and make strategic decisions based on reliable data to sustainably improve SERP rankings. Whether troubleshooting mobile usability issues, monitoring manual actions, or analyzing search queries that drive traffic, Search Console insights combined with Google's official guidance provide the foundation for data-driven SEO decision-making and continuous performance improvement in an ever-evolving search landscape.
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★★★ Should you really create a domain property in Search Console?
Google recommends creating at least one domain property in Search Console because it provides a comprehensive overview of site information, including all URLs from all subdomains as well as HTTP and H...
Google Dec 11, 2019
★★★ Does Google Analytics really affect your site's SEO?
The Google Analytics tracking code is used solely for verifying the ownership of the site in Search Console. No Google Analytics data is accessed or used during this process....
Google Dec 11, 2019
★★★ How can you automatically verify a classic Google site in Search Console?
To automatically verify a classic Google site in Search Console, you must be logged in with the same account used to manage the site, click 'Add a property', enter the URL of your site under the 'URL ...
Daniel Waisberg Dec 11, 2019
★★ Should you really keep the DNS verification record from Search Console after validation?
To remain verified, do not delete the DNS record even after successful verification. This ensures that the property remains verified in Search Console....
Google Dec 11, 2019
★★ Google Analytics and Search Console: Why does verification leave out any data utilization?
When verifying ownership in Search Console with Google Analytics, only the tracking code is used to prove ownership of the site. No data from Google Analytics is accessed in this process....
Google Dec 11, 2019
★★★ Does geotargeting via subdirectories really work on a generic domain?
You can use geotargeting in Search Console to target different directories of a generic domain to specific countries....
John Mueller Dec 10, 2019
★★ Should you opt for a 410 code instead of a 404 to speed up deindexing?
HTTP 410 responses inform Google that the page has been permanently deleted and can speed up its deindexing compared to a 404, although the practical difference is often minimal....
John Mueller Dec 10, 2019
★★★ Should You Really Set a Target Country in Search Console for International SEO?
John Mueller reminded us on Twitter that indicating a target country for a site in Search Console does not prevent it from appearing in the Google version for other countries. For example, if you indi...
John Mueller Nov 18, 2019
★★★ Should You Build Your XML Sitemap from a Third-Party Crawl or Use an Integrated Solution?
John Mueller indicated on Reddit that it wasn't a good thing to create an XML Sitemap file based on a site crawl by a third-party tool, as URLs can be missed and this can affect server response time d...
John Mueller Nov 12, 2019
★★★ Is There a Specific Loading Time You Should Target to Rank Well on Google?
In a video from the #AskGoogleWebmasters series, John Mueller and Martin Splitt explain that there is no "ideal page loading speed" for Google. Basically, ranking is done between "values" like "very g...
John Mueller Nov 12, 2019
★★★ Should You Use Google's Change of Address Tool When Merging Multiple Websites?
John Mueller indicated on Twitter that the change of address tool in Search Console should only be used when changing the address of a website. However, when merging two or more websites, this tool is...
John Mueller Nov 04, 2019
★★★ Should You Split Your XML Sitemap Into Multiple Smaller Files Instead of One Large File?
John Mueller explained during a Reddit discussion that there is no ideal size for an XML Sitemap file. Generally speaking, he added that the size of this file does not influence the crawling of the si...
John Mueller Nov 04, 2019
★★ Should You Really Ditch Backlink Analysis Tools in Favor of Search Console?
Still at the PubCon event, Googler Nathan Johns indicated that the backlink samples provided in Search Console were sufficient to conduct a proper link building audit of your site. According to him, t...
Google Oct 14, 2019
★★★ Is it absolutely necessary to display your postal address on your site for SEO?
John Mueller caused a slight wave of panic by asking on Twitter why some SEOs didn't display their postal address on their website. Some believed that the search engine would penalize this practice. T...
John Mueller Oct 07, 2019
★★ Should we still use nofollow on internal links for crawl budget management?
John Mueller explained on Twitter that the new approach to Nofollow attributes will also work for internal links on a website, although he indicated that these changes were primarily designed for exte...
John Mueller Oct 07, 2019
★★★ Should you really modify Googlebot's crawl rate in Search Console?
John Mueller indicated that changing Googlebot's crawl rate via Search Console should not be considered by very large sites. He strongly recommends letting Googlebot determine the crawl rate it will u...
John Mueller Oct 07, 2019
★★★ Do You Really Have to Wait 24 Hours for a Crawl Rate Change to Take Effect?
John Mueller indicated that changing Googlebot's crawl rate via Search Console takes approximately one day to be taken into account....
John Mueller Sep 30, 2019
★★★ How Does Google Adjust Its Crawl Rate During a Server Migration?
John Mueller published a new #AskGoogleWebmasters video where he explains that the only thing that changes when you move a site from one server to another is the speed at which GoogleBot crawls that c...
John Mueller Sep 30, 2019
★★★ How Does Google Actually Choose Which Canonical URL to Index When Multiple Versions Exist?
John Mueller, in a new video from his #AskGoogleWebmasters channel, explains how Google selects canonical URLs. Indeed, in many cases, the search engine identifies a page offering given content (or si...
John Mueller Sep 09, 2019
★★★ Is an XML Sitemap Really Essential for Your Google Rankings?
Gary Illyes (Google) indicated on Twitter that XML Sitemap files still remain the second source of URL discovery for the search engine today (he had already said this in 2014, so the situation has not...
Gary Illyes Sep 02, 2019
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