What does Google say about SEO?

Does structured data really impact Google rankings?

John Mueller Jun 28, 2019 ★★★

Using structured data helps Google better understand the entities and relationships on a page, thus improving search relevance. Including numerous types of structured data can be beneficial, but it will not have an immediate or visible effect on rank...

Domain Age & History AI & SEO

Should you still optimize internal PageRank flow in SEO?

John Mueller Jun 28, 2019 ★★★

It is more effective to naturally improve a site rather than concentrate on how PageRank is distributed among pages. Google uses many signals in addition to links to determine page rankings.

Domain Age & History Links & Backlinks

Does lazy loading really kill your image indexing?

John Mueller Jun 28, 2019 ★★★

To use deferred image loading without affecting indexing, adopt research-compatible deferment methods, such as the specific Chrome attribute for lazy loading.

Domain Age & History Crawl & Indexing Images & Videos

Should you really return a 404 or 410 for expired job postings?

John Mueller Jun 28, 2019 ★★★

For pages of expired job listings, it is appropriate to return a 404 or 410 status. The indexing API can also be used to indicate that a job is no longer available.

Domain Age & History Crawl & Indexing JavaScript & Technical SEO

Do author pseudonyms harm your content's SEO?

John Mueller Jun 28, 2019 ★★

Using pseudonyms for blog authors is generally acceptable. However, it is essential that readers can trust the author, especially in cases of sensitive content or required expertise, such as in medicine or finance.

Content Discover & News AI & SEO Pagination & Structure

Can a domain migration really take place within 48 hours without losing rankings?

John Mueller Jun 28, 2019 ★★★

When moving a site to a new domain, if everything is set up correctly, it may only take one or two days for the transition to be complete without significant impact on rankings.

AI & SEO JavaScript & Technical SEO Domain Name Redirects

Does the mobile version of your site really determine your desktop ranking?

John Mueller Jun 28, 2019 ★★★

With mobile-first indexing, only the mobile version of the page is indexed and used for search results, both mobile and desktop. This means that content present only on mobile can impact results for both types of searches.

Domain Age & History Content Crawl & Indexing Mobile SEO

Do pop-ups really harm your page's SEO?

John Mueller Jun 28, 2019 ★★

Adding pop-ups that annoy users can harm the user experience and have an indirect impact on SEO. When they are dominant, they can reduce the perceived relevance of a page for the content above the fold.

Domain Age & History Content JavaScript & Technical SEO

Do the deep pages on your site really impact your overall SEO success?

John Mueller Jun 27, 2019 ★★★

Google considers the overall quality structure of a site, giving more weight to pages that are more visible and directly accessible from the homepage. However, this does not mean that deeper or less directly linked pages can be ignored.

Domain Age & History Pagination & Structure

Do new Internet protocols really boost your SEO?

John Mueller Jun 27, 2019 ★★★

Technologies like new Internet protocols can enhance site speed, which is a ranking factor for Google, especially on mobile. Google recommends adopting them if it improves user experience, but with caution, considering browser support.

Content AI & SEO Mobile SEO Web Performance

Does site speed really affect Google’s algorithm updates?

John Mueller Jun 27, 2019 ★★★

During updates, Google did not specifically target performance in June, but speed is an important factor, especially for mobile devices. The emphasis on performance could increase in the future.

Algorithms AI & SEO Mobile SEO Web Performance Search Console

Why does Google only show part of your structured data in the Search Console?

John Mueller Jun 27, 2019 ★★

Google only presents structured data that has visible effects on search results, rather than all structured data present on a page. For data that does not impact results, it is generally not reported in the Search Console.

Domain Age & History Search Console

Should you really disavow spam links, or is Google taking care of it for you?

John Mueller Jun 27, 2019 ★★

Google is effective at ignoring spam links, and typically, there is no need to disavow them. However, for added security, using a disavow file can be considered.

AI & SEO JavaScript & Technical SEO Links & Backlinks PDF & Files Penalties & Spam

Do the medical certifications of authors really influence the ranking of health content?

John Mueller Jun 27, 2019 ★★★

Adding information about authors' qualifications, such as medical certifications, can enhance user trust and help Google's algorithms recognize the reliability of health information.

Algorithms Domain Age & History Discover & News HTTPS & Security AI & SEO

How many redirects does Google actually follow before giving up?

John Mueller Jun 27, 2019 ★★

Google handles multiple redirects by following up to five redirects at once. Beyond this number, processing can be segmented to slowly check later redirects.

AI & SEO Redirects

How can you speed up the removal of unnecessary content from Google?

John Mueller Jun 27, 2019 ★★★

The process of bulk de-indexing can take time, especially for content that is rarely explored. Adding noindex directives can accelerate de-indexing.

Content Crawl & Indexing

Do structured data really guarantee rich snippets for your recipes?

John Mueller Jun 27, 2019 ★★★

Correctly implementing structured data is essential for the appearance of rich snippets. Google also evaluates the overall quality of the site to determine the ability to display rich snippets.

Structured Data Featured Snippets & SERP Local Search

Are new result formats really accessible everywhere?

John Mueller Jun 27, 2019 ★★

Some search result formats, such as those for podcasts, may be geographically limited during their initial rollout phase and gradually expand.

AI & SEO

Does Googlebot really execute JavaScript as well as a modern browser?

Martin Splitt Jun 27, 2019 ★★★

Googlebot executes JavaScript, which means it can see and index your dynamic content unless JavaScript or network errors prevent access to that content.

Content Crawl & Indexing JavaScript & Technical SEO

How does the Search Console really help debug mobile display errors?

Martin Splitt Jun 27, 2019 ★★★

Google's new Search Console provides tools to inspect errors such as mobile loading issues and offers console logs and stack traces to debug page display problems.

Domain Age & History Mobile SEO Search Console