What does Google say about SEO?

Search through official Google statements about search engine optimization

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9887 statement(s) found
Is mobile speed really a weak ranking signal as Google claims?
John Mueller Jun 01, 2018 ★★★
The mobile loading speed criterion is a ranking signal solely for mobile searches, and it is only expected to be effective starting in July.
Mobile SEO Web Performance
Why does Google change the color of URLs in the SERPs from green to gray?
John Mueller Jun 01, 2018 ★★
The color variations of URLs in search results (green or gray) may be part of the user interface tests we conduct to enhance the clarity of results.
AI & SEO Domain Name
Should you really use 'noindex' on the unfinished translations of your multilingual site?
John Mueller Jun 01, 2018 ★★★
'Noindex' is appropriate for partially translated pages. It is normal for updated pages to take time to be reindexed after 'noindex' is removed.
Domain Age & History Crawl & Indexing AI & SEO International SEO
Should you really declare all URL variants in Search Console?
John Mueller Jun 01, 2018 ★★★
It is recommended to add all URL variants (WWW, non-WWW, HTTP, HTTPS) to Search Console to gather all the data. We are working to simplify this process in the future.
HTTPS & Security AI & SEO Domain Name Search Console
Does AMP provide a real SEO advantage when your site is already mobile-friendly?
John Mueller Jun 01, 2018 ★★★
AMP can offer advantages even if the site is already mobile-friendly, particularly by enabling Google's cache for faster display in search results.
Domain Age & History JavaScript & Technical SEO Mobile SEO Web Performance
Why does your site rank better on mobile than on desktop?
John Mueller Jun 01, 2018 ★★
If you notice better ranking performance on mobile compared to desktop, it may be related to local settings, personalization, or other factors. This likely indicates that your site is optimized for mobile.
AI & SEO Mobile SEO Web Performance Local Search Search Console
Why doesn't Google provide quality ratings in Search Console?
John Mueller Jun 01, 2018 ★★
We contemplated adding quality messages to Search Console, but it's complex because these assessments would need to reflect what we actually use for ranking in search.
Domain Age & History AI & SEO Search Console
How can you display a mobile survey without harming your SEO?
John Mueller Jun 01, 2018 ★★★
On mobile, show the immediate content promised in the search results before displaying surveys or other pop-ups. What comes after (scroll or after an interaction) is more flexible, but should not block initial access to the content.
Domain Age & History Content AI & SEO Mobile SEO Local Search
Why are the Search Console data never in sync with Google Analytics?
John Mueller Jun 01, 2018 ★★★
The data from Search Console regarding impressions and clicks is generally reliable but can differ from other analytics tools due to the different measurement methods. Privacy filters can also influence the data.
AI & SEO Web Performance Search Console
Should you really duplicate 100% of your desktop content on mobile to avoid penalties?
John Mueller Jun 01, 2018 ★★★
Ensure that the content of an m-dot site is equivalent to its desktop site, especially for mobile-first indexing. Any difference in content or structured data could be detrimental if the sites are not identical.
Content Crawl & Indexing AI & SEO Mobile SEO International SEO
Does URL architecture really influence crawl depth by Google?
John Mueller Jun 01, 2018 ★★★
The site architecture is not determined by the number of slashes in the URL but by the ease of access to important pages from the home page. Ensure that critical pages do not require many clicks to access.
Domain Age & History AI & SEO Domain Name Pagination & Structure
Do desktop PWAs require specific SEO optimization?
John Mueller Jun 01, 2018 ★★
No specific implementations are required for desktop PWAs if your design is responsive. The same design should work across both interfaces.
AI & SEO Mobile SEO
Should you prioritize 301 redirects or canonicals when moving content?
John Mueller Jun 01, 2018 ★★★
When moving content from a subdomain or a section, use 301 redirects or canonical links to guide Google to the new URL. In the absence of physical redirection, a JavaScript redirect can also be used.
Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name Redirects
Does switching from a keyword-rich domain to a brand affect your SEO negatively?
John Mueller Jun 01, 2018 ★★
Changing from a keyword-based domain to a brand domain is not a significant decline factor, unless the new domain has a problematic history.
Domain Age & History AI & SEO JavaScript & Technical SEO Domain Name
How long does it really take to stabilize a site after a merger?
John Mueller Jun 01, 2018 ★★★
In the event of a merger or split of sites, it is necessary to anticipate that the transition will take time, and the results may only stabilize after several months. Proper redirects must be set up to correctly guide Google.
Pagination & Structure Redirects
Do noindex pages transfer PageRank before being deindexed?
John Mueller May 31, 2018 ★★★
Google initially treats pages with the noindex attribute by indexing them and viewing their links. Over time, if a page remains noindex, Google may consider it a 'soft 404' and remove those links from the index.
Domain Age & History Crawl & Indexing AI & SEO Links & Backlinks
Does loading speed really boost your Google ranking?
John Mueller May 31, 2018 ★★★
Google uses loading speed as a ranking factor, but only to ensure that a page is not excessively slow. As long as a page loads at a reasonably fast speed, the impact on ranking is minimal.
Domain Age & History AI & SEO JavaScript & Technical SEO Web Performance
Do internal and affiliate links really harm your SEO?
John Mueller May 31, 2018 ★★★
Google has no issue with sites that contain many internal links and monetization links. The focus is rather on the quality of the page content.
Domain Age & History Content Links & Backlinks
Why do new pages experience ranking fluctuations before settling down?
John Mueller May 31, 2018 ★★★
New pages may experience fluctuations in search results until Google better understands their relevance. This is due to the initial lack of signals, with their rankings stabilizing as Google accumulates data on the page.
Domain Age & History AI & SEO Pagination & Structure
Should you optimize the metadata of PDF files for SEO?
John Mueller May 31, 2018 ★★
PDF files do not benefit from keyword tags for ranking in Google. Instead, Google tries to generate a title and description based on the content and links pointing to the file.
Content AI & SEO Links & Backlinks PDF & Files
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