What does Google say about SEO?

Does Google really diminish the value of your backlinks when you overhaul your content?

John Mueller Dec 13, 2019 ★★★

Google does not reduce the value of existing links following significant content updates, except for expired domains where the site is perceived as new.

Content AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name

Do non-Latin characters in URLs really affect SEO?

John Mueller Dec 13, 2019 ★★★

Using escaped characters from non-Latin alphabets in URLs does not affect SEO. Google interprets these URLs equivalently, whether they are escaped or not.

Domain Name

Why does Google overlook invisible video descriptions on mobile?

John Mueller Dec 13, 2019 ★★★

Metadata, such as a video's description, must be visible on the page or in structured data to be taken into account by Google, particularly for mobile-first SEO.

Domain Age & History Mobile SEO

How is machine learning really changing Google's ranking criteria?

John Mueller Dec 13, 2019 ★★★

Google employs machine learning to adjust certain aspects of its algorithm, such as the weighting of signals for URL canonicalization. This does not make the algorithm completely opaque, as weights and factors are still understandable and adjustable ...

Algorithms Domain Age & History AI & SEO Domain Name Pagination & Structure

Why does Google recommend using multiple property verification methods?

Google Dec 11, 2019 ★★★

Google recommends verifying your site with multiple methods to ensure continuous access, as verification methods are checked periodically and access to the property can expire if all fail.

How long should you really wait after making a DNS change for Google Search Console?

Google Dec 11, 2019 ★★★

After modifying your DNS record, it is possible that verification may not work immediately. Wait a few hours or a day, then try the verification again, as changes may take time to propagate.

Domain Age & History AI & SEO

How can you verify your site in Google Search Console using just a simple HTML tag?

Google Dec 11, 2019 ★★★

To verify your website in Google Search Console using an HTML tag, you must have permission to modify the source code of your homepage. Add your site's URL under the URL prefix option, copy the generated HTML tag, and paste it into the header of your...

Domain Age & History Content AI & SEO Domain Name Search Console

Can you really verify your site in Search Console using Google Tag Manager?

Daniel Waisberg Dec 11, 2019 ★★★

To verify your site with a Google Tag Manager container snippet, you must have publishing permissions in Google Tag Manager and be logged into Search Console with the same Google account used for Tag Manager.

Domain Age & History Featured Snippets & SERP AI & SEO Search Console

Does GTM verify your site without accessing your tags?

Daniel Waisberg Dec 11, 2019 ★★★

The Google Tag Manager container ID will be used solely to verify site ownership, without accessing Tag Manager data.

Domain Age & History

Does Google Analytics really affect your site's SEO?

Google Dec 11, 2019 ★★★

The Google Analytics tracking code is used solely for verifying the ownership of the site in Search Console. No Google Analytics data is accessed or used during this process.

Search Console

Should you really create a domain property in Search Console?

Google Dec 11, 2019 ★★★

Google recommends creating at least one domain property in Search Console because it provides a comprehensive overview of site information, including all URLs from all subdomains as well as HTTP and HTTPS versions.

HTTPS & Security AI & SEO JavaScript & Technical SEO Domain Name Search Console

Why does Google recommend using Analytics or Tag Manager to verify your URL prefix properties?

Google Dec 11, 2019 ★★

For properties with a URL prefix, it is generally easier to use verification methods like Google Analytics or Google Tag Manager. This allows you to independently verify specific sections of your site.

Domain Age & History Domain Name

Should you really keep the DNS verification record for Search Console even after validation?

Google Dec 11, 2019 ★★★

It is important not to delete the DNS record even after verification is successfully completed, as it is necessary to maintain verified access to your site in Search Console.

AI & SEO Search Console

Google Analytics and Search Console: Why does verification leave out any data utilization?

Google Dec 11, 2019 ★★

When verifying ownership in Search Console with Google Analytics, only the tracking code is used to prove ownership of the site. No data from Google Analytics is accessed in this process.

AI & SEO Search Console

How can you manage access rights in Search Console without compromising your SEO strategy?

Google Dec 11, 2019 ★★

Account owners in Search Console can view the list of all verified owners and users for a site, as well as the verification methods used. They can also disable former owners by removing their verification token.

Domain Age & History AI & SEO Search Console

Is it true that Google demands DNS registration as the only verification method for domain properties?

Google Dec 11, 2019 ★★★

To verify your site with Search Console via a DNS registration, you must add it with your domain name provider. This is the only supported method for domain properties, but it can also be used for URL prefixes.

AI & SEO JavaScript & Technical SEO Domain Name Search Console

Should you really keep the DNS verification record from Search Console after validation?

Google Dec 11, 2019 ★★

To remain verified, do not delete the DNS record even after successful verification. This ensures that the property remains verified in Search Console.

AI & SEO Search Console

How can you verify your site in the Search Console using an HTML file without mistakes?

Google Dec 11, 2019 ★★★

To verify your website in Search Console using the HTML file method, you need permission to upload and place the file in the site's root directory so that it is accessible via a browser. Once uploaded and placed correctly, verification should work im...

AI & SEO PDF & Files Search Console

How can you automatically verify a classic Google site in Search Console?

Daniel Waisberg Dec 11, 2019 ★★★

To automatically verify a classic Google site in Search Console, you must be logged in with the same account used to manage the site, click 'Add a property', enter the URL of your site under the 'URL prefix' option, and click 'Continue'.

Domain Name Search Console

Why does Google block automatic verification for new sites in Search Console?

Daniel Waisberg Dec 11, 2019 ★★★

For new sites or those with a custom domain URL, automatic verification does not work. It is recommended to use the Google Analytics method to verify ownership.

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