What does Google say about SEO?

How can AI automate your SEO tests without any coding?

Martin Splitt May 07, 2026 ★★

AI can help test websites by using browsers like Chromium to check the user interface, without necessitating in-depth knowledge about element identifiers or coordinates on the pages.

Domain Age & History AI & SEO

Will voice management of websites revolutionize SEO?

John Mueller May 07, 2026 ★

Current tools enable voice interaction with computer systems to manage and update websites, making interactions more intuitive, especially when one does not know the precise commands of functions in specific programming languages.

Domain Age & History AI & SEO International SEO

Do AI-generated sites need a specific technical setup to rank well?

John Mueller May 07, 2026 ★★★

To optimize the SEO of an AI-generated site, it is important to specify technical details during configuration, such as setting up canonical tags, sitemaps, or a robots.txt file, to ensure that the site is clearly understandable by search engines.

Content Crawl & Indexing AI & SEO Pagination & Structure PDF & Files Search Console

Can AI 'vibe coding' really speed up your SEO web projects?

Martin Splitt May 07, 2026 ★★

Simple web project configurations, often repetitive and tedious, can be significantly accelerated through the usage of AI, reducing preparation time from hours to minutes.

AI & SEO

Is the massive deindexing on Google Search real or just a bug in the Search Console?

John Mueller May 05, 2026 ★★

Since the beginning of April, many SEO professionals and website owners have reported an acceleration in the deindexing of their pages by Google. Pedro Dias (former Googler) and other specialists note a random removal of URLs at a higher rate than us...

Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name Search Console

Is AI really transforming how Google handles our SEO queries?

Nikola Todorovic May 01, 2026 ★★★

Martin Splitt and Nikola Todorovic emphasize that the new AI features in search are seen as a revolution compared to previous functionalities. This is due to changes in how users conduct searches, with queries growing longer and more detailed, influe...

AI & SEO Search Console

How does Google truly evaluate changes in its algorithm before deployment?

Nikola Todorovic May 01, 2026 ★★★

Every change in Google Search undergoes a rigorous experimentation process, compared to the production version through tests called 'side by sides'. The results are evaluated by human raters, and a launch committee decides whether the improvements ju...

E-commerce AI & SEO

How is AI truly reshaping the ranking of results in Google Search?

Nikola Todorovic May 01, 2026 ★★★

Machine learning and AI models are used in Google Search to enhance the relevance, quality, and security of results. While they are complex, these systems provide significant improvements to search capabilities.

Domain Age & History AI & SEO

Is AI really changing the rules for valuable content in SEO?

Nikola Todorovic May 01, 2026 ★★★

For websites to succeed in the AI-influenced ecosystem, they must continue to provide value to users. If a site offers unique value, users will continue to visit it through Google. Website owners must leverage new technologies to enrich their content...

Content AI & SEO

Will Google's AI Summaries Kill Traditional Organic Traffic?

Nikola Todorovic May 01, 2026 ★★★

AI Summaries and AI Mode offer new ways for users to interact with the search engine, allowing for more detailed and conversational searches. Additionally, they provide relevant summaries from multiple queries, revolutionizing how information is retr...

AI & SEO

Does human expertise still play a crucial role in ranking against generative AI?

Martin Splitt May 01, 2026 ★★★

Despite AI advancements, it is essential for content creators to bring a human touch and their unique expertise, something that AI cannot replicate. This means providing a distinct perception and experience, rather than simply rephrasing information ...

Content AI & SEO

How is Google Search restructuring its engine to counter the rise of generative AI?

Nikola Todorovic May 01, 2026 ★★★

Google Search is adapting to the evolving competitive and technological landscape by gradually incorporating long-developed AI-powered features to meet the increasing user expectations for complex search tasks.

Domain Age & History Content AI & SEO

Can we really afford to do anything in SEO without facing consequences?

John Mueller Apr 28, 2026 ★★

On Bluesky, Google's John Mueller stated that because SEO is complex, multifaceted, and resilient, you "can do a lot of things that don't work, but still get away with it." In summary, you can make mistakes or use ineffective strategies without neces...

Content AI & SEO Links & Backlinks

Why can't anyone truly master SEO 100%?

John Mueller Apr 28, 2026 ★★★

John Mueller stated that SEO is not a matter of belief, that no one knows everything, and that practices are continually evolving. He also claimed that anyone calling themselves an "SEO guru" is, in his view, a fraud who doesn't know what they’re tal...

Domain Age & History Content AI & SEO

Is BigQuery really essential for analyzing your SEO data at scale?

Martin Splitt Apr 23, 2026 ★★★

Google encourages the use of BigQuery to query large web datasets, although it can sometimes be costly, it is crucial for gaining detailed insights into elements such as robots.txt files.

Crawl & Indexing AI & SEO PDF & Files

Is Google finally revealing how it really analyzes your pages with HTTP Archive?

Gary Illyes Apr 23, 2026 ★★★

HTTP Archive is used by Google to analyze how web pages evolve in terms of performance, JavaScript usage, and other essential SEO metrics.

Domain Age & History HTTPS & Security AI & SEO JavaScript & Technical SEO Web Performance Search Console

Should you really stick to the 100KB limit for your robots.txt file?

Martin Splitt Apr 23, 2026 ★★

Robots.txt files that do not exceed 100KB are common, which is convenient for ensuring optimal performance during crawling by search engines.

Crawl & Indexing AI & SEO PDF & Files Web Performance Search Console

Do you really need to master SQL and BigQuery for SEO in 2025?

Gary Illyes Apr 23, 2026 ★★

Writing SQL queries in BigQuery is essential for extracting and analyzing web data at scale, though you must be mindful of the associated costs by optimizing queries.

AI & SEO

Does Google use custom JavaScript scripts to evaluate your pages?

Martin Splitt Apr 23, 2026 ★★★

Google uses custom metric scripts to extract more specific data during website page tests, providing flexibility in the pursuit of information that is otherwise unavailable.

Domain Age & History AI & SEO JavaScript & Technical SEO

Why is Google suddenly sharing massive data on robots.txt usage?

Gary Illyes Apr 23, 2026 ★★★

Google has integrated new metrics to analyze robots.txt files through HTTP Archive, allowing for large-scale data extraction with BigQuery to better understand and document the most widely used rules.

Crawl & Indexing HTTPS & Security AI & SEO PDF & Files